Make Your Social Networks Work

For You

Presented by

Dawn A Crawford Social Media & Communications Consultant

@SocMediaRckStr

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Social Media is a Conversation

Your Future is HERE– Over 50% of the world’s population is under 30-

years-old - 96% of them have joined a social network

– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts

– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing

record declines in circulation

http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Build TRUST

• 78% of consumers trust peer recommendations

– Only 14% trust advertisements– Only 18% of traditional TV campaigns

generate a positive ROI

Creating Your Sustainable Plan

Master ToolsInteract

Explore & ExperimentTake It Off Line

Quit

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Social Media DashboardHootSuite – HootSuite.com

Analytics for $5 a Month!

Google Alerts – Google.com/Alerts

Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community

More visuals the better – pack your page with photos, videos, fun stories

Specific, simple fundraisers work – ask often!

Measure and evaluate

Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates

Video is the next social media revolution – be ready for it!

Like other videosPlay with on-screen messages & choose your

own adventureTake advantage of the YouTube Nonprofit

Program - http://www.youtube.com/nonprofits

Claim your page – you never know

Run a competition among employees, volunteers to win a silly prize

Do check-in fundraiser with a corporate sponsor

Think of other mediums other than words – video, scanned art, photos

Showcase your best features – people, places and things

Feature guest posts by bloggers

InteractAsk questions

Engage bloggers

Answer questions

Tell stories

Information Sharing

Events

Fundraising - Friendraising

Employee Engagement

Peek Behind-the-Scenes

BE REAL!

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Do NOT Be This GuyDo NOT Be This Guy

http://www.flickr.com/photos/mythoto/5064380001/sizes/l/

Social Media is a Conversation

Explore

Nerd Out & ExperimentNerd Out & Experiment

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Take It Off LineTake It Off Line

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Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/

Passion is Infectious

http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

Biz Card + Magic = Presentation + Reading List

Dawn CrawfordPrincipal Communicator

bcdcideas.comdawnacrawford@gmail.com

720-231-1930@SocMediaRckStr