make your mark with social media

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Laura Gainor's Keynote presentation for the Interior Design Career Day hosted by ASID and IIDA, Wisconsin Chapters. Presentation focuses on how to make your mark in the interior design industry. How will you stand out within the crowd of job applications? Make Your Mark with your online presence.

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Slide 1

Make your mark with social mediaLaura Gainor // Interior Design Career Day 2.18.11 // ASID & IIDA2IF YOU HAD 4 DAYS TO CREATE A COMPELLING VIRTUAL RESUME, WHAT WOULD YOU DO? 2011 GMR3 2011 GMR

Source: http://current.com/shows/infomania/92944228_video-resumes-viral-video-film-school.htm 4 2011 GMRAbout Laura GainorCareer ExperienceLaunch Your CareerCreating An Online PresenceIf You Had Four DaysQuestions

AGENDAAbout laura gainor5 2011 GMRSocial Media Manager for GMR MarketingBoard Member for United Adworkers

Connect: www.Twitter.com/LauraGainorLinkedIn: www.LinkedIn.com/in/LauraGainorwww.LauraGainor.com

GMR Marketingwww.GMRMarketing.comwww.Twitter.com/GMRMarketingwww.Facebook.com/GMRMarketing

6LAUNCH YOUR CAREER. IT STARTS WITH YOU AND YOUR BRAND. 2011 GMRCareer experience7 2011 GMRUniversity of Wisconsin-MilwaukeeFine Arts PhotographyJournalism AdvertisingUnited Adworkers Creative InternBVK Creative InternGreenspon Advertising Designer & Account ManagerYodle Client Services ManagerBlue Wheel Photography Founder, Photographer, Designer, & Social Media ManagerComet Branding Social Media StrategistGMR Marketing Social Media Manager

Launching a business with social media8 2011 GMRSocial Media helps you drive awareness to your new business with a low budget.

Launched Blue Wheel Photography Using: Company website and blogTwitter profileFacebook fan pageYouTube channelEvents

Showcase your talents through social media 9 2011 GMRWhen moving from Charlotte, NC, I networked with Milwaukee professionals on Twitter and became aware of a job from @CometBranding.

Comet Branding tweeted the job opening on Feb 11, 2010Tweeted my SlideShare presentation on Feb 15, 2010

Created a virtual resume and portfolio using: TwitterFoursquareSlideShareYouTube

Stay involved with related clubs10 2011 GMRWhile in college, I was the creative intern for United Adworkers, a club dedicated to the Milwaukee advertising community.

That internship got me another internship at BVK, a Milwaukee advertising agency.

Now after returning to Milwaukee five years later, I am on the United Adworkers Board.

All connections and local organizations are valuable.

11WHERE DO YOU BEGIN WHEN CREATING YOUR ONLINE PRESENCE? 2011 GMR12 2011 GMR 2010 GMR

Build your online presence through these SOCIAL channelsSlideShare LinkedIn Twitter Facebook Blog Flickr YouTube/VimeoUtilize your design skills to create unique, branded social media channels.13 2010 GMRGoogle yourselfIts the first place potential employers go to find more information about you.What are the top search results for your name? What content is on those links? Social Media channels give you the opportunity to create your brand online. Top results are typically your social media channels.

14 2010 GMREngage in conversationsEngage in conversations.Twitter is one of the best ways to network and meet new people. Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations youre interested in, and companies. Engage in conversations on these topics. Make it a point each day to engage in a Twitter conversation with someone other than posting information. Expand your network. Find/Follow people of interest to you.

15 2010 GMRGet creative. Play with social media.Every day new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding. Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch. Use Twitter to see what your network is talking about. Play. Its very important to not be hesitant on experimenting with new social media tools.

16 2011 GMRConcept 1:BLOG: Today, its a must to have a personal website/blog. Your blog plays as the social hub where all of your content lives and all your social channels lead back to. Share industry knowledge, interior design portfolio, and engage with your community through online polls, questions, etc.

1617 2011 GMRConcept 1:FACEBOOK: Create a fan page for your personal portfolio or businessFacebook fan pages can serve as your professional blog platform to share industry thoughts, showcase your interior design portfolio and promote your work. By choosing your pages vanity URL, you will build SEO for your name and business. Choose a name wisely, since youre unable to change your vanity URL.

1718 2011 GMRTWITTER: Choose a Twitter handle wiselyPromote your Facebook fan page / blogShare industry thoughts and engage with other professionals/studentsTalk about what you lovebut dont get too personal by sharing your every moveWhat not to do on Twitter:Dont be a salesperson people will unfollow you quickly

Concept 1: CASE STUDIES

1819 2011 GMRLINKEDIN: How to make yourself stand outShare content from your professional website/blog and Facebook fan pageUtilize various applications to showcase your work. Ex. SlideShare & WordpressConnect with professionals and students you network with, in-person or onlineFollow companies you are interested in, to stay up-to-date on recent news

1920 2011 GMRFLICKR: How to make yourself stand outPhoto portfolio of your design work tag photos with appropriate keywordsCreate sets of images for various interior design categories

What not to do on Flickr:Mix images of professional and personal. Dont use Flickr like you would your personal Facebook profile

Concept 1: CASE STUDIES

2021 2011 GMRYOUTUBE/VIMEO: How to make yourself stand outUse your video channel as a space to share your genuine thoughts about interior design, through videosCreate video tours of some of your recent work

What not to do on video:Dont be fake. Be yourself and showcase your personality and talents.

Concept 1: CASE STUDIES

2122 2011 GMRSLIDESHARE: Showcase school projects and design portfoliosUse as a source to share your school presentations onlineBuild SEO for your name and portfolioEmbed the SlideShare presentations into your LinkedIn profile through the appCreate a virtual resume to demonstrate your qualifications

Concept 1: CASE STUDIES

2223IF YOU HAD 4 DAYS 2011 GMRto create a compelling virtual resume, what would you do? How would you display your portfolio? How would you ensure you werent just another paper resume in the 100+ stack of applications? How are you going to utilize your design skills to demonstrate your skills? 24 2010 GMR

Paper resume vs. Virtual resume

25 2011 GMRIf an opportunity came up, are you ready for it?

Continuously network with other people. Keep your resume and photo portfolio updated. Let employers find you. Post ongoing content across all your social media channels. Companies want social media savvy employees.

The job hunt doesnt start at graduation

26 2011 GMRCreative Hire me campaignGOOGLE JOB EXPERIMENT

Source: http://www.youtube.com/watch?v=7FRwCs99DWg&feature=player_embedded27NOW TIME FOR THE CHALLENGE 2011 GMRYou need to prove to me why you think I should hire you to design my newly purchased, dream home. You have 4 days to complete it. Send me your resume and I will choose the top five (5) submissions to feature on my blog. DUE DATE: Wednesday, February 23, 2011Apply to: laura.gainor@gmail.com28Thank you! - Q&a 2011 GMRLaura Gainorlgainor@GMRMarketing.com

Twitter: @LauraGainorGMR Marketing: @GMRMarketingwww.LinkedIn.com/in/LauraGainor

www.LauraGainor.comwww.GMRMarketing.com