making money with inbound marketing: part 3 (social media)
DESCRIPTION
The BrainSell team discusses how to best utilize social media to increase lead flow.TRANSCRIPT
How to Make $ With Inbound
MarketingPart 3: Leveraging Social Media with
Inbound Marketing
Jim WardPresident, BrainSell
Technologies
Sonja FridellGM, BrainSell Technologies
@brainsell
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The Series
5/9: Part 1 of 4: What is Inbound Marketing?
5/16: Part 2 of 4: Creating Leads with Inbound Marketing
6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing
6/13: Part 4 of 4: Converting Leads with Inbound Marketing
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• Content creation (recap)• Twitter• Facebook• LinkedIn• Tools to maximize your social
media• And our...
Agenda
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• Choose a platform you like
• Make it VISIBLE
• Enable RSS Feed
• Encourage Comments
• Create/build great content
• Add CALLS TO ACTION
Content Creation
Write on Google terms (headlines matter) But "Don't fight with Ninjas" - D. ShahCreate Calls to Action! Be conversational and to the pointFrequency (at least once a week)
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Social Lifecycle
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You created it.
Now Distribute it!Tweet #inboundmarketingseries
The Keys to Twitter
• Follow the right people• Hashtags• Don't talk to people, talk
@ them• Be grateful• Pass along great content• Be conversational• Be yourself• Schedule tweets• ROI Analysis
(Hootsuite)
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It's a real audience...
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USE IT!
It's easy
to get starte
d
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Find your target audience
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What to Know About Facebook
• Be Consistent• Try to, "Like," make
friends • Be a leader, get
"followers"• Great for B2C• Hide content from non-
fans• Facebook/Google
analytics Tweet #inboundmarketingseries
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(with LinkedIn)
• Join groups• Link content• Connect w/contacts• Research potential• Start a Business
Page
• Great for B2B• Recommendations• Use a good picture• Complete your
profile• Add advanced apps
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Grow Your Business With YouTube
• Create compelling videos• Make videos findable
(title, description, keywords)
• Use annotations (call-to-action)
• Use on homepage/blog• Likes/dislikes, views, and
shares• Create a "brand" for your
YouTube channel• YouTube Insight
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• "Twitter for Dummies"• Twylah• Tweetreach.com• klout• hootsuite
• Bit.ly• Camtasia• Stock.xchng, New.Pixable.com• PR Log• PR grader• Google (analytics, reader,
marketplace, docs, alerts)• Hubspot ($)• Marketing Automation Systems $
• Facebook Analytics
1 More Part Left!
6/13: Part 4 of 4: Converting Leads
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