8/14/2019 Majestic theatre San Antonio opening ads

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XLIX.NO. 142. SAN ANTONIO, TEXAS, SUNDAY, JUNE 9, 1929 . VO

Formal Opening Friday,June 1.4

8/14/2019 Majestic theatre San Antonio opening ads

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PART EIGHT THE SAN .ANTONIO LIGHT

O L E R C U E SF M U T E R

One of Finest ofWorld; Adve r -

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o f f i re nat io ns h a v e f loa t -th is man ic doma in , since tlwd roar o f canno n fo recast t hereign. Step by st ep t b p rst eadily Ih rou j rh rb "th e s tR l e w i t h c i M c s an at he eart h TvRh th ei r tears.t he re is peace and p l e n t y ,o t his gal lant b a n d o n t h eth ei r first Tra i l s t ruc tur" .- .ain] . Thew s leep w i th th ei r f a t he rsTvith th ei r swords ar e I R J D ,in th is rea lm th eya towering cas t le f roml ike a b e a c o n of progress,a l l t h a t is f i n e m a s s i v ea n d s p l e n d i d ; ye t s r n c e i uin l ine . From H o u s t o np w a r d it reaches 17 go o dh igh , Tvith its l o f ty trimagainst a clear Texas skv.that's sw ay -slo wly f r e t s the w L _ _brcpz idly - w hi s t l i ng a b o u tcop p er -colored .sun-a f t e r n o o n h r i n - sof aenoritas of who m tn 1:croon.this castle e n t r a n c e theret h o u s a n d s p a s a , d a i l ycars clang t he ir go ngs olFrom e a r l y m o r n till l a t e att r a f f i c roar sings o lb e f o r e their castle

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Sa n An ton i o ' s n ew a n d g rca te s M a jes t i c is m a d e suc-cessful by the aid of ski l led w o r k e r s , managers an d a r t i s t sas wel l as b e a u t y of des i gn an d e f f i c i en c y of c on s t ru c t i onof t h e b u i l d i n g Le f t t o . r igh t , V . C . ("Buddy") W e l k c r ,es t pxpecta l i o n of th a t f i r s t en th ra l l -in g s igh t . 'An d th en th e doors slowly Ewi n uo ut o n h in ges no ise le sslyart u s h e rbow s an d beckon s th a t its t i m e fo ryou to see. And lo, bef ore y our veryeyes th ere s tan d revea led to you nvis ion of such rad ian ce i t h a rd lyseems q u i t e t r u e .* * Up on th e f l o o r ar e c a r p e t s that ar eth ick Jind rich an d s o f t , nnd over allthe mel low ed h ue of l a n t e r n s s w u n ga lof t . Th e ceiljng is a mas terp iece ofin la id sec t ion s w ide, n m a z e of scrollsan d copings aiid. f i gu r es s ide by R i d e .Th ere nr e BO m a n y t r e a s u r e s th ereof b e a u t y ao d del igbt its u t ter ly im-p oss ible to grasp th em on f i r s t si^it.Yo u h ave to stop an d one, by one,s tudy sep a ra tely each obj ec t n s i tm e e t s y o u r gnz e in a l l i ts w i tch ery -There a rc w in dow ledRca w h e r e inday s of lon g ago th e don s n n d een or -i t as migh t h ave w h isp ered l o v e w o r d sl o w . Twist ed column s ca r v ed of s to nes t a n d s taun ch ly rooted deep to boldth e w e i g h t of a rch es in th ei r broadma j es t ic sw eep .A gr a ce fu l curvin g st a irway lendsTO U to the mezzan in e, w h ere o t h e rw o n d e r s g r e a t e r s t i l l a re to h e fo u ndnn d seen. Tw is ted i ron rails th e s ta i r ,th e r t epa ar e marble p u rey ou w on -der to y oursel f if all this v i s i o n canen dure. * * *But no w t h a t yo u hare f eas ted fora . K n e l l u po n th ese th in gs , Ill t a k ey ou to a v iew f rom w h ich m uch grea t -er beau ty sp r in gs . F len se close /oureyes an d le t me lead y ou to an op erac h a i r y o u m a s t mustn't p eek be-c a u s e to do that wo uldn ' t be q u i t ef a i r .No w you e re seat ed in a loge, incomf or t an d in ttjlebut keep yoflreyes shut t igh t ly for yet a l i t t l ewhile . Th e orch es tra is p lay in g, orthe organ's golden n ote is l ion in gdow n w ard t o yo u f rom its m i g h t y ,throbbing throat.Tou bear the guitars s t r u m m i n g ,there ar e eastenels that click, an dLatin voices h u m m i n g that b t i r yo uto the qu ick - Th e air is sof t an db a l m y w ith the tinge o f t ro p ic tea an'dth e brea th of bloomin g f l o w e r s th a tth r i l l w i th ecs tacy -N o w , in this v e r y m o m e n t , y o u m a yop en up y o u r ey esy ou are in aS p a n i s h ga rden ber tea th th e s u m m e rEkiex. Dircc t lv h e r e a b o v e you, th ec louds go d r i f t i ng by an d th e can op yof h e a v e n is sels vrith stars on h igh .* * 'Up on y our r i f i h t th ere gree t s y ou ing r a p h i c "silhouette a h i l l s ide Spanisheasi le t h a t y o u n e v e r will f o r g e t .A g a i n s t th e f c ta r l i t backgroun d , th er ea re ceda rs s l im on d ta l l an d a m a n t l er ich w i th r o m a n c e seems to h over over

