making heritage work for re-use

Zelfportret met baret en opengesperde ogen 1630-1700, Rijksmuseum Netherlands, Public Domain

MAKING HERITAGE WORK FOR RE-USEHarry Verwayen | Smart Cities Luxemburg

Cinderella : [affiche] / [non identifié] || National Library of France || || 1895, Public Domain

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Portal & Channel update

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test.europeana.eu

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Title hereSubtitle here

Cycle Confortas [homme debout à côté d’un vélo avec volant au milieu d’une rue] Agence Rol. Agence photographique c.1914, National Library of FranceFrance, Public Domain

IMPACT

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Soc ial

“CCIs have impacts that go far beyond leisure, entertainment,jobs or economic growth. They also provide invaluable social cement; they contribute to the feeling of belonging to a society; in short, they help forge a European identity.”*

*Creating growth | Measuring cultural and creative markets in the EU

Economic

*Creating growth | Measuring cultural and creative markets in the EU

‘The cultural & creative industries account for 4.2% of GDP in Europe (€ 535.9 billion and more than 7 millionworkers).* 3rd largest employer after construction and F&B…’*

Infrastructure

‘..innovation is now widely recognised as encompassing more than just technological and scientific innovation. Soft innovation and creative design processes are increasingly relevant in this context’*

*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014


FIT FOR PURPOSE?

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RE-USE SCENARIOS

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CC-BY-SA

Revenue high

Melissa

amateur

s

pro S (3 - 10) semi-pros (1-3 )

pro L (5 0 - 250) pro M (10-50)

pro XL (250+)

Revenue low

Etsy

Hamburg PD

cityEbeacons

Rovio

The Long tail of CCI

Smart

Cities

Intermediari

es Cultural

DevelopersDigital

Innova tor s

Makers

Commercial (Game)

companies

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Cultural Developers

Opportunity level

RelevanceNeeds easy access to content of at least medium quality, rights c leared. Will actually use that. Are tech s avvy enough to use technical interfaces. Need access to capital, business acceleration (tailored) and network of potential c lients.

ChallengesContent f iltering (CRF) missing and access to capital /contracts need to be worked on

Cultural Innovators Opportunity level: high

RelevanceNeeds easy access to curated, high quality, rights cleared content. Are not tech savvy.

ChallengesContent f iltering and services not good enough yet.

Makers Opportunity level: Medium

RelevanceNeeds easy access to curated, high quality, rights cleared content. Are not tech savvy.

ChallengesContent f iltering and services not good enough yet, market is hard to reach directly

Intermediaries

Opportunity level:

high RelevanceNeeds access to curated, high quality, rights cleared content. Will use that to support other audiences.

ChallengesService Level needs to be very high

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Large (game) companies

Opportunity level: Low RelevanceNeeds access to curated, high quality, rights cleared content. Will use that f or inspiration.

ChallengesLow return on investment.

Smart Cities

Opportunity level: high

RelevanceValue proposition:consultancy on s t andardisation (tech, data, IPR), development of technical interfaces with Europeana to attract relevant (geo location) content and metadata and access to network of developers and labs .

ChallengesLack of relevant (geo- data), curated local and high quality content and network of international developers.

Dancers from Rita Tori’s Ballet School Fredrik Stockfleth von Krogh Monclair Oslo MuseumNorway, CC BY-SA

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#AllezCulture

21 October 2015

making heritage work for re-use

Government & Nonprofit