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MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES User Perspectives T-110.5220 Information Security and Usability April 11 2013 Airi Lampinen Helsinki Institute for Information Technology & University of Helsinki, social psychology

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Page 1: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

MAKING SENSE OF PRIVACY !IN SOCIAL NETWORK SERVICES!User Perspectives

T-110.5220 Information Security and Usability April 11 2013

Airi Lampinen Helsinki Institute for Information Technology & University of Helsinki, social psychology

Page 2: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

(NETWORKED) PRIVACY

• Organizational

• Interpersonal (interactional/social)

How are different types of privacy connected?

What type of privacy regulation do SNSs support?

Where do SNSs direct their users’ attention?

Page 3: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

STARTING POINT Four forces that regulate social systems

(Lessig 2006):

• Market

• Law

• Social norms

• Code (/architecture)

Page 4: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

SELF-PRESENTATION (Goffman)

Presenting oneself to others - and to oneself

Cues given and cues given off

“What kind of a person am I and how am I to be treated?”

Page 5: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

INTERPERSONAL BOUNDARY REGULATION

Altman (1975; 1977)

“Privacy as a process of interpersonal boundary control that paces and controls interaction”

“An interpersonal boundary process by which an individual or a group regulates interaction with others.

Stakes: Social interaction, social relationships, self-identity

Page 6: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

BOUNDARY REGULATION IN PHYSICAL SPACES

Picture credit: TenSafeFrogs

Page 7: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

BOUNDARY REGULATION !IN THE NETWORKED WORLD Palen & Dourish (2003)

DISCLOSURE: Privacy and publicness

IDENTITY: Self and others

TEMPORALITY: Past, present, future

Page 8: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

CHARACTERISTICS OF THE NETWORKED CONTEXT (boyd, 2008)

1.  Persistence

2.  Replicability

3.  Scalability

4.  Searchability

See also “THE ETERNAL MEMORY” (Viktor Mayer-Schonberger: Delete: The Virtue of Forgetting in the Digital Age)

Page 9: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

SHARING WITH MULTIPLE GROUPS

Page 10: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

SHARING ON BEHALF OF OTHERS

Page 11: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

SHARING VIA AUTOMATION (VS MANUALLY)

Page 12: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

HOW DO WE REGULATE BOUNDARIES?

Page 13: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

BOUNDARY REGULATION IS NOT JUST…

…updating “privacy settings”

…choosing from the options predetermined in the UI

Page 14: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

TYPOLOGY OF INTERPERSONAL !BOUNDARY REGULATION PRACTICES

1. Individual & collaborative

2. Preventive & corrective

3. Behavioral & mental

Discuss: What do you think are the pros and cons of different practices?

Page 15: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

PHOTO CREDIT: NCINDC ON FLICKR"

BOUNDARY REGULATION IS COOPERATIVE

(1)  Supporting others, face work & rule of considerateness

(2)  Negotiating shared codes of conduct, making joint efforts

Page 16: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

Negotiating Access to/within Domestic Spaces via Couchsurfing!

Page 17: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

BOUNDARY REGULATION AS A GROUP: Delegation & cooperation"

Photo credit: heschong

Page 18: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

Sharetribe: Online-supported Exchange in Local Communities!

Page 19: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

BOUNDARY REGULATION"in networked and physical"settings are part of the"same whole."

Page 20: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

A LOT OF TALK ABOUT PUTTING PEOPLE IN CONTROL OF ʻTHEIR DATAʼ

When considered in terms of interpersonal boundary regulation, there are limits to how fully an individual can be in control.

But what if people had (better)access to ʻtheir dataʼ?"

Page 21: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

AUTOMATED SHARINGON LAST.FM WITH THE SCROBBLER

Page 22: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

MEDIA FINGERPRINT ON SCOOPINION!

Page 23: MAKING SENSE OF PRIVACY IN SOCIAL NETWORK SERVICES …MAKING SENSE OF PRIVACY ! IN SOCIAL NETWORK SERVICES! User Perspectives T-110.5220 Information Security and Usability April 11

1. Look beyond ʻonlineʼ"

2. Look beyond ʻthe individualʼ"

3. Empower people with ʻtheir dataʼ"

IN DESIGNING GREAT ONLINE EXPERIENCES


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