Th ere ar e f l o w er s , bright w ith j ew -el s that come f r o m d r o p s of d e w ;tUr e ar e d o v es up on th e co pings i f c a tEetm to bill an d coo. There a re ba l -conies an d E ta i r w f l j s . w h e r e E e n o r E t a sf a i r ha v e d r e a m e d t he ir d r e a m s of" i r lh ood h ave Bobbed in deep desp a i r .Th ere a re v in es t h a t el iug an d w an -der an they cover gab le eve an d c lam-ber over corn ice an d ga r l an ds v e r -r i un t w e a v e . There's a f o u n t a i n inl'j e f oregroun d , over w h ich th e pa l mh-ees B w a y to f u r n i s h s u a d e nKhelter f r o m the n oon eun s t o rt iaThere's the tower o f a rhape l frow h ich a m o n k m i g h t E U I E a h y m n '

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HeartyCongratulations

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M r. Karl Hoblitzellepn the opening of the

GreaterTheater

San Antonio is indeed provd of yourMagnificent New Playhouse

The PLAZA HOTELJack \Vh\te, Managing Director

M O S T M O D E R N P R O J E C T I O N A N DS O U N D E Q U I P M E N T I N S T A L L E D

press r ep res en ta t i ve ; Robert"W. Donohoe, t r e a s u r e r ; Vcr-no n Gy er , o r g a n i s t ; Albert H- Reynold s, chief of s e rv i c e ;E v a n g e l i n e F r a n k , who "starts t h c ' s h c n y w i t h a smile att h e b ox off ice."-f : :

Th e mo??t mo dern p roj ec t ion noilsoun d e n u i p n i p n t in Am er i ca . h f t been i n s l a l l e d in the ne w on d Grr-!\i-or Majest ic th ea ter . Three S l rap l rxprojectors wit h a l l of the r e f l em '1Jit*mid" ne w f e a t u r e s i n v e n t e d to d a L t ,senil the p e r f e c t m o v i n g pi ctu r e s outhe screen.Fo r t ho vaudevi l l e the r e are t wosp ot l igh ts of Lh e la t e st l y p c cou-s l r i i f t i o n w h ich n rc cap able o[ B e n d -in g a beam f r o m o n e i n c - h in d i a m e-ter to OG f e e t acro ss. Th e mos t in -tricate, steps of d f ln c trs an d ch orusesenn be fo l l o w ed w itL ease by LL esp of s .Th e Greater M a j e s t i c i h e a t e r is o nenf th e f i r Bt t h e a t e r s in A m e r i c a tobe e q u i p p e d ^"ith th e B rcn uh en r t ef -fect m a c h i n e . The m a c h i n e ca n pro-duce a ny ef f ec t des i red f or th e n l n g oi n c l u d i n g r a i n b o w s , m o t t o a e f f e c t i s ,s t a r s , nil colrtrF, a n d a n t o m a t t c shrtcch an ges . The i n f tven ted on ly abou t tw o mon th s .F t i u r skilled o p e r a t o r s are in cbarfjeof Ih c pro ject io n cqu ip n ien t in thebooth . B e c a u s e oE th e b e n t s e n r r a l e J^ y th e p ro j ec t ion m a cb i npg , cold j;ris forced in to th e boot l i s at al l t i m c^low er in g t h e t e m p e r a t u r e t o n o r m a l .Th e b o o t h i s a bs o l u te l y f i r ep r o o f ,. s D u n d f i r u o F , an d n on e o f the ho t a i r i,ith e booth can e scape to th e a u d i t o r i u mo f th e t h p n t e r .Q'he soun d equ ip men t of th e t henle rin el iu l r s th o V j t n p b o D e n ml Movie-bened i ct i o n to vesn er tails th a t r in p -Aiid hi^h u iw u f t tow er bu i l t in nn -cienl M o o r i s h w n y , th ere ' s a p u l p i tfo r th e h ea th en to p ra ise al lah ev ' r y

