1. 1. Make Social Media Your Business ToolIn the age of communication, Social Media is enjoying the maximum positive reception. Earlier,social media stepped in for connecting people on the personal grounds, but today its a lot more.In the contemporary times it is helping out people in building professional connections as well.Considering the importance and impact of social media in the current market trends, manyorganizations have started working as social media agencies and render services regarding thesame.Let it be Facebook, LinkedIn, Twitter or the latest Pinterest; social media is everywhere. Socialmedia acts as a helping hand and connects individuals or organizations with their target market.Social media agencies use these platforms for promoting your organization, product or service.From creating your profile, to making it visible, to creating links, to its ranking on the top of thesearch engines; all these tasks are handled with care by the social media agencies. However, theresults doesnt come up as fast as expected by many of the entrepreneurs.There is a complete process that takes its time to set, flourish and give out results. At first thenature of the organization is considered and accordingly a social media platform is selected.Thereafter, social media agency experts connect your organization or the product or service inparticular, with the social media. Once, your organization gets familiarized with the platform itstarts earning traffic. Expecting results in a fraction of a second is obviously not the right thing todo. The major point to be kept in mind is that one should make a clear picture of the targetmarket, and then only social media would be able to generate quality traffic.Another advantage of using a social media is that search engines gives importance. It is not thateasy to rank on the top of the search engines. The leading social media platforms are linked withthe search engines; their activities find appropriate space in the search engines. In case one keepsitself active on the social platforms then it could easily get hold on the search engines.This article is not just a shot in the air; rather there are facts and figures that describe the powerof social media. In the world of business more than 80 per cent of the organizations are utilizingsocial media as their marketing tool. In addition to this, 39 per cent of the entrepreneurs areplanning to invest in social media for marketing. Facebook outshines Microsoft, Google, Yahooand AOL in the field of display ads. In the US, Facebook outperformed Google in terms oftraffic.These facts make it very clear that the impact of social media in the current scenario cannot beneglected. It gives you an edge over your competitors in the same field. In the technicallyadvanced era, you have to create space in the virtual world so as to earn maximum profits. Asmentioned earlier, that now-a-days there are organizations popular as social media agencies thathelp in creating and enhancing brand image in the cyber space. As of for now, consumers dontreach to the product; product reaches to the consumer.