making the most of broadband
TRANSCRIPT
Intro Slide
Jane Nathan Marketing & Mediation
Making the Most of Broadband
Workshop
Introduction
The NBN – What, when and how
The Tech Revolution
What it means for your community and your life
What it means for your business
Preparing your business to take advantage
About this presentation
Fergal Coleman Slides and links available at
www.symphony3.com/nbn See also
nbnco.com.aunbn.gov.au
Why are you here?
What do you want to learn?
Key Learning
The Internet is key to your business strategy "All business leaders…. should put the Internet at the top of their
strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…”
McKinsey Report: Internet Matters 2011
What you need to know
Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps.
More reliable Ubiquitous
How Much Faster?
http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273
Worldwide Society is Changing
In four years to 2010, newspaper ad revenue dropped by 44.24%
Revolution is
Everywhere
Manufacturing to China,Services to India, Philippines,
Eastern Europe, etc
1 out of 8couples married
in 2009 the US met online
Multiple Revolutions
Cloud ComputingMobile ComputingSocial Networking
In December 2010 there were 9,361,520 Australians actively using Facebook. The average session time for a user visiting Facebook was 28 minutes and 58 seconds.The Australian
366 million people (31 per cent of the population) in India
had access to improved sanitation
in 2008. 545 million cell phones are now connected to service in
India's emerging economy. UN Report
By 2013, mobile phones will overtake PCs as the most
common Web access device worldwideGartner
An analysis by Merrill Lynch claimed that cloud technology could make business applications “three to five
times cheaper,” meaning that organizations could save anywhere from 67 to 80 per cent (Greenberg,
2009). Rajen Sheth (2009) of Google projects cost savings of 67 per cent for
moving e-mail to the cloud
Multiple Generations
Your Community. The future…
Digital Economy Goals
The Strategy’s eight goals aim to:
increase Australian households’ online participation increase Australian business’ and not-for-profit organisations’ onli
ne engagement smartly manage our environment improve health and aged care expand online education increase teleworking improved online government service delivery and engagement increase digital engagement in regional Australia.
eHomes and eEntertainment
The Internet of things
Smart meters enable more sustainable homes
IPTV -Already here
See Also http://www.nicta.com.au/research/videoswww.smartenergygroups.com.au
eGovernment
All services available online
Your data connected across all aspects of government
Education, Crime, Health, Motoring, Environment
UK, US, Sweden, Finland examples
eHealth
Remote diagnosis Telehealth Remote consultations ePrescriptions
http://www.ehealthinfo.gov.au
Education
Remote learning Learn from home (ill, disabled, weather) Collaboration, virtual classes Access to endless amounts of information
Retail, eCommerce, mCommerce, Social Shopping
Blended Commerce
Changing business models
Adapt and thrive or die!
Smart Farms
CSIRO – Smart Farm Collect data by tagging and sensors (animals,
crops, soil) Videoconferencing to experts and training OH&S monitored Sustainability Pathways to improved production (Precision
Agriculture)10-30% reduction in fertiliser input (rainfed and
irrigated crops)50-100% improvement in yield:water ratio
(irrigated crops)20% improvement in pasture use efficiency
Analysis of Your Community
Political Economic Social Technological Environmental Legal
The Future of your Business
Your Business and the Internet
“Companies using the web intensively gain greater market shares and higher margins”
20% decrease in travel costs 20% improvement in marketing effectiveness 10% reduction in operational costs 15% decrease in marketing costs 18% increase in customer satisfaction 41% increase in employee satisfaction
“The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010
Your Business and the Internet
10% increase in productivity for small and medium businesses from Internet usage
2.6 jobs created for every 1 job lost 75% of Internet impact arises from traditional
industries Small and medium businesses heavily using Web
technologies grow and export 2x as much as others “The internet is still in its infancy”
MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011
How well are you using technology?
Answer the questionnaire What is it telling you?
The New Marketing Paradigm
(Online) Marketing
iTuner Blendtec Gary Vaynerchuck
www.Winelibrary.tv Adwords
Cloud Computing
Pay by Use Rented No overhead No upfront
capital required
See also: http://www.youtube.com/watch?v=n9LmzsaO698&feature=related
symphony3.com
Small Business in the Cloud
Videoconferencing
From Skype To Enterprise Solutions
Teleworking
Time and cost savings from travel Smaller offices Recruitment and retention gains Increased workforce participation Infrastructure savings
Access Economics Report 2010
Outsourcing, Crowdsourcing, Collaboration
What don’t you need to do? We will continue to outsource more and more Can customers outsource more to you? Can you outsource to your
customers/community?
Machine to Machine
Machines will speak to each other
Data collect from all devices
Makes us more efficient
Reduce our costs More eco-friendly
3D Printing – Believe it or not!
“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did”
The Economist, Feb 10th, 2011.
Data
The global amount of data created collected and shared in 2009 grew by 62%
In 2010 is estimated that 1.2 zettabytes have been created and shared
In 2020 this number will reach 35 zettabytes A zettabyte equals 1 trillion gigabytes or 1000
Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data
Data
It’s a source of competitive advantage
We can capture data on everything
It’s becoming less and less expensive
But we need to know what data to collect
We need the skills to collect, and analyse it
We need the ability to use the analysis practically
Wisdom
Knowledge
Information
Data
Let’s Talk About Your Business
How can the NBN help your business internally
Reconsider the questionnaire How can you reduce costs
Eg. TeleworkingEg Cloud computing
Improve productivity Do you have the right skills? What additional skills do you need?
How will your business be affected externally
CustomersWho, where, what?
SuppliersSourcing, communicating
Industry RivalryHow can you gain an edge?
Potential EntrantsHow can you protect your existing business?
SubstitutesCan you become irreplaceable?
Now Where how
Where are you now? What does your business look like now? Where do you want (need) to be in 3 years
time? How are you going to get there?
How?
What do you need to do to achieve your vision?
What three things are you going to do as a result of this workshop?
Discuss
Remember the Key Learning?
The Internet is key to your business strategy All business leaders…. should put the Internet
at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change……
Conclusion
The Internet is still in its infancy Your Strategic Business Plan must consider
the impact of the NBN “on” the internet Start preparing your business now
For more information
Fergal Coleman Slides and links available at
www.symphony3.com/nbn See also
nbnco.com.aunbn.gov.au