Colossal in it B s t r u c t u r e an d ofa r c h i t e c t u r e rare , t l ie re s 'v ines acro ss t h e r a a m m o t h stage un orcb bey on dco mpare . A l o n g its low er bo r d e rth ere are s t a t u e s p l u m p n n d r o u n dan d in ev ' ry f oot of' e c -u l u t u r e t h e r earc treasures to be fo u nd .J i i l t ing f r o m the back w a l l is a p a r -a p e t ef f ec t on w h ich an an c ien t aol-iiier might s t and gua rd erec t . A n d iniho ve ry cen ter t he re 's a s teep le w i t ha spire and the s t a t u e of 1 1 Ven usibai/a mon arch , w ou ld dfislre.A lo ng t he upi>er bo rde r th ere ar #u r i j s of va r ied k in ds an d a row ofp eaked t o wers of a beau ty h a rd tof i nd . S w eep in g ever l e f tw a r d yo u w i l lsee t h e - miss ion bel l i b a t peni s o f l i fenn d m a r r i a g e o r s o u n d s a f u n e r a lk ne l l .B en ea th th e miss ion low er Is an -o the r p i l l a r ed l o f t w h e r e the voice ofgifted a r i i s t b sing a ba l l a d s o f t . Aga i nth e tw o t iers of bo xes , t i r r .pcd In gor -seo us h ue an d an ory an ]oft t h a treach es i a l o th e l o f ty blue.* * *And o n a l o n g (h e eidew a l l , f r o m th eg r o u n d f l o o r to ih e a k y . an ever eh a is-i n g l a n d w a p c t o m a k e y o u th r i l l , orSigh. E a c h f acade n n d each corn ice ,each ba l co ny a nd no o k i s l i k e n. p a g eof h i s t o r y f r o m T fm e 'n u n e n d i n g book .E v e r in th e backgroun d f i iere ar et rees an d i - h r u b s an d & ky a ni l unw ofb l o o m i n g f l o w er s an d v i n e s th a t n everdie. There ar e w i n d o w s s h u t t e r e dclosely w i t h my ster ies lo k eep , sh adedcour ts an d n r b o r s an d mass ive d o o r aca rved deep .B ut a l l of tbi s p a n o r a m a t he re 'sn o i l i i n g t h a t ' s ( l i e t a m e , each p o r t i c oan d corn ice is f r o m a d i f f e r e n t f r a m e .I t ' s bu i l t of R t o n e an d p i a s t e r an dw hen al l is f a i r l an d don e t h e r e n e v e rwan nuithcrthis is (h e on ly oirc.J I a i i i H n g f r o m th e door way B , a nd o nba lcon ies an d n t n i r < i q u a i n t w r o u g h ti r o n l a n t e r n * b u r n b i n ^ l y a nd i n po i r e .l i ehi n ' I the m ns s i v e a r chw a y , i n bo xfsa m ) i n l of t l i g h t s o f ca nd l e ye l l o w d i f -fu s e L h t t r p o w e r n f> J l .* * . * *And f l l ] th p v h i l F yo u d r i nk i n theb r a n t y of t h i . 4 i h r i l l i n x s i g h I, Mmr l o i ] f l ar e i n ' - v i n s r ] o v j y t h r o u g h t h emel low , f i l a r - l i t n i ght . An d v.'hen yo u]ea t eipect it o m * fea tu r e m l j = e d " b e -fo r * l e a p s f r o m ou t t ) ie l an dscap e an dc h n r m f i you ev en m o r e .

