make sense of the changing environment

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  • 1. Making sense of the changing environment It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin
  • 2. Redfern 2007
  • 3. Everyone has a plan - until they getpunched in the face. Mike Tyson
  • 4. Baines, Fill & Page (2011)
  • 5. Data GatheringPrimary data Secondary data Fundraising database Interviews Internal reports Focus groups Institute of Fundraising Observations NCVO - http://www.3s4.org.uk/drivers Surveys NFP Synergy Agencies Civil Society Publications Third Sector The Guardian Government sources e.g. HMRC, Charity Commission, OCS Fundratios Academic Journals: IJNVSM, NVSQ, Marketing Journals Social media Meta-sites
  • 6. Macro-environment
  • 7. Interpreting what you findIssue Impact on Likelihood Impact Time Frame Progress Type Score charity High 3 High 3 0-6m4 >increasing 2 + pos 4,5,6 Medium 2 Medium 2 6 - 12 m 3 = static 1 - neg 7,8,9 12 - 24 m 2 < decreasing 0 =? Low 1 Low 1 10,11, 24 + m 1 12New law New focus High 3 High 3 06m4 > Increasing =? 12on fur trade for 2being campaigningintroduced and fundraising
  • 8. Micro-Environment
  • 9. Competitors How they are doing? Why they are doing what theyre doing? What do they want to do in the future? ...what does this mean for you? .whats your point of differentiation?
  • 10. Internal EnvironmentMenMoneyMachinesMinutesMission
  • 11. SWOTStrengths Weaknesses Match ConvertOpportunities Threats Convert
  • 12. From Thinkingfutures.net
  • 13. Driver
  • 14. Key points Make it a regular process Change the environment Find your USP/point of differentiation Look long term Involve other people
  • 15. Thank You!@claireyjanerclaire.routley@biblesociety.org.uk