make laser targeted auto loan offers - six free... · 2017-03-10 · use google adwords to find...
TRANSCRIPT
MAKE LASER TARGETED AUTO LOAN OFFERS
with free tools from the
WHO AM I?
Chris HallHead of Customer
Development
Marketing experience in Fortune 100, Non-Profit and Startup companies
10+ YEARS
of experience eating only the finest carne asada burritos
DECADESOnovative’s Core iQ platform automates
100,000s of personalized print pieces
STREET CRED
WHAT WE’LL COVER TODAY
Find Keywords with Google
AdWords
Discover Related Topics with Google
Trends
Use Google Search to find demographics
Score Royalty Free Images with Google
Image Search
Modify Your Image using
Google Photos
Bring It All Together with Google Fonts
and Drive
1 2 3 4 5 6
Use Google AdWords to find
Keywords
Setting up AdWords
• Free to sign up
• Pay only when someone clicks
• Connected to a Gmail account
• https://adwords.google.com
Keyword Planner
• What is a keyword?
• What is search intent?
• Small keyword differences can have very different results
Adding Details
• Add a URL for better results
• Set product category
• Set targeted range
• Add negative keywords
Finding Keywords
• Thinking by monthly searches
• Framework for thinking about Competition
• Ad Group Ideas
Discover Related Topics with
Google Trends
Add Specifications
• Add up to 5 keywords to compare at a time
• Specify geography & timing
• Specify other criteria
Query Manufacturers
• Pit popular manufacturers against one another
• Make sure geography is set to your metro area
• Note the results
Related Queries
• Find cities within the metro area with the most interest
• Related queries will usually show a make and model being searched the most
Most Searched
• Another approach is to find the most searched cars in the United States
• Then use Google Trends to find which of those cars are searched most in your metro
Use Google Search to find demographics
Search Tips
• Set Search Timing to past year
• Search terms to use include “sales” and “demographics”
• Use make & model or category, e.g. heavy duty pickup
Learn
• Use proxies if necessary
• Discover buyer age and income
• Identify matching members in your geography of interest to build a campaign list
Excerpt via jdpower.com
Score Royalty Free Images with
Google Image Search
Search Tools
• Find images that have been labeled for reuse
• Customize your search around things like color and time
• Even specify other criteria
Usage Rights
• Find an image you like – “Wiki” images are usually good
• Always visit the page
• Has the image been released to public domain?Chevy Silverado Image - Wikipedia
Modify Your Image in
Google Photos
Modify Your Image
• Modify aspect ratio as appropriate
• Crop your image to fit the specific look you’re going for
• Add an effect
Before After
Spruce up your design with
Google Fonts
Finding the Right Font
• Serif, Sans Serif or Script
• Look for lots of font weights
• Use sliders to find the perfect match for your campaign
Bring Your Design Together
with Google Drive
Why Google Slides?
• It’s free & you can customize the size as well as crop and move things around freely
• Change the size of the slide by clicking “Page Setup” in the File menu
Bring in Your Image
• Drag the image you made in Google Photos to your slide
• If the image is too big, use the crop tool around your slide dimensions to make everything fit just right
Add Shapes
• Add semi-transparent shapes to your design, if needed
• Make a shape, then select “Custom” when adjusting the color of the shape to change transparency
Add Fonts
• Bring in Google Fonts to your Google Drive to get the look you desire
• Click on the font menu and then select “More fonts…”
Bringing it All Together
• Add your message
• Bring in your logo or branding to spruce things up
• Go to File > Download As > PDF and you’re all set.
Before After
QUESTIONS?
Chris [email protected]
can I make my life easier as a credit union marketer?
HOW
I get in touch with you about automating all of my outbound
communications?
CAN