T h e c u r t a i n be fo r e yo u in a blazer> f f l i l k r n hu o n i i r ] th e d r a p C H ben en thIt e a r cl jw ny o f the nta ce n re gorgeous ,loo . Th e f r a l a wr e m ni l e fo r c o m f o r tun d or e s o f t am ] d^ cp a nd w i d e nnd i t si n l s h t y ni'e t o d r a w a br e f l l h an ds D i i ^ ^ l f ! < l o w n i ns i d e .A n d t h e n i n t o t h e m e z z a n i n e y o utu rn an d k n o w a g a i n t h a t th ose w h ow rough t th e mirac le h a v e l a bo r ed no tin v a i n . Fo r th i nk o f e l l the ha pp i -n c - F a I ha t m en a a this w il l ffive tof ^ . c ' h o f nn wh o co o n o r l a t i j w i t j i t r a g -Hy m u f f l i v e ,T " r > o n t ) i * r m e z z a n i n e a w el l 3a b o u n d -ed by b a l h i h t r n d e an d on e a r n side ab a l c o n y of w ooden t f r i l i ii m a r i e . A>:iinntlf-licr riu'ite .intl'tut hangs grandly,i h r o u ^ h t l i i s w el l a nd by i t s b l end ed |l i g h t i n g a d d s to t h * ? cns i l e ' s spell. !* *Al l abou t ? . re ca rp ets w i th d eo p l yf a s h i o n e d r h a i r s a nd f l l co v es he r e a ndr b f - r o to r ent f r o m w orl ' l a f f a i r s . I'nrI y on a re In a n o t h e r n p i ? , w h f - n on ceyou fn\cr J i r - r r ; . n i v s y f r o m cv ' rv carea n i J e l r ] f & an d e v ' r y d o u b t a n ' l I ^ar .Tin? l a d i r r n ' p a r l o r IB a w o r k ofpacing f l r t i^ t ry , am i has l^o n f i t t edw i l h f l v e r y fo i m of l u x u r y . A r r . a k < : u prwn n H H H \ic.rn provii l r ;r | in t h i n no-m a n ' s l a n d , w ho r e r o s y l i p a r j ' l l i n l f drncnJi may bloom ' n ea ih nhnpcl yh a n d .An d nlEo on th e m e z x n n i n e a n u r -

ton e. Th e f i r s t is J.he disc Bound^jit he . I f l l t e r i s th e f i l m soun d . Th ee q u i p m e n t Is cap able o f h a n d l i n g gn yo f I h e m o d e r n s o u n d ' ccju i pm cnt fo rth e th ea ter . A l l st ages of a m pl i f i ca . -l i o n can be b r o u g h t i n t o p i n y f r o mn mere w h isp er to th e ron r ,o f a( \ \ c i n j i c - . In f ac t the . soun d E q u i p -m e n t o t tl ip Grea t*!1 Maj es t ic i s th el a rges t mn de f or an y stage in thewo l il .One of th e u n i q u e f e a t u r e s o f Ihet l i ea ter is (h e p ubl ic address a j s -lc:n M - h l c h has been In s ta l l ed . Alar.ee a m p l i f i e r ha s been in s ta l l edover th e p ros ren n im n rel i f r o m w h icha ?pecch can be h e a r d in any p a r t ofth e th c . i tor . F or in s ta n ce n p ersonra n spcnl; i n to B m i c r o p h o n e in. nb c i x , an d the s o u n d o f the f i pcech. ivillbe ca r r ied to a l l parts of tl tc a u d l ,l o r i u m . Th is in n ova t ion i s someth in gw hi ch ha s been" inst a l led in few taters in Amer ica .Fo r th e t a l k i n p p ic tu rca th eref i v e I n i - f f e h o r n s h a c k o the m o v i ngp i ctu r p B p r p e n \r l iicli IK m n dr - p o r o u sso t l i a t th e soun d ca n r ea d i l y pas.t h r o u g h w i t h o u t d i s t o r t i o n . 'This unn o of th e la t e st l n \ c n t i o n s of th'm o v i n g p i c t u r e industry.N o t h i n g hn s been o v e r l o o k ed in th een t i re p ro j ec t ion an d s o u n d e q u i i -n i p n t to s iTe absolu tely th e b r s t t-ina t r o ns o f Ihe new a n d G r e a t e r MR -"scry IB f oun d , tvh eie p a in ted p igs an dfuzzy d o ^ s ; an d ilolhe* cute , a b o u n .Over a l l t h i s l a n d of N od , a k i nd l y a o u lhold a sv, uy , to keco th e y oun gs tersbu s y w hi l e t he ir m o t h e r s sec the iilay-This new Majest ic ' ia t f a e d r e u m ofi s K n r l Hobl i tzel l f t . wh o h e a d s a fa rf l u n g c i rcu i t ami f an , i l abored greatnnd well. For 20 long j enra he hasp lan n ed an d no w his p ians coin et r u e i l i e g r e a t e s t pleasure .he w il l ge tp leaau re i t g i v e . H to y ou .* *It IB mateh lcsa in b e a u t y nnd com-f or t , th e sold at t he r a i n b o w ' s e n d yo u cn i tn ot f i n d an y th in g betc r n om a t t e r h o w f a r y o u may sen d . Th ew or ld ba a been comberl for Ita t re as-ur e an d h as y i e l d ed th e bes t th a t wa s.sought to c rea te th is f l awl e sB j e w e l ofa r t i s t r y t h a t Is w r o u g h t .It s t a n d s l i k e a t e n c o n of p ro^ re . i s ,s y m b o l of nil t h r u , is ( i nci nt i s s i v o .I m p o s i n g , s p l end i d , ye t g r a ce fu l nnden der of l in e. F rom H o u M o n strictup w ard i t read ies 1 7 Br a nd s t o r i e si teh , i ts l o f ty t u r r e t s e t c h i n g a g a i n e ta Texas Fk y .No w r h e r p is ) > . i c e an d p len ty ,t h a n k s to th i s p i o nee r ban don th eBitea of t h e i r f i r s t f r a i l s t r u c t u r e ,m i g h t y h k y K r - r . ' i p e r p p t a n d . Tl ip braves ? l cpp w i th ttieir f a t h e r s , t h e D o n *w i l h t h e i r H i r o r d * nr c I n i n . hu t t h e r er u l e s in th e r ea l m t l i e r co nq u e i - ed , ack 'n l ca s t l e i n S p a i n .

