making search relevant schemalogic
DESCRIPTION
Making Search Relevant SchemaLogic. Gary Carlson Chief Taxonomist [email protected]. Business Semantic Management. Enable Global 5000 companies to better leverage their corporate information assets for competitive advantage. - PowerPoint PPT PresentationTRANSCRIPT
Company Confidential © 2006 SchemaLogic Inc.
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Business Semantic Management
Provide the ability to connect the languages used across the enterprise to describe corporate information
This enterprise language unifies corporate information management systems, enabling employees to find everything about a subject no matter how it has been described.
Enable Global 5000 companies to better leverage their corporate information assets for competitive advantage
Company Confidential © 2006 SchemaLogic Inc.
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Semantics are no longer constrained
by legacy IT processes
Impact analysisComplete and timely with notification to
stakeholders
Leverage up-to-the-minute semantics across consuming
platforms and services
Continually enrich and expand the semantic model involving both IT
and Subject Matter Experts
Managing Your Semantics as an Operational Process
Model
GovernPublish
Collaborate
Company Confidential © 2006 SchemaLogic Inc.
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Data Warehouse
Metadata
Unstructure ContentMgmt Applications
Metadata
SearchText Analytics
Portals
Semantics with SchemaLogic: Agility, Consistency and Governance
MetadataRepository
Data Warehouse
Subject Matter Experts Participate in Standards Process
Business Owner
Developer
Administrator
Data Architects
Stewards
IT - Engineering
Real-timePub-Sub
Notification
Business Semantic Management
Web Collaboration
Impact Analysis
Governance and change management
Real-time publication
MetadataRepository
Data Warehouse
Data Warehouse
Metadata
Unstructured Content
Mgmt Applications
Metadata
SearchText Analytics
Portals
Metadata
Pervasive Standards-based NetworkingHTTP, FTP, SMTP, SOAP, REST, WSDL, UDDI, LDAP, TCP/IP, Ethernet, WiFi
Compliance Verification
Company Confidential © 2006 SchemaLogic Inc.
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“Search attempts returned either thousands of results — only a fraction of which were relevant — or perhaps your search didn't bring accurate results. It is a common problem within an enterprise …”
A Common Quote…
Company Confidential © 2006 SchemaLogic Inc.
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Email Management
Records Management
Business Processes and Forms
Enterprise Content
Management
Enterprise Search
Portals
Collaboration
Business Intelligence
Business Semantics Management = Information Optimization
Companies have deployed many applications to manage the explosive growth of information
This information must be described or “tagged” consistently • Semantics are the terms and
relationships used to describe information and content
Business semantics must be consistent in order to efficiently create and exchange information
Company Confidential © 2006 SchemaLogic Inc.
A Solution
Goals:• Define a define the Organizational Semantics• Provide flexibility• Allow Technical and business owners to participate as appropriate• Make the models available programmatically to Search, Content
Management, databases, and Portals
Outcome:Up-to-date information is categorized, tagged, stored, and retrieved in a consistent fashion across the company, enabling employees to get the full story — everything about anything — no matter how it has been described.
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Company Confidential © 2006 SchemaLogic Inc.
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Competitive Advantage: Media and Publishing
Problem• The news industry is under threat from Internet-driven open source content • Random and inconsistent tagging prevents delivery of richer, more relevant content
Solution• Provide structure to all phases of the tagging process
Access and apply tags from a common modelAllow users to enhance the common model using social collaborationPublish tags to content portals to enable real-time content syndication
Result• Richer, more relevant content streams• Rapid creation of new content streams using tags updated in real time
“Tags and links have become the new currency of the Internet” Tom Curley, CEO, Associated Press
Company Confidential © 2006 SchemaLogic Inc.
Products defined
based on rich subject
metadata
2007 AP Content Infrastructure
3rd partycontent
Editorial Tools(Input) Auto-tagging
services (Teragram)
apply standard
values from SchemaLogic
Metadata Services
Controlled vocabularies fed to editorial tools
Auto-tagging applies subject and entity metadata from controlled vocabularies
Rich relationships between subjects, entities
Administration of how and when different kinds of metadata are applied
eAP (storage)
eAP (storage)
SchemaLogic
Enterprise Suite
Standardizing values upstream where possible
Distribution methods:Internet syndicationNNTPFTPSatelliteWeb portals
Vocabulary relationships feed search engine
Pipeline services include:• Versioning• Indexing• Productization
Published content is normalized to standard XML
Gary CarlsonChief Taxonomist
www.schemalogic.com
Questions?
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