making hybrid networks smarter with subscriber analytics
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Steve Oetegenn, President of Verimatrix, presented "Making Hybrid Networks Smarter with Subscriber Analytics" at ANGA COM 2014TRANSCRIPT
Making Hybrid Networks Smarter with Subscriber Analy:cs Steve Oetegenn President May 2014
© Copyright 2014 Verimatrix, Inc. 2
Verimatrix Profile:
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL 3
750+ Customers
45M+ Screens protected
$7Bn+ Revenue protected
7+ Years as IPTV global number 1
24 Awards
100+ Deployment countries
7 Global SIs
110+ Ecosystem Partners
Revenue security solutions for multi-network, multi-screen video services
Select Pay-‐TV Operator Customers
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL 4
IPTV (VOD)
IPTV IPTV IPTV & OTT
IPTV & OTT IPTV & OTT
IPTV IPTV IPTV IPTV
DVB-‐S / DTH
IPTV DVB-‐S / DTH
DVB-‐C / Cable IPTV & OTT
IPTV & OTT
DVB-‐C / Cable
IPTV
OTT DVB-‐C / Cable
DVB-‐C / Cable DVB-‐C / Cable
OTT
IPTV IPTV
DVB-‐C/IP Hybrid
DVB-‐S/IP Hybrid
DVB-‐C / Cable; DVB-‐C/IP Hybrid; DVB-‐S/DTH & OTT
OTT
OTT
OTT
IPTV & OTT
DVB-‐C/IP Hybrid; OTT
DVB-‐S; IPTV DVB-‐C / Cable
© Copyright 2014 Verimatrix, Inc. 5
“I believe television will change more in the
next five years than in the last 50.”
-‐Brian L. Roberts, CEO, Comcast
Core Technology Drivers
© Copyright 2014 Verimatrix, Inc. 6
q Consumer expectaXon of services delivered seamlessly to a vastly expanded range of device types
q Delivery over mulXple network types: cable, broadband and mobile, using a mix of protocols and bitrates
q A much broader range of content value points, including premium UHD/4K offerings
q A demand for more dynamic business and presentaXon models that address new user expectaXons and service usage trends
q Today’s so`ware based clients can provide a single agent soluXon for security and analyXcs across set-‐top-‐box, web and mobile
q SoluXons enable TV service providers to capture, interpret, analyse, and act upon viewer data, providing a single view of the customer across all plaaorms and services
q AcXonable data transforms strategic decision-‐making and informs everyday interacXons with consumers, including:
q Reduces the costs of content through data-‐driven carriage negoXaXons and packaging
q Marke:ng mul:screen based on cross-‐plaaorm consumpXon
q Iden:fying and fixing deployment, enXtlement and installaXon problems before the customer contacts the call centre
Making sense of network and viewer data
7
Courtesy Genius Digital
IdenXfying problems in real-‐Xme provides for a pro-‐acXve support model that ensures saXsfied customer before they think to contact the call centre.
Fixing home installa:on quality issues 8
Courtesy Genius Digital
IdenXfying problems in real-‐Xme provides for a pro-‐acXve support model that ensures saXsfied customer before they think to contact the call centre.
Addressing rights management issues 9
Courtesy Genius Digital
Reducing the costs of content 10
This channel is included in the basic package, but has very few viewers who do not also have the
premium package. It is a clear target for shifting to the premium package.
Courtesy Genius Digital
Marke:ng mul:screen based on content consump:on
This package over-performs on mobile and catch-up compared their consumption on Live and PVR
Courtesy Genius Digital
Making sense of data 12
Act upon data with dedicated application packs
Optional capture agents provided where existing systems cannot provide necessary data
Analyse and interpret data with the Insight Platform
Courtesy Genius Digital
