making the world’s most popular exercise effective

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  • making the worlds most popular exercise effective

  • www.walkactive.comWalkActive Is A Structured, Clinically Proven Walking SystemFunctionallyPosturallyCosmeticallyHolisticallyRewrite This As A PositiveBody Awareness Increases And Movement Quality Improves, Creating More Youthful Agile Movement QualityWalkActive Works The Body From The Inside Out, Lengthening And Streamlining, So That. Creates Whole Body Health Benefits On A Physiological And Psychological LevelWalking Is The Most Accessible Form Of Physical Activity For The Vast Majority Of People, Yet Many People Are Not Reaping The Benefits Of Their Walking Efforts, As They Do Not Use The Right TechniqueWalkActive Makes Every Step Taken Both Effective And ProductiveWalkActive Transforms The Body On Four Levels:

  • Online



    Structured programme Can Be Followed Both Online And Offline:www.walkactive.comFoundation To Transformation To MomentumThis programme can be followed both online or offline, or through a combination of these channels.Clinically Supported Feedback From Walkacitve Trained Physiotherapists Is A Central Component Of Both Pathways

  • The Digital Customer JourneyThe Foundation PhaseThe Transformation PhaseThe Momentum PhaseFoundation ModulesTransformation ModulesAudio Workot DownloadsEntry

  • The Live Experience Customer JourneyThe Foundation PhaseThe Transformation PhaseThe Momentum PhaseFoundation Modules( 3 hour Workshops )Transformation Expo( 3 days/long weekend )PARK WALKACTIVE( weekly 1k/3k/5k )Dual Entry PointCamp( 4 days )

  • WalkActive Is Uniquely Clinically ValidatedAnti Age Their Posture Reduce Joint Stress

    Trim Their Waistline

    Lose Weight

    www.walkactive.comUnlike The Vast Majority Of Exercise Fads, WalkActive Is Clinically ValidatedCompared With Normal Walking, The WalkActive System Is Scientifically Proven To Help People: WalkActive Transforms The Body On Four Levels:

    Business Plans To Conduct Further Research To Validate The WalkActive System As It Is Applied To Specific Health Conditions, E.g. Diabetes, Respiratory Problems And Depression Add All Data To An Appendix*

  • Our IP is clearly defined and robustly

  • Clear Evidence Of Customer Engagement, Satisfaction And Repeat PurchaseGroup PurchasesRepeat PurchasesOnline And Live PurchasesWhat % Of Customers Have Repeat Purchases ?

  • Absolute Focus On Quality Not Quantitywww.walkactive.comWalkActive Provides A Powerful Complement To The Ever Growing Quantified Self Movement,Ensuring That People Count Effective Steps, Not Just StepsStructured Wallkactive Programme Is Designed To Support Continual Improvement/lifelong Learning Programme Will Be Supported And Enhanced By Integrating With Ever More Sophisticated Devices And WearablesCustomers Following Courses Or Modules Online Can Still Receive Professional Feedback To Provide Reassurance That Techniques Learned Are Being Applied Correctly

  • WalkActive Can Be Complementary To All Other Activitieswww.walkactive.comWalkActive Can Be Seamlessly Integrated Into Existing Daily Routines Both At Work And At Leisure Alongside Other Health Pursuits - It Does Not Present Consumers With An Either/or DilemmaThe Consequences Of Adopting WalkActive Techniques (weight Loss, Improved Posture, Improved Core) Will Be Of Significant Benefit To Other Health And Well being Activities In Which They May Be Already Engaged WalkActive Will Benefit Significantly From The Growth Of Wearable/trackers, Ensuring That What Is Measured Is More Effective

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    Take distanceTime to completeNumber of stepsAve stride lengthQUALITY EFFECTIVENESSONLY WALKACTIVE CAN LET CONSUMERS DO THAT.Can Also Turbo Charge Growth/value Of Others

  • Clinically Validated Professionally TaughtPersonal TrainerCrossFitInsanityNordic WalkingZumbaGoogle FitS HealthStravaiOS HealthFitbitPilatesYogaNicheMass MarketGym Membershipwww.walkactive.comNO/LOW CLINICAL VALIDATION

  • Global Market For Exercise And Measurement Is Explodingwww.walkactive.com75m Registered Users Of MyFitnessPal60m Fitness Trackers In Use By 2018 (currently 19m) Juniper ResearchBeach body DVD Set Generated $350m Revenue For Founder Of InsanityZomba Fitness Valued At In Excess Of $500m83m Treadmills Sold WorldwideFitness Trackers Market Growing At Approx. 500% Yr On Yr For Last 3 YearsWalkActive Complements Both Devices And Other Health And Wellness Software Platforms And Activities It Does Not Compete With Them

  • Walkacitve Will Be A Globally Recognized Brand In This Verticalwww.walkactive.comWe Are Focused On Building An Aspirational But Accessible Global Heath And Wellbeing BrandOur Proposition Is Culturally Non Specific And Applicable To All Ages And LifestagesIt Does Not Require Any Special Equipment Or EnvironmentIt Can Be Done Both Outdoors And On A TreadmillWe Plan To Further Promote The Brand Through Training Programmes, Expos, Park Events, Clothing, Kit And Smart Tech Wearables Our Marketing And Comms Will Ride The Wave Of Public And Political Consciousness Of The Rising Health Crisis Created By Inactivity, Accelerated By Growth In Trackers, Wearable And Health And Fitness Software/apps

  • High Quality Team And Advisers Have Significant International, Brand Building ExperienceDavid BrowningBarry ClareNicky Kinnaird Joanna Hall COO/CFO

  • Business Raising Funds Now As It Is At Key Point Of Inflectionwww.walkactive.comTechnology Has Developed And Been Adopted To Point Where Online Only Is Feasible At ScaleUniversal Acceptance Of Need To Be Proactive Around Health And WellnessGovt Messaging Around Benefits Of Walking As Entry Point Reaching Mass AudiencesIncreasing Adoption And Growth Of Trackers Provides A Further Driver Of Market Momentum

  • Use Of Funds Directly Focused On Delivering Scale, Quicklywww.walkactive.comEstablishing Robust Backend Crm Platform To Support Customer Service, Maximise Customer Ltv And Optimise Marketing SpendBuild And Invest In High Calibre Team To Grow WalkActive To Its Full Potential. This Team To Include Team Of Senior In House TrainersRecruit, Train And Quality Control Accredited Body Of Freelance TrainersDigital Content Development To Include Both Video And Audio ContentDelivery Of Expos And Parkwalk PropositionsConsumer Marketing And Partner Development To Drive Awareness And Sales


  • CommentaryOn

  • EXITOpportunities Will Include Sale To A Number Of Complementary Businesses Where We Have Strong RelationshipsMerrillFitbitVirgin HealthUnder ArmourWithingsBupaMerrillJawboneSagaApparelTracking DevicesOtherwww.walkactive.comPlanning To Provide Opportunity For An Exit For Series A Investors Within 3-5 YearsOpportunities Will Include Sale To A Number Of Complementary Businesses Where We Have Strong Relationships

  • Major promotion in place for Year 2 with Telegraph includes: in paper, partner titles including Evening standard, TV .... POS in WHsmiths...Ambassador for Cancer Research Shine Midnight Walk in Sept 15Deal in place to train clare Balding and be featured on her Radio 4 programme

  • iMPACT OF TELEGRAPH 2015WEB TRAFFIC UP 95%Phone Enquiries 200 per day3000 Sales

  • Thank You


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