make your ideas happen

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Geoff McDonald @IdeasMarketing #ideaslunch Making Ideas Happen

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Here's the slides from our Book Rapper webinar derived from Scott Belsky's book Making Ideas Happen. We explore simple strategies for filling the gap between your future vision and your current reality. You'll learn:• The Action Method of turning your ideas into action• How to harness community to boost your idea power• The keys to leading and managing a creative team

TRANSCRIPT

Page 1: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Making Ideas Happen

Page 2: Make Your Ideas Happen

Ideas ArchitectBook Rapper

Follow conversation on Twitter: @ideasmarketing

Page 3: Make Your Ideas Happen

You and Your IdeasPart 1

Geoff McDonald @IdeasMarketing #ideaslunch

Page 4: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Create Ideas?

0 10

Page 5: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Make Ideas Happen?

0 10

Page 6: Make Your Ideas Happen

Avoid fear? Remain righteous? Ensure Indulgence?

What do you get fromNOT executing?

Page 7: Make Your Ideas Happen

The BookPart 2

Geoff McDonald @IdeasMarketing #ideaslunch

Page 8: Make Your Ideas Happen

A study of creative execution

Making Ideas Happen

Page 9: Make Your Ideas Happen

www.ScottBelsky.com • @Scott Belsky • www.Behance.net

Scott Belsky

Page 10: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Ideas Execution

Page 11: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Organise Collaborate Lead

Make Your Ideas Happen

Page 12: Make Your Ideas Happen

Organize

Geoff McDonald @IdeasMarketing #ideaslunch

Part 3

Page 13: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Organise

Response Projects

Energy Action

Page 14: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Ideas

Projects

Page 15: Make Your Ideas Happen

Projects are like coathangers for your ideas

Ideas

Projects

Projects

Page 16: Make Your Ideas Happen

T-shirt available from Zazzle.com

Action Hero

Projects

a

Page 17: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Make it personal

Projects

b

Page 18: Make Your Ideas Happen

Is taking notes your way of not taking action?

3 Less Notes

Projects

c

Page 19: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Make it Beautiful

Projects

d

Page 20: Make Your Ideas Happen

What’s your Action Method?

Process?

0 10

Action

Page 21: Make Your Ideas Happen

Use verbs to define specific and concrete tasks

Action Stepsa

Action

Page 22: Make Your Ideas Happen

Some one, some day, some where...

Backburnerb

Action

Page 23: Make Your Ideas Happen

Any project related info • Separate from action steps

Referencesc

Action

Page 24: Make Your Ideas Happen

Sort, Filter and Store

Action

Page 25: Make Your Ideas Happen

Your energy is more scarce than your time

Prioritize by Energy

MediumHighExtreme IdleLow

Page 26: Make Your Ideas Happen

Assign responsibilities, then get out of the way

Response Grid

Issue or Circumstance Bob Cliff Lisa Julie

Book Appointments ✔

Pay Invoices ✔

Client Enquiry ✔ ✔

Page 27: Make Your Ideas Happen

Collaborate

Geoff McDonald @IdeasMarketing #ideaslunch

Part 4

Page 28: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Collaborate

Push/Pull Profile

Circles Share

Page 29: Make Your Ideas Happen

Dreamers : always generating ideas, struggle to focus

Profile

Dreamer

Page 30: Make Your Ideas Happen

Doer : Focussed on getting things done, may be sceptical

Profile

Dreamer Doer

Page 31: Make Your Ideas Happen

Incrementalist : Both - with the results to prove it!

Profile

Dreamer DoerIncrementalist

Page 32: Make Your Ideas Happen

Hoarding ideas is reverse stealing

Share

Page 33: Make Your Ideas Happen

Foster creativity AND maintain accountability

Circles

Page 34: Make Your Ideas Happen

Benefit the idea AND pollinate the market

Page 35: Make Your Ideas Happen

Lead

Geoff McDonald @IdeasMarketing #ideaslunch

Part 5

Page 36: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Lead

Self-Lead Rewards

Ownership Flexibility

Page 37: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Rewards

Usual

Page 38: Make Your Ideas Happen

Invent your own rewards : Progress, Recognition, Games

Rewards

Usual

Creative

Page 39: Make Your Ideas Happen

Measure Productivity : Output not Sitput

Flexibility

Page 40: Make Your Ideas Happen

Ideas are like birds : hold them too tight and they won’t fly

Ownership

Page 41: Make Your Ideas Happen

If you can’t lead yourself, how can you expect to lead others?

Self-Lead

Page 42: Make Your Ideas Happen

What’s Next?Part 6

Geoff McDonald @IdeasMarketing #ideaslunch

Page 43: Make Your Ideas Happen

What actions are you going to take?

Organise Collaborate Lead

Make Your Ideas Happen

Page 44: Make Your Ideas Happen

Scott Belsky : Making Ideas Happen

Buy the book!

Page 45: Make Your Ideas Happen

Atul Gawande : The Checklist Manifesto

And this book!

Page 46: Make Your Ideas Happen

ActionMethod.com by Behance.com

Page 47: Make Your Ideas Happen

CulturedCode.com/things/

Things for Mac

Page 48: Make Your Ideas Happen

September 8th 12:30-1:15pm Facebook.com/IdeasMarketing

How to Create Your Visual Marketing Plan

Next Webinar

Page 49: Make Your Ideas Happen

September 29th 12:30-1:15pm Facebook.com/IdeasMarketing

Which book?Next Webinar

Page 50: Make Your Ideas Happen

Melbourne 14 October 8:30am - 5:00pm

Workshop: How to Design, Build and Sell Your Ideas

Page 51: Make Your Ideas Happen

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Page 52: Make Your Ideas Happen

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Page 53: Make Your Ideas Happen

[email protected]

IdeasMarketing.com.au/Webinars

Page 54: Make Your Ideas Happen

Geoff McDonald @IdeasMarketing #ideaslunch

Make Your Ideas Happen!!!