makeup week...the professional beauty group hosted its first ever make up show exclusively for...
TRANSCRIPT
POST SHOW REPORT
MAKEUPWEEK
The Professional Beauty Group hosted its first ever make up show exclusively for makeup professionals - MakeUp Week (MUW) on 25-26 March 2019 at Latitude Banquets in Mumbai, India. MUW was a 2 day show packed with seminar sessions, open education, networking, industry felicitation, access to professional brands and makeup magic.
INAUGURAL MAKE UP WEEK 2019
THE FUTURE AND MAKEUP MEET
MakeUp Week attendees benefitted bylearning several key makeup hacks including how to build a better makeup kit, understand the latest technical skills to excite customers, and business tips to drive a successful career as a makeup artist. MUAs from across India also got to meet domestic and international makeup legends; interact with some of the best professional brands, and connect with their peer community one-on-one.
The inaugural MakeUp Week was all about understanding how to grow your business and enhance technical skills to offer your clients the latest trends in makeup design.
SEMINAR SESSIONS
HIT SHOW
1KEY PROFESSIONAL MAKEUP BRANDS
5
SEMINAR SEMINAR SESSIONSSESSIONS
LIVE ACADEMY STUDIO SESSIONS
69
INDUSTRY EXPERTS
14+
HIT SHOW
1
650PROFESSIONAL VISITORS
MAKEUP WEEK IN NUMBERS
Marketing Investment and Reach
MediaCoverage
PUBLIC RELATIONS
SOCIAL MEDIAACTIVITY
OFFICIALWEBSITE
PRINT MEDIA &MAGAZINEEMAIL CAMPAIGNS
50+
20,000+
5,000+
30,000+ 5+ 35 50,000
16,000+
Clippings Generated
Industry Reach
Visitors
Audience Reach
Local MagazineAdvertisements
Email Campaigns Industry ProfessionalsDatabase
Reach
The premiere industry event for MakeUp professionals to learn, network and grow. Two day seminar sessions were held by:
enhance. engage. excel.
Getting under the skin, understanding the science of applying makeup
ZORAIN KHALEELIZorain’s Studio
Colour of the year inspired look - living coral
SHARON KNUIMANMake Up Studio Amsterdam
Prosthetic makeup learning the art of advanced cosmetic effects
AMOD DOSHIOvi Academy
Lighting techniques in makeup-the do's and don’t's (practical
knowledge)
AMISHA SALUNKEAmisha’s Academy
International trendsin makeup
SANAH HASSANKryolan Paris
Red carpet glamour using cruelty free beauty products
ARMAND BEASLEYUK Makeup Artist
STAFFORD BRAGANZA
NYX Professional
Artistry with colour the NYX professional makeup way
Artistry with colour the NYX professional makeup way
NYX Professional
SALONI MATHUR
How to build your professionalcareer as an MUA. From red carpetto editorial, tips on making it big
ASHA HARIHARANAsha Hariharan Academy
Experts Speak - Fireside ChatHow to build your professional career as an MUA. From red carpet to editorial, tips on making it big.
Panelists from left to right: Ritoo Jha, Geeta Roy, Priyanka Karunakaran, Asha Hariharan, Rafique Sayed, Shamita Singha, Cory Walia, Clint Fernandes, Vipul Bhagat.
PATTANAM RASHEED CORY WALIAVIPUL BHAGAT AMBIKA PILLAI CLINT FERNANDES
INDUSTRY STALWARTS FELICITATED
Felicitation done by: Vikas Vij, Asha Hariharan & Geeta Rao.
TESTIMONIALS
“I think the Makeup Week is a fabulous platform for make-up artists who are always normally behind the scenes. This is a great opportunity for artists to learn new tricks from experts who have done things differently, to enhance their skills, and to have a platform to showcase their own skills.”- Zorain Khaleeli, Senior Make-up Artist and Trainer, Zorain's Studio
“It is always nice to be associated with a show that focuses on a particular category and it’s not a mix. For us what works is, meeting focussed clients, networking, displaying our products not selling them. There are lovely shows and seminars going on with international artists. here, we are coming across a clientele base, which we have never touched.” - Rayed Merchant, Director, SSIZ International
“As a beauty blogger and influencer, I’ve been quite closely involved in how the beauty industry has grown up over the past 10 years. For me, Make Up Week is an excellent initiative. I think its highly needed and there is room for growth in so many aspects of the industry and its a good forum to bring the professionals together, to really define what the future is for make-up, beauty and fashion.” - Geeta Rao, Beauty Blogger and ex-Beauty Editor, Vogue India
THE EXPERIENCE
23-24 March 2020The St. Regis HotelLower Parel, Mumbai 400013
Get in touch with us for more information.
+91 98700 74249Jatin [email protected] Sales Head
Follow us:
MAKEUP WEEK 2020
@Makeupweekindia
@Makeupweekindia
@Makeupweekindia
@Makeupweekindia