Makarios

Travel and Tours

Kate S. Magpoc

Profile

Offers a wide range of tour programs to suit your varied tastes and preferences. Accommodations in reputable hotels, inclusive of airport transfers and meals are available depending on your choice of destination and package.

To be leading Travel Agency in the travel industry providing efficient and effective services to our customers.

Vision

Mission The mission of Makarios Travel and Tours is to be the leading travel and related services company of choice, providing premier services and innovative options to all customers.

We will accomplish this by:• Ensuring that we have the best qualified and trained

professional staff• Expanding market strength through superior service

levels• Developing business opportunities through unique

travel services that meet all business and leisure travel needs

• Maintaining flexibility to adapt to local and international market trends

• Establishing our team as the optimum service provider• Operating continuously in compliance with applicable

industry principles and standards

Logo

Location8305 J. P. Rizal Street, Sto. Nino, Parañaque City

Products

(Prices are depend to the airline company, seasonable))

Air Ticket (International & Domestic)

Tour Packages

Marketing Plan

Internet marketing

- The increasing growth of the Internet, socialnetworking (Facebook) and business website information sources will provide an opportunity for us to attract customers. This is particularly so in view of the increasing dissemination of information over the World Wide Web, as individuals and groups look at obtaining the best deal possible. More often than not these individuals and groups seek out information over the Internet due to its relatively low cost and ease of use helping to minimize time. However this will require adequate planning so as to ensure that all information on the website is accurate and up-to-date, ensuring we market a professional image. This will mainly serve foreign tourists and other interested stakeholders.

Marketing Plan

Events

- This are increasingly becoming important as more firms are already establishes in the country and hence the need to be known. We aim to promote ourselves through attending trade shows and expositions. Not only will these increase awareness of our services and business name, but also enable us to interact with potential clients who may decide to utilize our services.

Marketing Plan

Direct Marketing

- This will be used but only to a limited extent in the form of telemarketing and informing potential customers and obtaining referrals where possible. In the case of telemarketing it will involve our targeting potential customers of our services and informing them of our existence and destinations. We may then arrange for an appointment with the respective decision-maker, to lure them into utilizing our services.

Marketing PlanPricing Strategy

- Due to the introductory nature of our services we intend to implement a competitor’s based pricing strategy which will ensure that potential customers are not frightened away by our prices, up until our services are appreciated and fully operational. Our pricing is based on our competitor’s pricing. Makarios Travel and Tours will attempt to maintain margins of 10% on all airline travel. Margins on all other products and services vary depending upon the provider but are expected to average 20%. We will make every effort to maintain a competitive pricing policy. However, as we build its reputation as the premier provider of tour travel, we expect to earn the ability to charge a premium for the services.stakeholders.

Marketing PlanSales Strategy

- For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. We can provide clients with all of the arrangements they suggest and compromise and try to meet their expectations. Our concern is not to maximize profits on any individual sale but to satisfy the customer. Doing so will reduce costs and increase profits in the long run.

Operational Plan

Manpower

- Makarios Travel and Tours will be needing Bachelors graduate in Travel and Tourism Management. Have a knowledge handling airline booking and travel assistant, making travel packages and assisting customers. The owner of the travel agency will be the travel coordinator.

Operational Plan

Organizational Chartstakeholders.

Operational Plan

Duties and Responsibilitiesstakeholders.Position Job Description

Tour Coordinator Coordinate, supervise, and implement every aspects of travel arrangements for staff, executive and production team. And ensure to confirm availability plus convey itinerary to respective travel for approval.

Tour Consultant Specializes in coordinating and booking travel arrangements for individual, group and businesses. Promoting and recommending various travel destinations. Book flights, hotel rooms and arrange other plans for client.

Operational Plan

Duties and Responsibilitiesstakeholders.Position Job Description

Flight Reservation Make and confirm reservations for transportations or lodging, or sell transportation tickets. May check baggage and direct passengers to designated concourse, pier, or track; deliver tickets, contact individuals and groups to inform them of package tours; or provide tourist with travel or transportation information.

Financial Manager Manage and supervise the functional and administrative duties and responsibilities of the accounts department. Functions as an advisor/ consultant and keeps accurate business transactions in ledgers and ensures the team records them on financial statement monthly, quarterly and yearly. Lead and grow the team while controlling cost and improving productivity.

Operational Plan

Facilities and Lay out of Travel Agency

Financial Plan

Makarios Travel and Tours total start- up capital requirement is approximately Php107,000 to purchase start up assets and Php25,000 cash for miscellaneous. Total start-up expenses totaling Php58,000. Start-up will be financed through the Principal’s personal investment. Details are described in the table below.

Expenses: Training (seminar – how to start travel agency business), license and permits, business website, insurance, office supplies and other.Assets: Primarily cash, computers, telephone/router, office equipment and furniture

Financial Plan

Start Up Assets

Cash 25,000

Long Term Assets

2 each computers 50,000

Printer/Scanner/ Photocopy machine 20,000

Office Furniture--Desk & Chair 20,000

Telephone/Router 4,000

Filing Cabinet 13,000

Total Long Term Assets 107,000

Total Start Up Assets 132,000

Financial Plan

Financial Plan

Makarios

Travel and Tours

Thank you!!!