majoran distillery pitch workshop aug 2013
Post on 18-Oct-2014
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Slides accompanying a two day pitch workshop for startup founders at Adelaide's Majoran Distillery incubator.TRANSCRIPT
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Startup pitch workshopMajoran Distillery 2013
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Who am I?
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What do I know?
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• Tech journalist, media relations
What do I know?
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• Tech journalist, media relations• Microsoft product guy
What do I know?
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• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002
What do I know?
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• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC
What do I know?
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• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC
What do I know?
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• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
What do I know?
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• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd• The New Agency
What do I know?
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add your text hereadd your title hereLet’s get started!
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Why is your pitch important?
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1.What does my pitch do?
Why is your pitch important?
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1.What does my pitch do?2.How soon does my pitch need to be great?
Why is your pitch important?
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1.What does my pitch do?2.How soon does my pitch need to be great?3.When do I get to stop pitching?
Why is your pitch important?
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Good pitches need 5 things
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1.Have a beginning and an end
Good pitches need 5 things
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1.Have a beginning and an end2.Connect the teller and the audience
Good pitches need 5 things
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1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves
Good pitches need 5 things
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1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination
Good pitches need 5 things
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1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination5.Engage memory and create retention
Good pitches need 5 things
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The 5 stages of a pitch
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1. Interruption
The 5 stages of a pitch
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1. Interruption2. Engagement
The 5 stages of a pitch
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1. Interruption2. Engagement3. Acceptance
The 5 stages of a pitch
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1. Interruption2. Engagement3. Acceptance4. Comprehension
The 5 stages of a pitch
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1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention
The 5 stages of a pitch
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1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention6. Repetition
The 5 stages of a pitch
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The narrative arc
Setting
Characters
Problem orconflict
Crisis Resolution
Conclusion
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• Epic• Myth• Mystery• Romance• Adventure• Science fiction• Comedy
• Real-life inspiration• Parable• Anecdote• Episodic
Story frameworks
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1. Memorable appearance2. Humour3. Surprise 4. Sadness5. Don’t start at the beginning6. Don’t talk
Six delivery ideas
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1. Pitch2. Projection3. Pace 4. Pause
Four aspects of voice
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Record your ongoing story
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• Fortnightly or monthly email report to users and fans
Record your ongoing story
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• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook
Record your ongoing story
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• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare
Record your ongoing story
![Page 37: Majoran Distillery pitch workshop aug 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54423c46b1af9f350a8b45ba/html5/thumbnails/37.jpg)
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,
cocktails...
Record your ongoing story
![Page 38: Majoran Distillery pitch workshop aug 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54423c46b1af9f350a8b45ba/html5/thumbnails/38.jpg)
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,
cocktails...• Employees, investors, media, your mum, your
partner, your kids and you will want this one day
Record your ongoing story
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add your text hereadd your title herethanks!Any questions?