make your website work for you
TRANSCRIPT
A Bit About Me• Co-founder of DIY Website
Coach
• Building WordPress sites since 2008
• Regular speaker at WordPress conferences
• 15 years as a business analyst
• Not a designer :(
The Importance Of Responsive• > 50% of all browsing now done on mobile/tablet
• Miniature versions of your site are a turn-off
vs
The Importance Of ResponsiveMobile friendly options:
• Adaptive • Separate site for different devices• Multiples sites to update / branding inconsistencies
• Responsive• Elements on site moved and resized to fit available space
• Consistent site branding across devices
The Importance Of ResponsiveMake sure you test your site
Test your website here: http://ami.responsivedesign.is
Opt-Ins And List BuildingImportance of building a list
• Bring people back to your site
• Build relationships
• Promote your services to a warm audience
• Opens the door to joint venture opportunities
Opt-Ins And List BuildingPlace opt-ins where they are most likely to be seen
Opt-in positioned at the top of the sidebar - visible when visiting pages within the website
Opt-in positioned below the main header picture area - visible when first arriving on your site.
After your posts is also a good option
Opt-Ins And List BuildingTo bribe or not to bribe?
• Tend to get higher conversion rate with a bribe
• Bribe needs to be relevant
• Can end up with a lot of “tire kickers”
• Go with your gut, then test, test, test
Opt-Ins And List BuildingThe pop-up balancing act
• Shown to massively increase signups, but can also turn many users off
• General guidelines:• Allow a reasonable time for a visitor to see your site first
• Don’t display again for 7 days after a visitor closes it
• Target to the page (or exit intent)
5 Ways Lose Visitors In 10 Sec• Slow page loading
• Confusing navigation
• Inconsistent or un-professional look
• Content that doesn’t appeal
• Too focussed on Google
#1 - Slow LoadingWhy page load speed is important
• Visitors hate waiting• Short attention spans
• Plenty of other options
• Big factor in Google rankings
#1 - Slow LoadingCommon Causes:
• Too many images and/or fonts
• Unoptimised images
• Too many plugins
• Poorly coded and/or feature bloated theme
• Cheap hosting
#1 - Slow LoadingCommon Cures:
• Caching (plugin or hosting level)
• Offload file delivery (use a CDN)
• Image optimisation
• Better hosting
#2 - Confusing Navigation• Visitors don’t want to have to think too hard
• Make it easy for them to find what they are looking for
• Use terms they are familiar with (don’t get too creative with your menus)
• Mimimise the number of choices (use sub-menus if necessary)
Simple menu
#2 - Confusing NavigationResource boxes make it easy to find your core content
Resource boxes in a website sidebar
#3 - Unprofessional Look• A visitor’s impression of your site affects how they
view your products/services
vs
#3 - Unprofessional LookCommon cures:
• Consistent use of (minimal) colours and fonts
• Get a branding expert to create a style guide - and stick to it
#4 - Content That Doesn’t Appeal• Topics not of interest
• Difficult to read due to layout
• Difficult to read due to language usage (eg, jargon)
• No personality in your writing
• Too focussed on you
#4 - Content That Doesn’t AppealCommon cures:
• Hook in to THEIR problems and emotions
• Use stories instead of lecturing
#5 - Too Google Focussed• Over “optimised” content is hard for humans to
read - it doesn’t flow
• Picking the wrong keywords can attract the wrong crowd
#5 - Too Google FocussedCommon cures:
• Write for humans. Google will rank you if you provide value
• Use meaningful page titles
• Useful meta description (2 line ad)
• Provide Google with an XML sitemap (use a plugin)
Help Your Readers Promote You• People like to share things that make them look
good to their friends & followers• Write content that is worth sharing
• Make it easy for visitors to share - social sharing plugins
• Don’t go overboard - focus on those channels that your target audience will use
Behind The ScenesSecurity and Monitoring
• The good news is most hacking attacks are automated - it’s nothing personal• A few simple steps will protect you from most attacks
• Monitoring will alert you should the worst happen
Behind The ScenesBackup
• Make sure you can recover should something happen to your site
• Don’t rely on your host to backup/recover
• Store backups offsite for extra protection
• Make sure you can restore easily from your backups
Business Boost Pack• Secure WordPress installation
• Backup and Security configuration
• Premium responsive theme, fully configured
• Opt-ins integrated to your list(s)
• Migration of your content
• Styling to match your brand
• Integrated training videos
Business Boost PackBonus: 1 hour customised training session
Investment: $1,199 + GST
More details:
http://www.diywebsitecoach.com/services/
Connect With Us
www.diywebsitecoach.com
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