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Making the web mobile-friendly for all Mobile “Focused” Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller Account Manager

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Page 1: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Making the web mobile-friendly for all

Mobile “Focused” Advertising Solutions For Resellers

David Glickman, VP of Advertising Solutions

Krissy Hoadley, Reseller Account Manager

Page 2: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Introducing Mobile Search Advertising Managed by DudaMobile

• What is Mobile Search Advertising

• Expert Campaign Optimization

• Targeted Mobile Audience

• Trackable Results

• Case Studies

• Brand New Assessment Tool

• Management Fee Schedule

• What is Mobile Remarketing

• Introducing DudaSEO and DudaMaps

Page 3: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

What is Mobile Focused Search Advertising

When’s the last time you did a mobile search for a local business?

• Consumers Type Exactly what they Need

• Only 2-3 businesses “Above the Fold”

• Beats Google Maps/Places & Organic

• 5-10x the conversion of desktop search

• 61% of mobile consumers search & call

• 59% will walk into a business

• Enhanced Campaigns

DudaMobile Advertising Solutions

Page 4: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Expert Campaign Management

Campaigns Optimized for Calls and Leads

• In-House, Certified Campaign Managers

• 1000’s of campaigns for SMB’s

• Researched Keywords that Make the Phone Ring

• Optimized for cost per lead goals

• Recorded Calls Help Optimize

DudaMobile Advertising Solutions

Page 5: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Targeted Mobile Audience

Geo Fencing

• Cell Phone Tower Precision

• Local and National Campaigns

• Multiple Locations

• Local Terms “Atlanta Dentist”

DudaMobile Advertising Solutions

Page 6: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Trackable Results

Half of My Marketing Works, But Which Half?

• AdWords, Analytics and Calls

• Full Tracking – Ads & Keywords

• Recorded Phone Calls (option)

• Listen to Staff Answer Calls

• Desktop landing pages

DudaMobile Advertising Solutions

Page 7: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Trackable Results

White Labeled Client Portal

DudaMobile Advertising Solutions

Page 8: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Trackable Results

DudaMobile Advertising Solutions

Page 9: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Case Studies

Some Actual Live Campaigns

Plumber

50% Call Through Rate

Avg. Position: 2

1.51 Click Through Rate

Cost Per Call: $6.85

Towing 59% Call Through RateAvg. Position: 2.59

1.93 Click Through Rate

Avg. Cost Per Call: $4.07

DUI Attorney 65% Call Through Rate Avg. Position: 1.43 1.06 Click Through RateAvg. Cost Per Call: $16.85

DudaMobile Advertising Solutions

Page 10: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Mobile Search Advertising Assessment Tool

Setting Expectations

DudaMobile Advertising Solutions

Step 1

Choose Category and Market Size

Select Desired Budget and Business Days

Step 2

Copy and Paste into Your Client Proposal

Step 3

http://pricing.dudamobileadvertising.com/

Page 11: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Management Fee Schedule

Monthly Fees and Suggested Retail Prices

•We bill you, you bill your client

•Media is paid for in advance

•Fees are charged once per month

•Based on all total spend of accounts

DudaMobile Advertising Solutions

Page 12: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

What is Mobile Remarketing

Stay in Front of Your Audience

• Drop a Cookie!

• Follow Your Customers Around

• Mobile And Desktop Ads

• Promotions/Events for Restaurants, retail

• Very Inexpensive, $69/mo - Up to 4,000 Impressions

DudaMobile Advertising Solutions

Page 13: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

What’s the Process

Sign Up: DudaMobileAdvertising.com

• Complete the Reseller Agreement• Review the Pricing Tool and acceptable

categories• When you have a client sold, complete

New Client Submission Form• 2 Weeks, receive an email of impending

campaign launch and access to Client Portal

• Review Results at the end of the cycle, recommend a budget moving forward

DudaMobile Advertising Solutions

Page 14: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

DudaMaps

Introducing Duda’s New Advertising Programs

DudaMobile Advertising Solutions

$225/mo ($300 SRP) + $99 set up fee

Page 15: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

DudaSEO

Introducing Duda’s New Advertising Programs

DudaMobile Advertising Solutions

$375/mo 5 Keywords($499 SRP)

Guaranteed 1st page results with no pay per click fees.

Track your phone calls and form fills through our portal and analytics.

3 month minimum commitment.

Page 16: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

Get Started Today @ www.DudaMobileAdvertising.com

DudaMobile Advertising Solutions

Search Marketing

Expertly managed $300 mobile-focused search advertising campaign.

Mobile Client Portal for Tracking and Recording Phone Calls, Clicks and Form Fills.

No Long Term Commitment (discounts available to reseller for 3 month contract).

Remarketing

$69 Remarketing Program for every 4,000 impressions.

Stay in front of your target audience as they make buying decisions.

Ads can be used to target sales, specials and everyday promotions.

No minimum contract.

$299 – Hire A Pro + $200 off Any Marketing Program•Hire a Pro for Resellers – Mobile Website Optimization and Re-Design (up to 3 edits)•Use for when you don’t have the time or staff to create mobile websites for your clients

DudaSEO

$375/mo for 5 keywords$450/mo for 10 keywords

Drive qualified consumer to your website by beating our your competitors to the top of Google.

Guaranteed from page results with no cost per click. 3 month minimum.

DudaMaps

$225/mo + $99 set up fee for 5-10 Keywords.

Guaranteed to get the business listed on the first page of Google Places and Maps.

No cost per click, just a flat fee. 3 month minimum.

Page 17: Making the web mobile-friendly for all Mobile Focused Advertising Solutions For Resellers David Glickman, VP of Advertising Solutions Krissy Hoadley, Reseller

thank you!

David GlickmanVice President of Advertising [email protected]

Krissy HoadleyReseller Account [email protected]

866.935.0801

www.DudaMobileAdvertising.com

Sign up today!