Seats of LatestDesign ProvideUtmost in C o m f o r tThe seats of th e n ew an d grea ter1Mnjcst ic t l io at o r ha v e been co j i g t r u e t -od to givn the u t m o s t in conifort top n t r o n s . L a t e s t tyrieg of co na l r u ct i owo re user! in th ? i r J i i n n i i f n c t u r o .Upl i o l e te r l i i f f is in deep , r ich co lo rs .bloiiil iiiB p e r f e c t l y w itl i tl ie K e n ccolor sch eme of the L h e n t e r nu t l i to -r i u i n . All of the chnir. i 1mvc sprii)>;5in Ih c G p n l s , nnd nil of the lodge c h a l f sh a v e Bprinps in the b f \ L ' k also .Care ha g h e e n t n k r n Co sec t h a tall ex p osed p a r t f l iab le t o ' c a t c h ort h e c l o t h i n g h a v e b f e s n t i n l ^ h e t l in ftuclin m a n n e r as to n i i n l n t b . f r tills r i k .

C U T ' S ' S O LI STh e cen ter of the p roscen ium n rchof th e new an d ^ G r e n t e r Mn j cs t ic

{ I i c u t u i r is tUc . Ven ue de . jMedie r whis ou r of th e most f a m o u s statues ex-ecu ted du r in g th e R e n a i s s a n c e TinderN IC p a t r o n a g e - o f t h e -Medici fa m i l yivh id i ru led I t n l y n n d E u r o p e . T h ei s t n r ut the top of the proKceiiiiini isthe seal of th e c i ty of S an An ton io .Miles of Carpetsin Ne w TheaterSeve ral mile s of carpe t ing ha s beenp laced in th o - new mi d G r e a t e r M H -j e sl ic ( h ea ter . The c n r p e t s nr c of aspecia l ni nk o f or th e th en ler n n d n rca l m o s t nn in ch th ick w i th sp ec in l pu d -d i n g to reduce noise.The color of Ihe c a r p e t i n g ivna se-l ec ted .willi g r o a t c n r o by th e bu i ldersof the Ni entcr , nnd tho colors blen dpe r fect l y w i th th e gene ral color sch emenn d th e Mex ican .nnd Spcm i s h des ign .

Congratulations

MAJESTICTHEATER. "Show Printers"GlobePrinting Co.

634 Main Ave.

WE COMMENDThe Majestic Theaterfor their fine display of dvicpride in the erection of theirlarge, handsome theater build-ing.

IT IS certainly commendable and praise-worthy that the owners of the:Majeslic.

theater should honor San Antonio withMich a beautiful structure. It is a bui ld -ing that San Antonio may well beproud of.

We congratulate the Majestic theater!. . . and believe, in eo doing, we 'be-apeak the sentiment of the San Antoniopublic.

