making it happen: search & social

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  • March 5, 2015

    Making it Happen:

    Search & Social

    Elizabeth Marsten

    @ebkendo

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    @ebkendo PPC nerd Seattleite Libra

    Elizabeth Marsten

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    Dynamic Duos

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    @ebkendo #SMX #33C

    Is Organic Social Dead?

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    @ebkendo #SMX #33C

    6%-16% Reach on Facebook

    http://www.slideshare.net/socialogilvy/facebook-zero-white-paper-31934430

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    Sharing Resources

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    @ebkendo #SMX #33C

    Editorial/Posting Calendars

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    @ebkendo #SMX #33C

    Voice & Style

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    @ebkendo #SMX #33C

    Sharing Tools

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    Content Promotion

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    @ebkendo #SMX #33C

    Sprout Social

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    @ebkendo #SMX #33C

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    @ebkendo #SMX #33C

    Small, Targeted Buys

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    @ebkendo #SMX #33C

    Sharing Audiences

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    @ebkendo #SMX #33C

    Share on organic social

    Boost on social channels

    Push through content promotion

    Tag and bag visitors for remarketing later

    Shake & Bake: 1 Piece, 4 Ways

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    Remarketing Lists

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    @ebkendo #SMX #33C

    Remarketing Lists

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    @ebkendo #SMX #33C

    Remarketing Lists

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    @ebkendo #SMX #33C

    Content Tracking with UA

    http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/

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    @ebkendo #SMX #33C

    Sharing the Conversation

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    @ebkendo #SMX #33C

    Relevant & thoughtful conversations

    Avoid the firestorm response on social

    Create ads that reflect the community

    Build trust

    Dont Over Serve

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    @ebkendo #SMX #33C

    Sitelinks in AdWords

    http://www.thesempost.com/use-adwords-sitelinks-promote-social-media-accounts/

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    Social in Bing Ads

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    @ebkendo #SMX #33C

    3rd Party Reviews

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    @ebkendo #SMX #33C

    Sharing the Credit

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    @ebkendo #SMX #33C

    Determine what success is

    Run with campaigns in mind

    Dont forget about direct or organic

    Engagement or Clicks

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    @ebkendo #SMX #33C

    Attribution Modeling

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    @ebkendo #SMX #33C

  • searchmarketingexpo.com

    @ebkendo #SMX #33C

    Cohort Analysis

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    @ebkendo #SMX #33C

    Advanced Segments

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    @ebkendo #SMX #33C

    Clinton-Palin 2016!

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    @ebkendo #SMX #33C