Making Market Research PayBrought to you by The Book Industry Study Group, Inc.

BookExpo America 2005June 2, 20059 – 10:30 AM

Making Market Research Pay

Sally Dedecker

Sally Dedecker Enterprises

About BISG

Industry’s leading trade association for policy, standards and research.

Represents all segments of our industry. Membership driven via Board of Directors

and Committees. Close to 200 members – from small

independents to Fortune 500s.

BISG Membership

Publishers

Booksellers, Retailers

Wholesalers, Distributors

Printers and Paper Manufacturers

Libraries

Consulting, Service & Tech Companies

BISG Board of Directors HarperCollins McGraw-Hill Pearson Random House Simon & Schuster Wiley

Baker & Taylor Ingram Book Group

Abebooks Amazon.com Barnes & Noble Books-A-Million Borders Group

Quebecor World RR Donnelley

Nielsen Book R.R. Bowker VISTA International

AAUP American Booksellers Association Association of American Publishers ECPA / CPSG New York University Publishers Marketing Association

The Gold Group Lightspeed Sally Dedecker Enterprises Sensible Solutions Ted Hill Associates

The BISG Mission

Provide a forum for industry consensus, policy development and best working practices;

Develop and maintain standards which enable effective communication along all segments of the industry supply chain; and

Conduct research and gather data on issues affecting the book industry as a whole.

Making Market Research Pay

Research can identify market opportunities Research can assist in allocating resources Research can assist in benchmarking

performance Research can support company goals Research can identify new products and

services

Making Market Research Pay

What research information is available to the book industry?

Which data sources fit the needs of your organization?

How do you incorporate research into the decision making process?

Has the selected information assisted in reaching goals?

Making Market Research Pay

Albert N. Greco

Senior Researcher

The Institute for Publishing Research

Making Market Research Pay

Michael Norris

Editor

Book Publishing Report

Making Market Research Pay

Research / Data is good.

Don’t stop the creative process!

Making Market Research Pay

Dominique Raccah

Publisher & Chief Executive Officer

Sourcebooks, Inc.

Making Market Research Pay

Jean Srnecz

Vice President, Merchandising

Baker & Taylor

Making Market Research Pay

Questions?

Thank you!