Making it Happen: Search & Social

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<ul><li><p>March 5, 2015 </p><p>Making it Happen: </p><p>Search &amp; Social </p><p>Elizabeth Marsten </p><p>@ebkendo </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>@ebkendo PPC nerd Seattleite Libra </p><p>Elizabeth Marsten </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Dynamic Duos </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Is Organic Social Dead? </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>6%-16% Reach on Facebook </p><p>http://www.slideshare.net/socialogilvy/facebook-zero-white-paper-31934430 </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sharing Resources </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Editorial/Posting Calendars </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Voice &amp; Style </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sharing Tools </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Content Promotion </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sprout Social </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Small, Targeted Buys </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sharing Audiences </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p> Share on organic social </p><p> Boost on social channels </p><p> Push through content promotion </p><p> Tag and bag visitors for remarketing later </p><p>Shake &amp; Bake: 1 Piece, 4 Ways </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Remarketing Lists </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Remarketing Lists </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Remarketing Lists </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Content Tracking with UA </p><p>http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/ </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sharing the Conversation </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p> Relevant &amp; thoughtful conversations </p><p> Avoid the firestorm response on social </p><p> Create ads that reflect the community </p><p> Build trust </p><p>Dont Over Serve </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sitelinks in AdWords </p><p>http://www.thesempost.com/use-adwords-sitelinks-promote-social-media-accounts/ </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Social in Bing Ads </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>3rd Party Reviews </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Sharing the Credit </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p> Determine what success is </p><p> Run with campaigns in mind </p><p> Dont forget about direct or organic </p><p>Engagement or Clicks </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Attribution Modeling </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Cohort Analysis </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Advanced Segments </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p><p>Clinton-Palin 2016! </p></li><li><p> searchmarketingexpo.com </p><p>@ebkendo #SMX #33C </p></li></ul>