make a living making a difference low in cost, low in ... · low in cost, low in effort, high in...
TRANSCRIPT
Current LibraryCareers.org Website
In the Year 2007 A.D.a group of library leaders...
...emerged!These leaders were charged
with marketing a websitefor job seekers, highlighting
the opportunities in libraries.Th
us, t
he n
eed
for a
prio
ritiza
tion
of th
e pla
n Our goal: identify actions that are
LOW in Cost, Low in Effort,
High in ReturnLIBRARYCAREERS
.ORG
making a differenceMake a living
And then accomplish some of them
designa logo
update old info
- Salary info from latest
ALA-APA Report
- Job descriptions from
Latest job postings
producepublicity - printable brochures
for Career centers
- E-mail templates
Emerging Leaders 2009 - Team P
Prioritzed Marketing PlanShort Term, Low Cost / E�ort Goals- Create a Logo for the website for use in publications- Write e-mail templates for contacting career centers- Update web content (e.g. salary info, job descriptions)- Create printable brochures to send to career centers- Integrate dynamic content via RSS (e.g. available jobs)
Long Term, High Cost / E�ort Goals- Multimedia integration (e.g. creating videos)- Web 2.0 marketing (e.g. Second Life)- Site navigation revision and usability study
What’s with thesilhouettes?
Libraries are beautiful buildings
with fantastic services andmagni�cent collections.
But they are nothingwithout people.
Photo by Thomas Hawk at Flickr.com.
While sound researchand reasoning informed
their plan, sta�ng at ALAprevented implementationof their recommendations.
eric frierson The University of Texas at Arlington
Chella vaidyanathan The University of Miami
Leigh Anne vrabel Carnegie Library of Pittsburgh