majority world report 2015
TRANSCRIPT
Newsflash: Internet just keeps getting bigger
China + India = already 32% of global Internet with lots of room to grow
49% coverage
24% coverage
US + Europe = only 14% of global audience with very little growth
84% coverage
85% coverage
“We” are already less than "the <20%"
UK & France already smaller than Nigeria
Still we assume we have a global perspective
“What % of Internet usage is desktop, mobile, tablet or console”
And some of the smartest people in our world believe mobile is the future
But in the Majority World mobile is already the present
With Middle East & Africa growing the most
When our kids are parents, Africa will be 25% of population
The future is happening in Nigeria, India & South Africa
Maybe these guys are onto something?
We’ve seen this movie before…
Smart money pouring back into Asia
Looking to repeat the epic tales of when
new means of transport and trade
create huge new economic empires and
mass movements
Except this time the empires have new materials
Messaging Blockchain
Peer-to-peer connections Distributed Trust
And of course mobiles
We are officially now living in the majority world
Robert MacFarlane: The Majority World – Calcutta Railway Station - 1969
1.5bn Facebook MAUs serve as proxy for this humanity
This world is online, but facing serious employment issues
230m people already are live outside their home countries
To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents generations or will it be the same?
Trying to find a better life for their families
Ipsos Mori Global Trends 2014
Often going to places with extremely high youth unemployed
Where even those in work have less collective representation than ever before
Their Governments are in debt and find it hard to invest in public services
Yet tech giants have enormous balance sheets
And the financial markets have created >100 new Unicorns
There are now 121m Zebras on Facebook “interested in Entrepreneurship”
+119% y/y
Some cities are becoming centers of entrepreneurial gospel
Zebras as % of city population
Stanford is like the Vatican for Zebras
Zebras in top 5 unicorn universities
Are we living in a fairy tale?
Or just a new strange world of Zebras and Unicorns
Propelling the value of tech way beyond any sectors other than energy & financial
$650bn $483bn
$200bn
$422bn
$287bn $280bn
These companies and their millennial workforce are defining our new reality
This is a generation on the move
Work Leisure
Less focused on owning major assets
Own Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
Creating massive new opportunitiesOwn Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
So who should we be backing?
Cities Companies Universities
1976
1690
1830
3,146 837
Companies >200 yrs old
1821
1885
1096
1088
Athens1400 BC
1776
Lisbon1200 BC
Malaga8th Century BC
Rome753 BC
Marseille600 BC
London43 AD
Europe has too many elephants
But we also have countries where the number of Zebras are growing fastest
Unicorns are having rare economic and social impact
Mobile Messaging Marketplaces
Money
These unicorns are creating income for millions of freelance Zebras
Drivers Delivery
$50-100k per year
Creating marketplaces for 10s of millions of services Zebras
>$100k per year
Hospitality
Catering
Software
Data
Design
Future:• Teaching• Healthcare & Wellness• Supervisory Care & Security
Events
As well as 10s of millions of Creative Zebras
>$1m per year
Products
Photographers
DJs & Musicians
Film-makers & Animators
Writers
Until Europe can create $50bn unicorns, it needs to be the best place for Zebras
Our kids will be living in a different world
What do we really know about India & China?
So let’s not be afraid of the dark
@cape♯majorityworld