make apps smarter with einstein
TRANSCRIPT
Make Your Apps Smarter with EinsteinPoint. Click. Predict
11/29/2017
Sara AsherDirector of Product
Management, Einstein
Salesforce
Today’s Speaker
Mike GerholdtDirector, Admin Evangelism
Salesforce
@MikeGerholdt
Marco CasalainaVP Product Management, Einstein
Salesforce
@amrcn_werewolf
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customerdeployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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#AwesomeAdmin
Salesforce Admins
Salesforce Admins
Salesforce Admins
This Webinar is Recorded!
The video will be posted to YouTube & the webinar recap page: bit.ly/buildwitheinstein
This webinar is being recorded!
Join the Admin Webinar Group for Q&A!
Don’t wait until the end to ask your
question! • We have team members on hand to answer
questions in the webinar group.
Stick around for live Q&A at the end!• Speakers will tackle more questions at the end,
time-allowing
bit.ly/AdminWebinarGroup
Today’s Agenda
• Overview of AI and Einstein
• Demo: Einstein Prediction Builder
• What This Means for Admins
• Resources
• Q&A
Overview of AI and Salesforce Einstein
Salesforce EinsteinArtificial Intelligence for CRM
world’s smartest
CRM=
“Creating simplicity from complexity”-Albert Einstein
customerdata + AI + Salesforce
platform
But Building Predictions is Hard
Hard
Slow
Siloed
What businesses
want
Team of experts
Modeling & data science
Infrastructure
Business process
Context
Hidden complexity
Intelligence
Take Advantage of 20 Out-of-the-Box AI Apps
Platform EinsteinEinstein Vision
Einstein AnalyticsEinstein Discovery
Sales Cloud EinsteinEinstein Lead Scoring
Einstein Opportunity Insights
Einstein Account Insights
Einstein Activity Capture
Einstein Automated Contacts
Marketing Cloud EinsteinEinstein Journey Insights
Einstein Segmentation
Einstein Social Insights
Einstein Recommendations
Einstein Vision for Social
Einstein Engagement Scoring
Community Cloud EinsteinEinstein Recommendations
Einstein Feed Insights
Einstein Experts
Einstein Feed Search
Commerce Cloud EinsteinEinstein Commerce Insights
Einstein Recommendations
Einstein Predictive Sort
Because Admins Love to CustomizeOur metadata platform supports innovation without breaking customizations
Records on:
Standard objects
Custom objects
80%of records in Salesforce are on custom objects
More than
Every Trailblazer can build AI-powered apps
Introducing:
Einstein Prediction BuilderPredict anything in Salesforce
Einstein Vision & LanguageDevelop apps with image recognition and NLP�
Einstein DiscoveryDiscover new insights and recommendations
Einstein BotsBuild conversational service experiences
Introducing: Einstein Prediction Builder
EasyBuild predictions on Salesforce data with clicks, not code
FastGet results in hours, not months without a data scientist
EmbeddedLeverage predictions in your workflows and apps across the Salesforce Platform
Point. Click. Predict.Pilot
Preview
DEMO:Einstein Prediction Builder
What This Means for Admins
Predictions are only as good as the underlying data and business processes.
• Missing Data
• Inconsistent / dirty data
• Data not available at the right time
• No signal in the noise
Data Issues to Consider
Solutions to Consider
Validation Rules
Triggers
Process Builder
Update
business
processes
1. What are your pain points? 2. What kind of
prediction will help?
4. What changes are
needed?
5. How will you measure
effectiveness?
How Do You Bring AI to Your Company?
3. How will this prediction be
used?
Develop your predictive roadmap
Resources
Become an AI Trailblazer Trailmix
admin.salesforce.com
How Admins Can Take Advantage of Einstein
What Einstein Means for Salesforce Admins Podcast
trailhead.einstein.com
Learn More About Einstein
admin.salesforce.com
Q&Abit.ly/AdminWebinarGroup
Surveybit.ly/awsurvey-einstein
Slidesbit.ly/buildwitheinstein
Wrapping Up