ThePassing Show of San Anton io ' s great-ness focuses a spotlight onthe new Majes t i c Theater,bringing to all of us a feel-ing of pride in this Me t r o -politan amusement house.

In paying tribute to such progress, theFrost National feels that it voices theopinion of the citizens of San Antonio.M ay your continuing advancement re-f lect the growth of the city.

Resources Over $22,000,000.00COURTESy - - PROMPTNESSF R O S T N A T I O N A L

* SAN ANTONIO

Texas' OJewelryextendcongratulatto theGreater MTheat

T he magnificent edGreater Majestic isciated when you consition of the modern tAntonio .In 1852, when the Bebegan business in Saonly theater here was ety" on West C o m m e"them days" this wasof the city.Likewise, the Bell Jwith pardonable prsteady growth whichkeeping with the citybusiness expansion anbeg in n in g in 1852, wto -one of the finestm the State.

PAY BELL'S EA"Home of Good Luck W

\\\\////

514 E. Houston

We Take PleIn congratulatKarl Hobli tzethe creationmagnif icen t pamusement

The New andMAJESTIC TH

A L A M O P RC O M P A"The Service House

marked only by accolime a thing talked

magnitude of whichbut'now a reality..JESTIC THEATE

Mazur Company, yralitlallons forAtilonio the

and most im

8/14/2019 Majestic theatre San Antonio opening ads

3/8

JTJN E 9, 1929 T H E S A N A N T O N I O LIGHT SU

THE new and Greater Majes t ic Bu i ld ing Is locat-ed in the v ery heart of San Antonio's centralbu s iness d is t r ic t . H a v i n g on all s ides and inev ery direc t ion th e retai l sh o pping , hotel , thea-te r and office bui l ding ac t iv i t ies .Th e bu i ld jng ha s b e e n d e s i g n e d to have all officesface ei ther th e s o u t h or the north and i s spread be -for e the s outheas t b reez es f rom th e G ulf of Mex ic oin s uc h a w ay that al l offices are as cool as a m o u n -t^in to p , eac h hav ing a c ei l ing- f an with the mos tb e a u t i f u l el ec tr ic f ix tures w hic h can be manu factu red .Th e first five f l oors hav e been des igned for ex-clusive shops of every description and will be SanAntonio ' s mos t ex c l us iv e s hopping c enter .Th'e interior design and color of each office ha sbeen carefu l ly p l a n n e d arid the size of the officeswill be b ui l t to , s u i t the ind ividu a l needs of each ten-ant . T.he range of prices for these offices hav e beencarefu l ly j c hec ked to meet the n e e d s of tenants wh owish to pay the m i n i m u m price for a ' S mal l single of-fice to thos e tenants w ho des ire to oc c upy a w hol efloor.Th e w i n d o w s - o f tihe b u i l d i n g hav e been des ignedu n u s u a l l y l arge, g iv ing th e m a x i m u m l ight an d ven-t i la t io n to al l of the interior of the b u i l d i n g .Your c us tomers wi l l cross one another ' s paths manytimes each day in reach ing y o u r office bec aus e they

The New and

m u s t al l pas s y our door In- trans ac t ing their bus ines swith one another. t|With y our office ' located Jn the Majes t ic Bui l ding,ev ery man, w oman and c hi l d in the State of Texas,

and f or that matter with in the Nation, wil l k n o w y o u rl oc at ion w ithout any adv ert is ing ex pens e on y our partw hats oev er becau se the Majes t ic Bui l ding w il l be the^est adv ert is ed b ui ld i n g w ithin the Stater of Tex as an don e of the best advertised b u i l d i n g s nationally. Thisadvertis ing will co nt inu e year af te r year bec aus e theMajes t ic Theater wi l l al w ay s hav e the pub l ic k n o wexact ly where this b u i l d i n g is located". H u n d r e d s ofthous an ds of dol l ars w i l l be s pent in adv ert is ing th isb u i d i n g an d theater.Bec aus e of the s uperior f i re-proof c ons truc t ion, theMajes t ic B u i l d i n g wi l l hav e the l ow es t office b u i l d i n gf i re rate w ithin the State of Texas, which wil l giveyo u a v ery l ow ins uranc e rate on the f urnis hings ofyour office an d will ins ure the.perfect safety of y ourl ife and the l ives of your employes, customers, cl ientsa n d f r i e n d s .Th e b e a u t i f u l r u b b e r tile corridors of this bui l dingwill giv e peac e, q uiet and c ontentment to the ten antsof th e b u i l d i n g and thos e hav ing bus ines s w ith themand the b e a ut i fu l tones and shades o'f color of theinterior of the offices and c orr idors w i l l b r ing restand joy and adm irat ion to those w ho oc c upy theb u i l d i n g .The unusual ly beautiful , swif1>nioving elevators will

Have YourOFFICESin tK e VeryHEART

o f San Antonio'sCentralBUSINESSDistrictc are for the transportation In such a manner thaiyou wil l be glad to hav e y our office w ithin thabu i ld ing . .

Move into the Majes t ic Bu i ld ing , w hil e yo u c& t ihav e s pac e des igned and pl anned to s ui t y ou and thepric e no higher than y ou are now pay ing, and y ouwill find that y o u r f r i e n d s an d neighbors in bus ines swi l l move along b e s i d e yo u b e for e yo u h a v e arrangedth e fu rn i tu re in y our office.

uildinUNDER THE MANAGEMENT OF Joe J. Nix CROCKETT 5522

8/14/2019 Majestic theatre San Antonio opening ads

4/8

T>ART EIGHT THE SAN ANTONIO LIGHT

I T I M E SPlant and

Fuses Installedon Electric Line.

be

at a s t a n d -of a break down in elec-a nd a l l ihe t ro u b l e ca us-l i g h t n i n g slrifeinc atspot in th e city electrical sys-t h u n d e r s t o rm .a thin;; ha s ha ppe ne d rijrhtAntonio in s p i t e of theof tie San A n t o n i o P u b l i ccompan y, which is helplessa storm.

uch a br e a kdown w il l not im-efficiency a nd ope r a t ion ofs ys tem of the newMajestic. Patrons a r e pr o-from delays a nd d is t ur ba nce sl i n es by an m erp en c ywhich almost is h u m a n in. itsEMERGENCY UNIT.to Uie r e g ula r ma ina u t o m a t i c uuiconnected with nMt of lines. Shoa ld the m a i lout, the e me r g e ncy uui tp.^ioniBtically would'inlo ac'tion.itnergency set of fuses w

8/14/2019 Majestic theatre San Antonio opening ads

5/8

S U N D A T , JUKE 9, 10M THE SAN ANTONIO LIGHT PAI

MAJESTIC THEATER SECO ND L ARG ES T , M O S T B EAU TIFU L IN

f r om Spain is th e center piece of the r i gh t cen te r uppe rwal l . The s ta tue ' s h i s to r y i s c l oude d by the pass ing ofyea r s . St . George, pa tron Sain t of England, has beenplaced in a prominent po s i t i on on the l e f t uppe r w a l l . Th e

s t a t ue is s h o w n in the r i gh t c en t e r of the p h o t o unde r th esma l l canopy wh i ch is l ighted wilh c o l o r ed l ights to cor-respond to the l ight ing of the r e s t of the thea te r . On e ofth e m o s t en t r a nc ing spots in the new theate r a u d i t o r i u m

arc the stai rs to the patio w h i c hr igh t uppe r wa l l of the the a te rBea u t i f u l f l owe r s an d v ine s c l iman d b i rds pe r c h on the a nc i en t b

to r ight, Dia na by Gabii ha s been placed on aon the le f t uppe r wa l l of the balcony of the new andMajes t ic thea ter . S ta tue is c a rved f r om s t one .s h o w s a n t i que s ta tue nearly 40 0 years ol d impo r t ed

