making of film4.com - 2010
DESCRIPTION
Slightly dated now (four years), but this gives an insight into the process taken to redesign the film 4 website.TRANSCRIPT
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The making of FILM4.com
Conference talk - 2010
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They make films
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World class films
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andIndependent films
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They know their biscuits
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They went through a change
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From subscription to free
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Now they have film fans watching
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Not just the film fanatics
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Googlehttp://www.realise.com/
But the website hadn't changed
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Believe it or not,both have a lot in common
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Everyone has an opinion on film
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Everyone sits down at the same times
When the TV goes on after dinner 7pm
Once the kids are in bed 9pm
The weekend with a glass of wine 11pm
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Mood is affected by film, and we choose a film based on it
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The end result
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Googlehttp://www.realise.com/
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Googlehttp://www.realise.com/
CINEMATIC
Evoke the emotion,passion, wonder, impact
and awe
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Googlehttp://www.realise.com/
7pm / 9pm / 11pm
Make sure the No.1 thing they want to do, is easy
to do
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Googlehttp://www.realise.com/
The same great fanatical content is still here
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Googlehttp://www.realise.com/
Film4 make filmsLets talk about them
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Start discussing film
Googlehttp://www.realise.com/
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Googlehttp://www.realise.com/
The FILM4 trusted review
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Googlehttp://www.realise.com/
Simple, open, comments
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More videos
Googlehttp://www.realise.com/
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The film detail
Googlehttp://www.realise.com/
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The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
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The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
![Page 28: Making of Film4.com - 2010](https://reader034.vdocuments.mx/reader034/viewer/2022051314/556be733d8b42a65458b47e8/html5/thumbnails/28.jpg)
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
![Page 29: Making of Film4.com - 2010](https://reader034.vdocuments.mx/reader034/viewer/2022051314/556be733d8b42a65458b47e8/html5/thumbnails/29.jpg)
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
![Page 30: Making of Film4.com - 2010](https://reader034.vdocuments.mx/reader034/viewer/2022051314/556be733d8b42a65458b47e8/html5/thumbnails/30.jpg)
The research & planning
Current site/competitorfocus groups
User research/Persona development
Journey planning
New site user testing
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Created Per Month Before After
Reviews 55 15
Cinema trailers 21 4
Interviews 12 4
Competitions 4 2
The new approach:Less content - more value
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The site held the audience & market share on 2009’s figures
Plus the netpromoter satisfaction score has goneup by 4%
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The new approach meant more interest from studio advertisers
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Thank you