make love, not links: how to build links through relationships
TRANSCRIPT
Build love, not links:How to build links through
relationships
5 years ago…
@Alextachalova
Getting Links
@Alextachalova
Russians are very direct
@Alextachalova
What was the deal?
@Alextachalova
Links are still links
@Alextachalova
SEO Links
@Alextachalova
• SEO traffic boost
• Tiny referral traffic and Social Media traffic
Relationship Links
• Social approval for the brand
• Referral traffic and Social Traffic (strong!)
• Establishment as an authority in the industry
• Expanded audience
• SEO boost
System• Make a list of influencers• Start a conversation & provide value at each
step• Get & Measure results
@Alextachalova
Tools to use
@Alextachalova
There’s no action without reaction.
Paul Madden
Start a conversation?
@Alextachalova
My thoughts…
@Alextachalova
Make them notice you
Share their content
Follow them on SMM channels
Comment their blog posts
@Alextachalova
Set a goal of a communication
@Alextachalova
Do research about the person
@Alextachalova
Taylor a personalized(!) message
@Alextachalova
Example
@Alextachalova
No response?
@Alextachalova
Track your emails
@Alextachalova
Email Tracking Plugins for Gmail
@Alextachalova
Measure you results like a Boss!
@Alextachalova
My toolbox
@Alextachalova
SEMrush vs Searchmetrics
@Alextachalova
@Alextachalova
Thanks for attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova