major google algorithm updates from 2010 to 2015
DESCRIPTION
Dominant search engine ‘Google’ has been making updates in its services via Google Panda, Penguin, Pigeon, Knowledge Graph and Humming Bird for internet marketing experts. These updates improve processing of Google and prove handy tools for websites to go for easy solutions of web promotions.TRANSCRIPT
Major Google Algorithm Updates From 2010 to 2015
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Google Algorithms Google Panda Google Penguin Google Pigeon Knowledge Graph Expansion Hummingbird Mobilegeddon RankBrain
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Google Panda Year of launch:
February 2011 Christened on the name of Google engineer ‘Navneet Panda’
Why created? To create and execute the algorithm
What it does? Filters low-quality sites or thin sites Abstains such sites from ranking well in search engines Affects the ranking of the sites Takes on webpages with poor quality and duplicate content Recommends removal of such pages Blocks such pages from getting indexed Emphasizes on high-quality and informative content
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Updates: 20111. Panda/Farmer Date of launch: 23 February 2. Panda 2.0 (#2)Date of launch: 11 April3. Panda 2.1 (#3)Date of launch: 9 May4. Panda 2.2 (#4)Date of launch: 21 June5. Panda 2.3 (#5)Date of launch: 23 July6. Panda 2.4 (#6)Date of launch: 12 August7. Panda 2.5 (#7)Date of launch: 28 September 8. Panda “Flux” (#8)Date of launch: 5 October9. Panda 3.1 (#9)Date of launch: 18 November
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Updates: 20121. Panda 3.2 (#10)Date of launch: January 182. Panda 3.3 (#11)Date of launch: 27 February 3. Panda 3.4 (#12)Date of launch: 23 March4. Panda 3.5 (#13)Date of launch: 19 April 5. Panda 3.6 (#14)Date of launch: 27 April6. Panda 3.7 (#15) Date of launch: 8 June7. Panda 3.8 (#16)Date of launch: 25 June8. Panda 3.9 (#17)Date of launch: 24 July9. Panda 3.9.1 (#18)Date of launch: 20 August
Updates: 201210. Panda 3.9.2 (#19)
Date of launch: 18 September11. Panda (#20)
Date of launch: 27 September 12. Panda #21
Date of launch: 5 November13. Panda #22
Date of launch: 21 November14. Panda #23
Date of launch: 21 December
Google Panda
Updates: 2013
1. Panda #24Date of launch: 22
January2. Panda #25
Date of launch: 14 March3. Panda Dance
Date of launch: 11 June4. Panda Recovery
Date of launch: 18 July
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Updates: 2014
1. Panda 4.0 (#26)Date of launch: 19 May
2. Panda 4.1 (#27)Date of launch: 23
September
Updates: 2015
1. Panda 4.2 (#28)Date of launch: 17 July
Google Panda
Google Penguin Year of launch:
24 April, 2012 Why created?
To decrease the unfair practices of black hat SEO
To take step against the violators of Google’s webmaster guidelines
To catch the spammers
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What it does? Filters low-quality sites or thin sites Abstaining such sites from ranking well
in search engines Affect the ranking of the sites Takes on webpages with poor quality
and duplicate content Recommends removal of such pages Blocks such pages from getting indexed Emphasizes on high-quality and
informative content
Google Penguin
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Updates: 2012
1. PenguinDate of launch: 24 April2. Penguin 1.1 (#2)Date of launch: 25 May3. Penguin #3 Date of launch: 5 October
Updates: 2013
1. Penguin 2.0 (#4)Date of launch: 22
May2. Penguin 2.1 (#5)
Date of launch: 4 October
Updates: 2014
1. Penguin 2.0 (#4)Date of launch: 22
May2. Penguin 2.1 (#5)
Date of launch: 4 October
Google Pigeon Year of launch:
24 July, 2014 Why created?
For U.S. English search results What it does?
Filters low-quality sites or thin sites Abstaining such sites from ranking well in search engines Affect the ranking of the sites Takes on webpages with poor quality and duplicate content Recommends removal of such pages Blocks such pages from getting indexed Emphasizes on high-quality and informative content
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Google PigeonUpdates:
20141. Pigeon
Date of launch: 24 July2. Pigeon Expands (UK, CA, AU)
Date of launch: 22 December
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Knowledge Graph Year of launch:
16 May, 2012 Why created?
To drop structures and detailed information about the searched topic or link What it does?
Enables user to access the information easily Resolves the users’ query within second via displaying information graph No need to navigate from one site to another Google assembles the information itself to cater Summarized synopsis will become readymade Uplifts the page view in various languages Available in seven or more languages, including French, Spanish, German, Portuguese,
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Knowledge Graph
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Updates:20121. Knowledge Graph
Date of launch: 16 May2. Knowledge Graph Expansion
Date of launch: 4 December
Updates:20133. Knowledge Graph Expansion
Date of launch: 19 July
Hummingbird Year of launch:
26 September, 2013 Why created?
For boosting semantic search For improving the indexing information
What it does? Boosts indexing of information instead of sorting information Language-based searches get a kick. Semantic searches boost up. Relevant information helps in ranking on the top of the search engines Most appropriate page of a website gets open rather than home page Gives more strength to long-tailed keywords Highlights more theme-related results.
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Hummingbird
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Updates:20131. Hummingbird
Date of launch: 20 August
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Updates Of The Year Mobile Update AKA “Mobilegeddon”
Date of launch: 22 April, 2015 Significance: Mobile searches became stronger factor in attaining ranking on search
engines Panda 4.2 (#28)
Date of launch: 17 July, 2015 Significance: It’s to refresh panda data
RankBrain Date of launch: 26 October, 2015 Significance: Machine learning has been tremendously contributing to ranking.
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