making the most of twitter
DESCRIPTION
Delivered at AGCAS Social media for beginners workshopTRANSCRIPT
#agcasemids
Making the most of
Matthew MobbsCareers Service
mjmobbs
mjmobbs.com
Matthew Mobbs
#agcasemids
Your experience using twitter
At what level would you rate your twitter expertise?
Low High
1 2 3 4 5
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What is Twitter?
Updates – 140 CharactersFollowIf interesting enough…Followers
Knowledge sharingCollaborationKeep up-to-datePromoting
Not following celebrities!
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Defining twitter
“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
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Defining twitter
Social Network
Professional Network
Learning Network
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http://thechrisvossshow.com/how-big-twitter-is-in-2012-infographic/#utm_source=feed
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Getting Started - Profile
Link to you blog, personal website or LinkedIn
Try and get a sensible username that fits your personal brand
Upload a professional profile photo
Write a full profile describing what you do and why your using twitter
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Start followingCareers Professional• Paul Redmond - @paulatliverpool• Lucy Hawkins (Oxford) - @CareersLucy• Helen Buzdugan (Manchester) - @helenbuz• Tristram Hooley - @pigironjoe
Lists: https://twitter.com/#!/helenbuz/careers-people/members
Careers Services and organisation– University of Leicester - @uolcs– Guardian Careers - @GuardianCareers
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Here todayName Twitter
Chrissie Gray chrissiegray23
Linda Powell lindapowell58
Caroline Jane Crouch c_j_crouch
Ruth Grainger Ruthiegrainger
Tracy Louise Weaver weaver_tracy_12
Valerie Matthews-Lane VMLane
Richard Wilcock Rich_Wilcock
Matthew Mobbs mjmobbs
Activity – Find 5 Careers People to Follow
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What to tweet about
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
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Sharing links
Give an opinion on what you have readAsk a question about what you’ve read
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Save yourself charactershttp://mashable.com/2012/06/05/twitter-for-beginners/
(54 characters)
http://on.mash.to/KuejHm (23 characters)
bit.ly
Activity – Find useful link, shrink it at bit.ly and tweet it
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Talking to people
Conversation and connections is one of the keys to twitterTo mention or talk to someone include ‘@username’ in your tweetYou can talk to anyone, even if they are not following youStill open to the worldDirect messages are private
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#tags (hash tags)Used to categorise tweets and link themes#keywordPopular #FF or http://hashtags.org/Great for events and campaignsLive event – twitterfall.com
Activity – Write a tweet @ someone and mention the #agcasemids
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Retweeting
Re-sharing what someone else has postedAmplification
Comment upon their tweetsMT – modified tweet
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Third party applications
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Twitter scenario
A student is interested in getting into publishing and she is keen to get some work experience and find out more about opportunities. In what ways could she use Twitter to help her?
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Suggestions – part 1
• Follow people and organisations that tweet publishing jobs using the Twitter search function for keywords and then by following other people’s lists.
• You can help your students by setting up lists for different sectors and encouraging students to follow them. E.g. www.twitter.com/helenbuz/publishing-careers
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Suggestions – part 2
• Follow people working in publishing. Observe them for a while and see what sorts of things they tweet about.
• Re-tweet interesting things and comment on the industry news – try to sound like a “professional in development”.
• As you start to build up a following, join in conversations.
• If you have a blog, link to that and your LinkedIn profile, and feed your blog posts onto Twitter so that people following you on Twitter can see examples of your ideas and your writing.
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Summary and Tips
Create a full profileFollow people, but not too manyTweet interesting things and links3rd Party Apps make access easierJoin the conversation!
http://digitalmarketingburp.wordpress.com/2012/04/18/infographic-of-the-day-twitter-best-practice/