Making sense of the changing environment

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin

Redfern 2007

Everyone has a plan - until they get punched in the face.

Mike Tyson

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BP28J963J69AwM&tbnid=T6tnLF-EFSxjLM:&ved=0CAUQjRw&url=http://dc338.4shared.com/doc/9R44pD08/preview.html&ei=u9ZBUfqhOuOt0QXfy4GIBg&bvm=bv.43287494,d.ZWU&psig=AFQjCNHalQsWSdawdImETOXWCvGECOuM2g&ust=1363355625223503

Baines, Fill & Page (2011)

Data Gathering

Secondary data • Fundraising database • Internal reports • Institute of Fundraising • NCVO -

http://www.3s4.org.uk/drivers • NFP Synergy • Agencies • Civil Society Publications • Third Sector • The Guardian • Government sources e.g.

HMRC, Charity Commission, OCS

• Fundratios • Academic Journals: IJNVSM,

NVSQ, Marketing Journals • Social media • Meta-sites

Primary data • Interviews • Focus groups • Observations • Surveys

Macro-environment

Interpreting what you find

Issue Impact on

charity

Likelihood Impact Time Frame Progress Type Score

High 3

Medium 2

Low 1

High 3

Medium 2

Low 1

0 - 6 m 4

6 - 12 m 3

12 - 24 m 2

24 + m 1

>increasing 2

= static 1

< decreasing 0

+ pos

- neg

= ?

4,5,6

7,8,9

10,11,

12

New law

on fur trade

being

introduced

New focus

for

campaigning

and

fundraising

High 3 High 3 0 – 6 m 4 > Increasing

2

= ? 12

Micro-Environment

Competitors

• How they are doing?

• Why they are doing what they’re doing?

• What do they want to do in the future?

...what does this mean for you?

….what’s your point of differentiation?

http://www.sofii.org/sofii_assets/296sophie2.jpg

http://www.sofii.org/sofii_assets/296sophie2.jpg

Internal Environment

Men Money Machines Minutes Mission

SWOT

Strengths Weaknesses

Match

Convert

Opportunities Threats

Convert

From Thinkingfutures.net

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jQQfjLGzEZwzpM&tbnid=zUYpDqTbbC0tvM:&ved=0CAUQjRw&url=http://howthehellshouldiknow-wallyworld.blogspot.com/2011/08/this-is-just-tip-of-iceberg.html&ei=UyZGUdPuIcOd0QXu4YC4Aw&bvm=bv.43828540,d.d2k&psig=AFQjCNFQnNgRG1nIYVvIw5hoXA-Mm3reZw&ust=1363638217920989

Driver

Key points

• Make it a regular process

• Change the environment

• Find your USP/point of differentiation

• Look long term

• Involve other people

Thank You!

@claireyjaner claire.routley@biblesociety.org.uk