makeup assignment_sports marketing_charu chopra

1 | P a g e Makeup Assignment Charu Chopra 2009-015-A PGP2 Question 1: Why is Sport such an important component of modern everyday life? Importance of sport s y It helps to introduce pe ople to a compet i t ive envi ronment. y It incr eases t he social int er act i on as y ou play wi t h ot her people around y ou. y Part i cipat ing in event s t hat r equi r e making t eams helps in an und er st and ing of w or king in t eams t hat may help in prof essi onal li f e. y Sport s and games provi d e us wi t h an escape from t he d aily str ess full envi ronment. y It t eaches us sport sman spi r i t, obeying rule and r egulat i ons and w or king hard. y It also helps us in d evel oping such attr i but es as r esponsi bili t y , sel f conf i d ence, sacr i f i ce, d iscipline and account abili t y . y T he physi cal exercise helps in s t aying away from d iseases and r emaining heal t hy . Why is t he i mportance i ncreasi ng? y Incr eased visi bili t y t hrough med ia cover age and broadcast of live and r ecord ed event s y Incr eased infusi on of t he concept of nat i onali t y and bel ongingness into t eams and sport. y Mul t iple platforms for gat her ing informat i on about a sport t hat was not available ear lier y Also, mul t iple ar enas for int er act ing wi t h people who support t he same t eam a s y our s or who see and play t he same sport as y ou. y Int er nat i onal sport ing event s now not only make t he sport ing ar ena mor e compet i t ive but also help d evel op t he infr astructur e of a nat i on Question 2: What are the so cial, educational, cultural & economic i mplications of Sports in modern society? Like musi c and art, sport has been a part of t he histor y of ever y cul tur e in t he w or l d and cont inues to be a contemporar y pol i t i cal and Cult ural Revol ut i on. Ind ivi dual and communi t y can d ef ine and expr ess t hei r own i d ent i t y and communal belongi ngness t hrough sport and t he r i tuals t hat ar e associat ed wi t h t hat sport. Al most ever y aspect of sport s part i cipat i on and spect at ing r ef lect s s ome c ult ural aff i l i at i on to a sport and all part i cipant s gat her for a mutual focus, wear uni forms, or somet i mes t eam merchand ise to i d ent i f y t hei r aff iliat i on. T hey oft en use common t erminol ogy when d iscussing t hei r chosen sport and have associat i ons such as t he t heme song, warm-up rout ine, chant s and mascot s. In sport, government and pol i t i c s can i mpact upon t he envi ronment in whi ch t he sport is mar ket ed but can in tur n have an i mpact on gover nment and poli t i cs. In add i t i on, sport as a product and as a social mechanism can be changed and/or r egulat ed by gover nment poli cy . Some sport s event s ar e so lar ge and so i mport ant t hat t hey r ef lect upon t he ver y i nfrastr uct ure of t he countr y and t her efor e must have inv olvement from t he Gover nment s.

makeup assignment_sports marketing_charu chopra

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