making the connection : an introduction to social media

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Sue Anstiss & Katie Start IHRSA, San Francisco, March 2009 Making the connection An introduction to social media

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Promote PR's presentation on Social Media to Health Club operators at the IHRSA conference in San Francisco in March 2009.

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Page 1: Making The Connection : An Introduction To Social Media

Sue Anstiss & Katie StartIHRSA, San Francisco, March 2009

Making the connectionAn introduction to social media

Page 2: Making The Connection : An Introduction To Social Media
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First newspaper published

TV and radio launched 20091752 19161930’s

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The old communication model

was a monologue.

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3000The average person is exposed to

advertising messages/day

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The new communication model

is a dialogue.

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First newspaper published

TV and radio launched 20091752 19161930’s

Page 8: Making The Connection : An Introduction To Social Media

What is social media?

Social media is people using tools

(like blogs and video) and sites

(like Facebook and Flickr) to share content

and have conversations online.

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Why should we care?

In 2005, 8% of all adults online had a profile on social

network site. Today 57% do.

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

(…just to name a few)

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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But how do we get started… ?

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“It’s about conversations, and the best communicators start as the best listeners.”

Brian Solis, Social Media Manifesto

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1. Listen

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YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.

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2. Participate

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Hint: Share some stuff.

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Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

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3. Relinquishcontrol

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4. Give generously

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5. Be honest

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OPEN

HONEST

AUTHENTIC

DIALOGUE

“Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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>100,000,000 viewers

(65,000 new videos/day)

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83% have watched video clips

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www.willitblend.com

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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57% have

joined a social network

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Some bedtime reading… (from April 21)

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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55% have uploaded photos

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64 million people worldwide use Flickr

More than 3 billion images on Flickr

2.5 to 3 million photos uploaded each day

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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200,000,000 blogs

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Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

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trust bloggers’ opinions on products & services

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36% 36% think more positively about companies that have blogs

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Your blogging checklist

1. Transparency2. Conversational tone3. Frequency (2 x week)4. Passion for the subject5. Participation and interaction6. Keep reading other blogs7. Comment regularly8. Love links (at least 1 per post)9. Use images10. Knowledge sharing

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www.google.com/analytics

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Some more bedtime reading…

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

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In December 2008, 4.5 million people visited Twitter – a 753% increase from

the previous year

70% of Twitter users joined in 20085-10 thousand new accounts are

created daily

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Even more bedtime reading…

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My club

FLICKR

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1. Listen2. Participate3. Give up control4. Give generously5. Be honest

Social media rules of engagement…

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Promote’s quick to do list…

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Sue Anstiss & Katie StartConnect to us…

+44 (0)1753 740074www.promotepr.com

[email protected] [email protected]

http://sueanstiss.blogspot.com http://katiestart.blogspot.comhttp://twitter.com/sueanstiss http://twitter.com/katiestarthttp://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart

Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com