Creative Commons Attribution-NonCommercial License

@jonworth | #MakeEPyoung

http://j.mp/MakeEPyoung

Online Communication& Social Media

in #EP2014Jon Worth

1.This is not

an easy election

2.Before social media…

Your web presence

3.Facebook:

Useful in theory

Technology trigger

Peak of hype

Trough of disillusionment

Plateau of productivity

2006 2009 2012

Gartner Hype Cycle

No. 1 almost everywhere…

vs. Follow

vs. Profile

3.Twitter:

Useful in practice?

@groote

https://twitter.com/Groote/status/324476221662572545

@carlbildt

https://twitter.com/carlbildt/status/102302738444070912

@alexstubb

https://twitter.com/alexstubb/status/299863321480396800

@NeelieKroesEU

https://twitter.com/NeelieKroesEU/status/160302717011636224

@marietjeschaake

https://twitter.com/MarietjeD66/status/303227409673637888

4.Expect

disruption

5.Afterwards:

asymmetrical participation

1. This is not an easy election

2. Think web presence first

3. Facebook: useful in theory

4. Twitter: useful in practice?

5. Expect disruption

6. Afterwards: asymmetrical participation

Photo CreditsCreative Commons / Sharealike License• EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Ska Keller http://www.flickr.com/photos/boellstiftung/10851856583/ • Guy Verhofstadt http://www.flickr.com/photos/aldeadle/5475478973/ • Olli Rehn http://www.flickr.com/photos/aldeadle/6673884143/• José Bové http://www.flickr.com/photos/36612355@N08/8006215571/• Martin Schulz http://www.flickr.com/photos/partyofeuropeansocialists/10458537655/ • Shadow person http://www.flickr.com/photos/jgilbrech/4178405076/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/• Grillo http://www.flickr.com/photos/ncaranti/8404373429/ • Farage http://www.flickr.com/photos/36612355@N08/6841578933/ • Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/• Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Plastic Guns http://www.flickr.com/photos/zyphichore/23327781/ • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1• Euros http://www.flickr.com/photos/environmentblog/7183015604/ • SPD Willy Brandt Haus http://www.flickr.com/photos/chris_grabert/5897421667/• Google http://www.flickr.com/photos/scobleizer/4249731778/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/

Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmrEP Handeln. Mitmachen. Bewegen pictures from the EP

Creative Commons Attribution-NonCommercial License

@jonworth | #MakeEPyoung

http://j.mp/MakeEPyoung

Online Communication& Social Media

in #EP2014Jon Worth