make your headlines more seductive · – a quick guide to creating graphs for financial...
TRANSCRIPT
Week 9
Make your headlines more seductive
A good headline … 1. Grabs attention 2. Arouses curiosity 3. Promises a benefit
1. A specific benefit
Something your ideal reader desperately wants to achieve or avoid
1. A specific benefit
– Avoid colleagues staring at him blankly
– Get colleagues to understand financial results
– Feel confident as a presenter
– Get promotion
2. A how-to headline
How to Use Drawings to Communicate Financials Clearly
3. Play with formulas
3. Play with formulas – How I Turned a Boring Annual Report Into an Engaging PowerPoint
– How to Become a Confident Presenter (Even If You Hate Presenting)
– A Quick Guide to Creating Graphs for Financial Presentations
– 3 Reasons Why Graphs Trump Numbers in Presentations
– 7 Common Mistakes That Make Annual Reports Boring
– How to Present Financials: 3 Ways to Impress Your Boss
– Boring Numbers? Here’s How to Present Financials
4. Add power words
4. Add power words – Boring Numbers? Here’s How to Present Financials
– Boring Numbers? Try These 7 Financial Graphs to Engage and Delight Your Audience
– Boring Numbers? Here’s How to Engage Your Audience With a Dazzling Presentation
– Boring Numbers? Here’s How to Present Financials With Style
– Boring Numbers? Here’s How to Present Financials With Gusto
The danger of headline formulas
The Secret to Creating Simple Visuals for Your Blog
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The danger of headline formulas
What Bill Waterson Can Teach Us About Visual Communication
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The Tin Tin Guide to Composing Complex Scenes
The danger of headline formulas
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Your headline checklist
You have a specific benefit your ideal reader desperately wants
You deliver that benefit in your post
You include a sensory or emotional word to attract attention
Copyright © 2014-16 Henneke Duistermaat