making sense of the internet of things - oct 2015 - maria thomas
TRANSCRIPT
![Page 1: Making Sense of the Internet of Things - Oct 2015 - Maria Thomas](https://reader035.vdocuments.mx/reader035/viewer/2022081414/5880a66e1a28abd8158b77cb/html5/thumbnails/1.jpg)
The Internet of Things: Making Sense of an Emerging Megatrend
Maria Thomas
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The Internet of Things (IoT) Is…
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Smart Toothbrushe
s
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Smart Clubs & Racquets
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Smart Door Locks
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Smart Thermostat
s
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Smart Meters
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Smart Cars
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Smart Insurance
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Smart Glucose Monitoring
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Smart Contact Lenses
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Smart Aircraft Engines
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Smart Shelf
Labels
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Smart Packaging
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Smart Shoes
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Smart Cows
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Smart Cities
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Smart Ordering & Fulfillment
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IoTis
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http://www.wired.com/2013/05/internet-of-things-2/
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Sensors and devices
Connectivity / Networks
People / Processes
The Internet of Things connects billions of sensors and devices such as everyday consumer objects and industrial equipment onto networks.
Increasing amounts of data produced by those sensors and connected devices are hence acquired, logged and stored on networks.
Networked inputs are then combined into bidirectional systems for better decision making, increased efficiency, new services or environmental benefits.
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Devices Connected to the Internet1 BILLION
Fixed internet in the 1990s
6 BILLION
Mobile internet in the 2000s
28 BILLION
“Things” connected to the internet by 2020
http://www.goldmansachs.com/our-thinking/pages/iot-infographic.html
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AUGUST 2014
Creating a Programmable World
AUGUST 2012
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9 Things You Should Know
1 IoT Is a Network of Networks2 IoT Is Huge3 IoT Is In Its Infancy4 IoT Will Create New Business Models5 IoT Will Make Us Paranoid (like most new technologies
do)
6 IoT Will Create Unexpected Partnerships7 IoT May Reignite (Some) Retail 8 IoT Will Require Organizational Readiness9 IoT Will Enable Many Winners
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IoT Is a Network of Networks
#1
https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competitionhttps://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition
How Smart, Connected Products Are Transforming Competition
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Network of NetworksT H E P H Y S I C A L G R A P H
Wearables Cars
HomesCities
IndustryTransport
ationOil and
GasHealthcar
eRetail
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Network of NetworksT H E P H Y S I C A L G R A P H
KNOWLEDGE GRAPH
$450 BILLION
SOCIAL GRAPH
$260 BILLION
PHYSICAL GRAPHGoogle? Apple? Samsung? Amazon? Newcomer? $??? BILLION
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IoT IS HUGE
IDC$3trillion
by 2020, with
30billion devices
Cisco$19trillion
by 2020, with
50billion devices
#2
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WORLDWIDE GDP
$78 trillion
~10% of 2014 GDP
FactoriesCities
HumanRetail
OutsideWork sites
VehiclesHomesOffices
$1.2-3.7T
$.4-1.2T
$.9-1.7T$.2-1.6T
$.6-.9T
$.2-.9T
$.2-.7T
$.2-.3T
$.1-.2T
http://www.mckinsey.com/insights/business_technology/The_Internet_of_Things_The_value_of_digitizing_the_physical_world
IoT IS HUGE
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IoT Is In Its
Infancy
#3
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Q4 2012 Q4 2013 Q4 2014
26.5 26.8 26.7
Average number of apps used per user per month and average time spent using apps per month
23:02
30:1537:28
http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html
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#4
IoT Will CreateNEW BUSINESS MODELS
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https://hbr.org/2015/10/how-smart-connected-products-are-transforming-companies
real-time
over-the-air updates
information convergence
recurring revenue
personalization and context
ecosystem partners
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@pesmou 47
Retailers As Smart Home Platform Providers - Lowes
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#5
IoT Will Make Us Paranoid
(at least for a while)
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IoT Will Make Us Paranoid
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IoT Will Make Us Paranoid
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IoT Will Make Us Paranoid
“Will consumers and employees leave it to business to set reasonable privacy policies or will they turn to the political and judicial processes to restrict the use of personal data?”
-- Lawrence Lessig
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IoT Will Make Us Paranoid
TodayBlanket terms of
use authorizing service providers
to remarket or redeploy user data
IoT Enabled WorldIndication and permissioning at every turn about how consumer data is used?
Nutritional-like labels that data-sharing policies? Energy Star-like seal of approval for privacy
(government) Good Housekeeping-like seal of approval for
privacy? (commercial) x
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#6
IoT Will Create
Unex
pect
edPartnerships
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Insurance Industry: From Rear View to Real Time
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Channel Confusion & Conflict May Arise
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Competitors as Partners
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#7
IoT May Reignite
(some) Retail
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IoT Will Catalyze More Investment in Experiential Retail
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Role for Wireless Carriers?
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VR Can Help Sell IoT Devices
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Don’t Count Amazon Out
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#8
IoT Will Require Organizational
Readiness
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Impacts Will Be Cross-Functional
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Critical Implications for Data Mgmt, Design and Support
Emerging Customer Support ModelsAgent Directed User Directed
Onboarding Omnipresent Support
Break/Fix Troubleshooting
Enablement
http://www.onesheep.org/wp-content/uploads/2014/06/designmatters.pnghttp://www.support.com
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New Business Models, New Business Risks
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#9
IoT Will Enable Many
Winners
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© Matt Turck (@mattturck), David Rogg (@davidjrogg) & FirstMark Capital (@firstmarkcap)
The IoT Landscape
Applications (Verticals)
Platforms & Enablement
(Horizontals)
Building Blocks
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“Bad news- The scale is threatening to cut off access to the fridge…”
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Preparing for the IoT:
To-Gos
1 Establish Agile, Adaptable Culture
2 Invest in Talent to Lead, Through All the IoT Layers
3 Plan for Scope and Volume of Data
4 Prioritize Privacy
5 Think Beyond the Things
6 Consider Potential Competitive Threats from Non-traditional Players
7 Beat 'em, or Buy 'em
8 Brace for the Marketing Impacts of IoT
9 Remember Amara's Law: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”
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THANK YOUMaria Thomas