make up your mind
DESCRIPTION
I participated in the Lift@Home event on March 18 in Lausanne at EPFL. http://www.liftconference.com/lift-at-home/events/2010/03/18/lift-presentations-home-thinkdataTRANSCRIPT
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Make up your mindData for consumer decisions
Christine Perey
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Who am I?
• Multimedia
Meetings
• Mobile Video
Mobile
Augmented
Reality
Mobile
Social
Networks
• Management
Consultant
– Strategic planning
– Business development
– Technology Transfer
• Industry
Development
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What do consumers decide?
• Their partner “for life”
• Where to live
• What to eat
• What they do for a living
• And the “rest”
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On What Basis?
• What they observe
– In their family
– Other role models
• What they hear
• What they see
• What they touch
– Brick and mortar
On the
attributes
of the
physical
world around
them
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• Recommendations of others
– Choose a book
– Discover a new artist
• Plan a trip
• Others?
21st Century Decisions (step 1)
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Mobile Social-assisted Decisions
• With mobile social media
– More location specific
– With less delay
• When out, ask others
– The places they go
– The best date
– The food they eat
– The clothes they wear
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21st Century Decisions (step 2)
• But, friends are not the only authorities
• Other sources of data for decision making
– Wikipedia
– iPhone applications
• Nearest metro
• Hotels.com
• Le Bar
– “Just in time” discounts, coupons
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Mobile AR-assisted Decisions
• From Search discovery
– Come here for a discount!
• From ask a question
rotate the smartphone
– “See" the recommendations or posts of others
• Information is (will be more) filtered
– context of the user
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21st Century Decisions (step 3)?
• Social AR platforms aggregate data
– Have you heard about the MIT project? http://www.nytimes.com/2010/03/17/technology/17privacy.html
• anticipate behavior and help people
to decide about things they didn't even
know they were asking
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Make up your mind
• Physical + Digital Data
• With more information
– Choices proliferate
– More data
• We have more questions
Is decision
making
easier or
more
difficult?
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Questions
• Do I want or trust unsolicited social media
from friends and strangers in the
"immediate" environment?
• What are the permissions and privacy
issues related to having digital content
surrounding us?
– the TAT Recognizer application
– the Yelp Monocle feature?
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More Questions
• What is contained in the social signature
(digital trail we leave behind)?
– Aloqa
– My6Sense
• And when should it expire?
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Make up Your MindData for Consumer Decisions
Christine Perey
+41 79 436 68 69
+1 (617) 848-8159