making data more engaging using infographics

Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network 2015 Safe States Annual Meeting

ChildrensSafetyNetwork.org Making Data More Engaging Using Infographics 2

What is an Infographic?

Infographic by Hot Butter Studio

• Infographic = information graphic • Complex data in an easy-to-read, visual

package

Snippet from “What is an Infographic?” by Consumer Magnetism


Project Goals

Increase engagement of stakeholder community by…

• Creating sharable content that public health

professionals can use in their own work • Highlighting injury prevention research in an

innovative way

ENG

AGEM

ENT


Reaching our Audience


Research

• Visual images get more shares on social media


Programs

• Piktochart: • Online platform, themes, pre-

made graphics, built-in charts, drag and drop, highly customizable

• Infogram: • Online platform, color schemes,

built-in interactive chart tool, fast, no pre-made graphics

• Adobe Illustrator: • For professional graphic

designers


Process for Developing Infographics

Choose Topic Research Select Data

Draft in Piktochart

Internal: Review/ Revise

Funder: Review/ Revise

Share/ Promote Collect Data on Impact


Infographic by Ivan Cash (ivancash.com)

ChildrensSafetyNetwork.org 10

• Crowded • Too much text • Data is not visually

represented • Icons don’t match

Info + graphics ≠ infographic


All-Terrain Vehicle Safety • Lack of material addressing this issue • Key injury topic for many states we work with • Launched in September during ATV season • New data released

First Infographic

http://www.childrenssafetynetwork.org/publications/atv-infographic


First draft Revisions


Somewhere in the middle First draft Revisions


Revisions Final draft Somewhere in the middle First draft


Spotlight: Heatstroke Infographic Promotion • Released two weeks before National Heatstroke

Prevention Day (July 2013) • Reposted to social media on National Heatstroke

Prevention Day during all-day #heatstroke chat • Promoted in webinar Views • One of our most popular posts on Facebook or

Twitter • Most viewed publication on our website with over

3,000 pageviews

Positive Feedback • Funder approval • Requests from state for print version • Replies on Twitter, RT from organizations with many

followers

http://www.childrenssafetynetwork.org/publications/heatstrokeinfographic


Promotion Facebook/Twitter: • Upload infographic or snippet as

an image and then include a link to the infographic on your website

• Shorter infographics display best

Pinterest: • Upload full infographic • Tall/skinny infographics display best


0 500 1000 1500 2000 2500 3000 3500

Heatstroke Infographic Child Passenger Safety Infographic 2

Firearm Intent infographic Interactive Map: State Laws Concerning Sport-Related Concussions …

Pedestrian Safety Infographic Cost of Firearm Violence

Playground Safety Infographic When Parents Talk about Prescription Drug Abuse, Kids Listen (with …

Firearm Child Access Firearm Magnitude Infographic

Child Maltreatment Tips for Choosing Safe Toys for Children This Holiday Season

Youth and Firearms Spike in E-Cig Poisonings

Children and Firearms Pedestrian Safety Resource Guide

Pedestrian Injuries: The True Terror of Halloween Sport-Related Concussions Fact Sheets

Teen Dating Violence Blog Post ATV Infographic

TBI Resource Guide A Safe Start to the Year: Fostering a Bullying-Free Climate in Schools

Pediatric Magnet Ingestion: Get the Facts, Prevent Injury Furniture Tip-Over: Tips to Prevent an Accident at Home

Child Passenger Safety Resource Guide

Total clicks per publication

Infographics Blog Post Fact Sheets Flyer Resource Guide Interactive Map

Impact


Lessons Learned

• Cut down amount of text by focusing on data that can be visually represented

• Topic should be obvious with a quick glance • Main image to draw people in • Format based on how you will promote it • Add printable PDF version to our website • Include text and full sources on website • For fast impact/shorter review process, make mini-infographics • Include logo and web address at the bottom


Other CSN Infographics (Snippets)

http://www.childrenssafetynetwork.org/publications/pedestrian-safety-infographic


Mini Infographics


Resources

• CSN Infographics Page: http://www.childrenssafetynetwork.org/infographics • CSN Pinterest: http://www.pinterest.com/childrenssafety • CSN Facebook: https://www.facebook.com/childrenssafetynetwork • Piktochart: http://piktochart.com/

• What is an Infographic? by Hot Butter Studio:

http://www.hotbutterstudio.com/#/alps/ • What is an Infographic? by Consumer Magnetism:

https://www.customermagnetism.com/infographics/what-is-an-infographic/ • Hubspot: Photos on Facebook Generate 53% More Likes Than Average Post • Pew Internet and American Life Project: The State of Social Media Users • Infographic of Infographics by Ivan Cash: http://ivancash.com/Infographic-of-

Infographics

http://www.childrenssafetynetwork.org/infographics

http://www.pinterest.com/childrenssafety

https://www.facebook.com/childrenssafetynetwork

http://piktochart.com/

http://www.hotbutterstudio.com/

https://www.customermagnetism.com/infographics/what-is-an-infographic/

http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users.aspx

http://ivancash.com/Infographic-of-Infographics

http://ivancash.com/Infographic-of-Infographics


Contact

Rebecca Willmer Project Coordinator

Children’s Safety Network Education Development Center

[email protected]

mailto:[email protected]

making data more engaging using infographics

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