make a living making a difference low in cost, low in ... · low in cost, low in effort, high in...

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Current LibraryCareers.org Website In the Year 2007 A.D. a group of library leaders... ...emerged! These leaders were charged with marketing a website for job seekers, highlighting the opportunities in libraries. Thus, the need for a prioritization of the plan Our goal: identify actions that are LOW in Cost, Low in Effort, High in Return LIBRARY CAREERS .ORG making a difference Make a living And then accomplish some of them design a logo update old info - Salary info from latest ALA-APA Report - Job descriptions from Latest job postings produce publicity - printable brochures for Career centers - E-mail templates Emerging Leaders 2009 - Team P Prioritzed Marketing Plan Short Term, Low Cost / Effort Goals - Create a Logo for the website for use in publications - Write e-mail templates for contacting career centers - Update web content (e.g. salary info, job descriptions) - Create printable brochures to send to career centers - Integrate dynamic content via RSS (e.g. available jobs) Long Term, High Cost / Effort Goals - Multimedia integration (e.g. creating videos) - Web 2.0 marketing (e.g. Second Life) - Site navigation revision and usability study What’s with the silhouettes? Libraries are beautiful buildings with fantastic services and magnificent collections. But they are nothing without people. Photo by Thomas Hawk at Flickr.com. While sound research and reasoning informed their plan, staffing at ALA prevented implementation of their recommendations. eric frierson The University of Texas at Arlington Chella vaidyanathan The University of Miami Leigh Anne vrabel Carnegie Library of Pittsburgh

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Page 1: Make a living making a difference LOW in Cost, Low in ... · LOW in Cost, Low in Effort, High in Return LIBRARY CAREERS.ORG making a difference Make a living And then accomplish some

Current LibraryCareers.org Website

In the Year 2007 A.D.a group of library leaders...

...emerged!These leaders were charged

with marketing a websitefor job seekers, highlighting

the opportunities in libraries.Th

us, t

he n

eed

for a

prio

ritiza

tion

of th

e pla

n Our goal: identify actions that are

LOW in Cost, Low in Effort,

High in ReturnLIBRARYCAREERS

.ORG

making a differenceMake a living

And then accomplish some of them

designa logo

update old info

- Salary info from latest

ALA-APA Report

- Job descriptions from

Latest job postings

producepublicity - printable brochures

for Career centers

- E-mail templates

Emerging Leaders 2009 - Team P

Prioritzed Marketing PlanShort Term, Low Cost / E�ort Goals- Create a Logo for the website for use in publications- Write e-mail templates for contacting career centers- Update web content (e.g. salary info, job descriptions)- Create printable brochures to send to career centers- Integrate dynamic content via RSS (e.g. available jobs)

Long Term, High Cost / E�ort Goals- Multimedia integration (e.g. creating videos)- Web 2.0 marketing (e.g. Second Life)- Site navigation revision and usability study

What’s with thesilhouettes?

Libraries are beautiful buildings

with fantastic services andmagni�cent collections.

But they are nothingwithout people.

Photo by Thomas Hawk at Flickr.com.

While sound researchand reasoning informed

their plan, sta�ng at ALAprevented implementationof their recommendations.

eric frierson The University of Texas at Arlington

Chella vaidyanathan The University of Miami

Leigh Anne vrabel Carnegie Library of Pittsburgh