Making new media happen in your org

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Post on 13-May-2015

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Learn what needs to be in your new media work plan for your organization to have a clear path to success. One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"

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<ul><li>1.Who's Making it Happen? Staff roles for new media success Content Producers Outreach Coordinator Strategy Manager</li></ul> <p>2. Content Producers Write Blog Posts Find Articles for Re-Posting Make Facebook Updates Schedule Tweets Videos, Photos, ect. 3. Outreach Coordinator Respond to Comments Research Affinity Groups Build Relationships with Groups Spread Traditional Media Socially Build Syndication 4. Strategy Manager / SEO Optimize Search (meta, duplication, links) Design and Implement Cross Population Monitor Analytics Trend Watching 5. 6. 7. GOOD SOCIAL MEDIA VS. BAD Tips for Online Engagement </p> <ul><li>Neglect Your Fans </li></ul> <ul><li>100% Self-Promotion </li></ul> <ul><li>Sending Out Junk </li></ul> <ul><li>Not Listening </li></ul> <ul><li>Bland Content </li></ul> <ul><li>Unclear Communication </li></ul> <p>8. GOOD SOCIAL MEDIA VS. BAD Tips for Online Engagement </p> <ul><li>Be Consistent</li></ul> <ul><li>Ask Questions </li></ul> <ul><li>Be Opinionated </li></ul> <ul><li>Be Controversial </li></ul> <ul><li>Respond to Fans </li></ul> <ul><li>Reward Fans </li></ul> <ul><li>Promote Others </li></ul> <ul><li>START CONVERSATION! </li></ul> <p>9. RECAP Know the Roles Within a SocialMedia Team Make a Playbook 10. RECAP Be Good 11. CREDITS </p> <ul><li>Photos </li></ul> <ul><li>1. Typing -http://www.flickr.com/photos/regi_a/4519236966/ </li></ul> <ul><li>2. Reaching Hands-http://www.flickr.com/photos/southpaw2305/3516043841/ </li></ul> <ul><li>3. Chess - http://www.flickr.com/photos/dlkinney/357134468/ </li></ul> <ul><li>4. Puzzle pieces - http://www.flickr.com/photos/horiavarlan/4273913966/sizes/l/ </li></ul>