Make It or Break ItHow Your Social Media Reputation Is Controlling Your

Future

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Jackie Muru

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The digital footprint that people create has the potential to play a role in the admission and hiring process.

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As the use of social media increases, future employers and admission officers are using this as a tool to gain exclusive information on an applicant.

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are used to gain a further insight on candidates and students, digging deeper than an application giving a sense of who they are.

SOCIAL MEDIA PROFILES

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30% of admission officers use social media to discover more about a

candidate 9

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“I think it’s just a way to see who people are outside of the classroom and I think it can be a proper basis of admission.” -Kevin Vitalis

Kudah7

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The number of employers that utilize social media sites such as Facebook and LinkedIn in the hiring processcontinues to grow

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93% of hiring managers review a potential candidate’s social media before making a hiring decision

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“From their perspective it’s a tool to see if employees are going to fit into a workplace culture and..

..It’s too risky not to look.”

1- Suzanne Bowness

SOCIAL MEDIAis the new business card

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Your resume, cover letters and interviews

are being replaced by your social media profiles

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This could have a

POSITIVEor

NEGATIVE Impact

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are some examples of negative behavior that hurts candidates in

the decision making process.

INAPPROPRIATE, PROVACATIVE AND NEGATIVE POSTS

d

In 2006, a student was denied her teaching degree because of a photo of her intoxicated on MySpace. Photo By: Md saad andalib Creative Commons Attribution https://www.flickr.com/photos/saadandalib/8536426163

6

a

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Of rejected candidates is a result of online

content

70%

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EVERYTHINGAnd forgets

NOTHING”

“The internet records

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- Jeffrey Rosen

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As technology evolves, as does

NEW THREATS

TO OUR PRIVACY

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In order to be successful

we must utilize social media to our advantage

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has become the requirement

Keeping our social media profiles up to date

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A strong social media reputation works as a

COMPETITIVE ADVANTAGE

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A senior on the waitlist for UCLAused a twitter campaign to gain the attention of the admittance officers

He is currently enrolled at UCLA8

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Social Media’s has the impact toMAKE OR BREAKCrucial future

decisions

It is

ESSENTIAL To maintain a

POSITIVE & STRONG

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WORK CITED

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1. Bowness, Suzanne. “Five Ways To Be A Smart Social Media User In Your Job Hunt.” The Globe And Mail, 10 Jan. 2013. Web. 11 June 2015.

2. Clark, Dorie. “It’s Not A Job Search, It’s A Permanent Campaign.” Harvard Business Review. N.P., 28 Mar. 2012. Web. 11 June 2015.

3. Cohen, Kat. "The Truth About Social Media and Admissions." The Huffington Post. TheHuffingtonPost.com, 23 May 2013. Web. 11 June 2015.

4. Davidson, Jacob. “The 7 Social Media Mistakes Most Likely To Cost You A Job.” Time. Time, 16 Oct. 2014. Web. 12 June 2015.

5. Hollon, John. “More Employers Not Hiring Due To What They Find On Social Media.” Tlnt. N.P.,26 June 2014. Web. 11 June 2015.

6. Rosen, Jeffrey. “The Web Means The End Of Forgetting.” The New York Times. 24, July 2010. Web. 11 June 2015.

7. Simon, Caroline. "Social Media Plays Increasing Role in Admissions." The Daily Pennsylvanian -. N.p., 28 Apr. 2015. Web. 11 June 2015.

8. Singer, Natasha. “In College Admissions, Social Media Can Be A Double-edged Sword. New York Times. N.P. 11 Nov. 2013. Web. 11 June 2015.

9. Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." New York Times 10 Nov. 2013: 3(l). Academic Onefile. Web. 11 June 2015.

10. Smith, Jacquelyn. “How Social Media Can Help (Or Hurt) You In Your Job Search.” Forbe