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Page 1: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion
Page 2: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

MAJOR GENERAL G S ROBISON

ROYAL MARINES

Page 3: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

• Introduction

• The Context

• The Problem

• Campaign Planning

• The Challenges

• Conclusion

Page 4: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

What is the Context?

Page 5: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Context

National or International Policy Context

Chairman and Sports Board Strategy

CEO/Manager

Clubs / Teams / Athletes

Page 6: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Context

National or International Policy

Government / MOD Strategic Guidance

Chairman and Sports Board Strategy

Military Strategic Level

CEO/ManagerMilitary Operational

Level

Clubs / Teams / Athletes Military Tactical Level

Page 7: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

What is the Problem?

Page 8: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Page 9: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Factors • International influences

•Governing bodies

• National strategy

• Funding

• Facilities

• Media and Marketing

• Competitions

• Equipment

• Staff

• Coaches

• Officials

Page 10: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

Page 11: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

• End State

• Lines of Operation

• Decisive Points

• Sequencing and Phases

Page 12: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

• End State

Page 13: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

• End State

• Lines of Operation

Page 14: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

• Training

• Facilities

• Competition

• Media and Marketing

Lines of Operation

Page 15: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

• End State

• Lines of Operation

• Decisive Points

Page 16: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Training Line of Operation

Decisive Points

1 2 3 4 5

1. Briefing and Training your coaches

2. Qualification of your coaches

3. Weekly training for your teams or athletes

4. Pre-competition training camp

5. Achievement of qualification times for major competition

Page 17: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Campaign Planning Concepts

• End State

• Lines of Operation

• Decisive Points

• Sequencing and Phases

Page 18: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Page 19: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

End State

Page 20: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Page 21: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Page 22: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Page 23: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Page 24: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Schematic Campaign Plan

Training

Facilities

Competition

Media and Marketing

End State

Phase 1 Phase 2 Phase 3

Page 25: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Contingency Planning

Page 26: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Branches

Branches are options within a particular phase, available to the commander to anticipate opportunities or reverses, and provide him with the flexibility to retain the initiative.

Contingency Planning

Page 27: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Sequels

Sequels provide options for the next phase. One of the sequels to the current phase may simply be the next pre-planned phase. However, to ensure that the phased campaign can proceed even in the face of setbacks, prudent planners will prepare several options for subsequent and other phases. Thus, once a sequel is chosen and undertaken it will become the next phase in the campaign.

Contingency Planning

Page 28: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Main Effort

Page 29: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Assessing Risk

Page 30: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

The Challenges You Face

EMPOWER

YOUR PEOPLE

RESPONSIBILITY

DELEGATE

RESPONSIVE TO SETBACKS

‘WHAT IF’

THREATS

SUBORDINATE OWNERSHIP

Page 31: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion

Conclusion

Training

Facilities

Competition

Media and Marketing

End State

Phase 1 Phase 2 Phase 3

Page 32: MAJOR GENERAL G S ROBISON ROYAL MARINES Introduction The Context The Problem Campaign Planning The Challenges Conclusion