make your words sell
DESCRIPTION
A workshop presentation on web copywriting.TRANSCRIPT
Make Your Words SellWhy content matters?
Michal Blažej, Production Director, Lighting Beetle
www.lbstudio.skFollow me @[email protected]
How many fries are we able to prepare in an hour?
Are they good tastin’?Does it fill me up?
GET TO KNOW YOUR PRODUCT
Identify your target market
GET TO KNOW YOUR COMPETITION
IDENTIFY YOUR IDEAL CUSTOMER
DEVELOPYOUR
Most Wanted ResponseBackup Response
ISOLATEPRODUCT FEATURES
FEATURES BENEFITS
BENEFITS USP (Unique selling proposition)
DON’T
BE MEBE YOU
up to 80% of your readers willonly read the opening headline80%
you have 3 seconds to catch the reader’s attention
Thank You for Your attention
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[email protected] | www.lbstudio.sk