making the most of your library’s online social spaces... · your social media plan making the...
TRANSCRIPT
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Your Social Media PlanMaking the Most of Your Library’s Online Social Spaces
presented by
Caleigh Haworth
Training & Communications Coordinator
Marigold Library System
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• Key questions
• Content
• Schedule & monitor
• Analyze
• Dealing with difficult situations
• Your plan
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KEY QUESTIONS
• Who will post?
• Who is/will be your audience?
• Which platforms to use?
• What are your goals?
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Set goals
• Measureable• E.g.) Our Twitter account will gain X
followers by December 31, 2016
• E.g.) Our FB post campaign for our Gala Event will reach X people
• How often will you analyze?
• Every quarter• Every 6 months
• Once a year
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Creating Content
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PERSONA
TONE
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Instead of…
• Join our new book discussion group!
• Public computers currently out of order
• Can’t stop talking about that book you just read? We’ve got a group just for you!
• Nooooo! Power surge defeated our server. No public internet this morning.
Try…
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Inspire the “warm fuzzies”
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Encourage communication
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Provide information
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Put a “face” to your library
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Feature your patrons
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Sharing! (because it’s not all about you)
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When & how often?
• Weekdays 1pm – 4pm
• Weekends 12pm
• 2 x per day
“Post as often as you have engaging, entertaining, or useful content to share.”
– buffer.com
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Short & sweet
Current
Relevant
Informative
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Encourage responses & retweets
Questions
Facts
Statistics
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Shorten links
http://catalogue.tracpac.ab.ca/polaris/search/title.aspx?ctx=1.1033.0.0.3&cn=1354833
http://bit.ly/2c0EwQq
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Catchy tag lines
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When & how often?
• Weekdays 12pm – 4pm / 5pm - 6pm
• 3-5 x per day*
• *this doesn’t include responses to engagement
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Use quality images
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Tie in to your library
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Keep it fresh with
new pins and new
boards!
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Feature your collections
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Feature your spaces
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Advertise
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Behind the scenes & history
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Fun stuff!
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Videos!
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When & how often?
• Weekdays 2am – 3am / 8am – 9am / 5pm –6pm
• No more than 7 posts/week
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Keep social media manageable
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Schedule your time Schedule your posts
• Use online social media tools
✓Hootsuite
✓Bufferapp
✓Tweetdeck
✓Planoly
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Measure your success
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Facebook Insights
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Twitter Analytics
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Pinterest Analytics
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Instagram - Gabstats
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Difficult situations
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Your plan
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Executive summary
• Statement containing the answers to your key questions
✓Who will post?
✓Who is your audience?
✓Which platforms to use?
✓What are your goals?
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Goals
• Update after each goal period is reached
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Persona
• A general (or more in-depth as needed) description of the type of “person” your institution would be.
Posting Guidelines
• A general (or more in-depth as needed) description of the amount of content: #of posts/day/week
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How will you deal with difficult situations?
• A general (or more in-depth as needed) description of how different types of difficult situations are to be handled.
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You can do it!