making mobile: from ideas to design, development & beyond at dallas startup week

Making Mobile from ideas to design,

development & beyond Dallas StartUp Week 2015

bottle rocket™ | Dallas StartUp Week

ideas it could be anything…



Make things people want.

The only strategy you’ll ever need

Business Objectives

Brand Vision

User Desire

Where We Start

Enabling Technology



DISCOVER

THINK MAKE CHECK LAUNCH EVOLVE

Discovery & Concepts (Discover & Think)

Design Development Validation Improvement (Think. Make. Check.)

Launch & Evolve


AD

the team

SStrategist Art Director

Information Architect Engineer

ENIAQuality Assurance

QA

PMProject Manager


Characteristics of our approach

Work publicly Work together Move quickly Stay focused Remain open

App Mission The app, focused on teens, is the mall replacement for kids who want to hang out with their friends.

keeping it (and you) real

make strategy a social

experience


Important things you can do yourself Generate ideas—brainstorming & concepting

Research

Identify your user—create a persona

Write an app mission statement

Sketching & wireframing

Prototyping


If your ideas are any good, you’ll have to ram them down people’s throats.

share early & often

Howard H. Aiken excerpted from The Myths of Innovation, Scott Berkun


Clients… - almost always pick the one idea you don’t like- have 10 people you don’t see demanding something from them- know more about their business and brand than you ever will

design reality…it’s kind of a big deal



Great design flows from insight, analysis & curiosity.

Design Thinking


Forward-leaning Brand-aligned Platform-appropriate Performance-minded Human.

The Best User Experiences

& Design


Services & content shape the experience.

Trust & Verify

the reality


Whatever it takes

Lo-Fi, Hi-Fi & In-between

Conversations Sketches Wires Look & feel Design comps Prototypes Builds Concept testing Design validation Usability testing


Users… - don’t look at & often claim they hate tutorials- later say it would have been nice to have a tutorial- expect to make mistakes

development if everything is a priority, nothing is a priority



The best work comes from great relationships.

Collaboration


find people who…

are curious like making & breaking things are comfortable being uncomfortable are smarter than you challenge you…and everything else you can work with

FM exploration + inspiration + WORK3

craftsmanship/experience


Developers… - are blinded by what we know- will use all the time we have- say things like, “users expect a modal view to behave like this…”

beyond look, listen, learn & evolve



Mobile is fun, fast & impossible. And, its days are numbered.

Greg Flory, sr. lead strategist@gregflory

[email protected]

thanks