E Sm I C SL O RE SW I L L I E , M A N A G I N G D I R E C T O R ,H A S R A P I D R I S E I N T H E A T E R

The dazz l ing sp l endor of K i n g Sol-o m o n ' s c o u r t is n o t h i n g as compa red(o the l i ghts of the new and g re a ter ]Ma jes t ic thea ter s igns . There is m o r et h a n 1,250,000 candlepower of i l l u m -ina t ion on the i n e i d e - a n d o u t s i d e o fIhe t h e n t e r of w h i c h a grea t pa r t isfo r the b e a u t i f u l signs which ar e vis-ible fo r m o r e t h a n 60 miles.Th e immense ve r t i ca l eign on H o u s -to n s t r e e t on the f ron t of the bui ld ingha s a br i l l i ance o f 114,700 catf.dlepow-er c o m i n g f r o m 2400 l ampa. I t i s thela rges t t h e a t r i c a l sign In th o S o u t h .It is 76 f ee t high, 14 f ee t w i d e at thetop and l e p e r s to 8 f ee t fit Jh e base .A t t a c h e d to the base Is a n c r o l l w o r k12 f eet w ide and f i t t e d wi t l i speci a ll i ghlc .The re i s a n o t h e r h u g e sign with a.double f a c e on the r o o f . This sign hasa br i l l i an c e of 74,400 cnndlepower,c o m i n g f r o m 1280 l amps , to tn l i ng |24 , -000 waits. -These n ign s enn he seenf r om as g r e n t a d i s t an c e as the vo r t i c lcs igns becaus e of thei r double fa c ingan d heigh t .Yet a t h i r d s ign on Houston s t r e e tr u n s p u r t th e l ength of t h e m n r q u e e .Morn tlmn 1100 lam ps give a br i l l ianceot 27,280 canr i l opowcr . Thin s ign l igh t sth e s t r eet in f ro n t o f the t h e a t e r .U n d e r H ie m a r r i u p p . th e s t ree t i s i l -l u m i n a t e d w i t h 133,300 c a n d l c p o w e r ,f o r m i n g one o f the mos t s t r ik ing B i d e -wnlk l ight ing sys tems in Sun Antonio .Thi s l igh t ing combined w i th the l igh t so f (he lobby give an unusua l ef fec t .T h e r e is n R i g a on Col l ege s t r e e tl igh ted w i th 130 lamps g iving 23,830c nnd l opowp r . This s ign is 12 fee th i f i h nn i l 2R inch f* wide .

Seventeen years ago a ragged news -boy used to s t a n d in the lobby of theb e a u t i f u l M a j e s t i c t h e a t e r o p e r a t e dby the I n t e r s t a t e A m u s e m e n t c o m -p a n y in Fort "Wor th , and cry hi spape rs .O f ten t imes , when the win try ra i n sdrenched hi m to. th e s k i n an d f r ig idi l a e l a sw ir l ed th rough the r e n t s inlis t a t tered clo thing, ho B ought ehcl-or in Tha t f r i end l y re t rea t , to h u d -llc c lose to a a eaming rad ia to r u n t i lit could e top th e s h a k i n g ot his body,o r the c h a t t e r i n g o f hi s tee th , o rcould thaw hi s b a n d s su f f i c i en t l y tomak e change fo r those who bough t h ised i t ions .' S o m e t i m e s , in his anx ie ty " to dis -pose of his pape rs , he would ho l l ertoo l oud and the re w o u l d be a s h a r padmoni t ion f r om t h e a t e r at tache s tos o f t e n his call, Bnt i n the m a i n , her o und tha t l obby' n, haven ot w a r m t hin winter , a r e t r e a t f r om th e g l a r ean d hea t o f ' s u m m e r d a y s a n d a l -wn y s a k ind l y t r e a t m e n t t h a t f ixedin his h e n r t a r e s p e c t an d -in af f ec -t i on fo r the g r e a t n imiFemen t o rgan ! -1za t i on tha t op era ted tha t pa l a ce o fc n t e r t f i inmen t -He th r i l l ed t o t he beaut i fu l p ic -t ur es an d pho tographs t h a t h u n gu p o n th e wa l l s and w e r e c o v e r e dunder the glas s o ms le s . He th r i l l edto the br i l l i an c e of the l obby l igh t san d tho f l ash of the g rent e l ec t r icsign wit l i the names o f ce l ebra ted a r -t i s t ? s p i - l l p r t " o u t .An d - in t o his c hi l d i sh bra in therewas born n g rent nmbi t l on s o m e d a yto he a pa r t o f nil th e co lo r nu r lg lamor , th e k i n d n e s s and rha b_ril-

Welcometo our N ew Neighborshe NEW MAJESTIC THEATERA N D OFFICE BUILDING

W e congra tu l a t e th e Off icers of the INTERSTATEAMUSEMENT C O M P A N Y on the comple t ion of . theirmagnif icen t new pl ay house . It is a credi t to San An-tonio and to ,the 'theater wor ld . We are near you ap dassure yo u that it wil l f oe a pl e a su re to serve y ou .

MANHATTAN CAFEE. Houston Crockett 176

l inn c o o the world o f m a k e teliero.Today t liat ragged youth ot 17yea r s ngo is g r o w n to m a n h o o d . Tbep o v e r t y o f hi s ch i ldhood i l nys :a adim a n d d i s t a n t m e m o r y . Th e c lo thest h a t he T v e n r s i n s u m m e r nr e n i n r t r :o s hee re s t and coo l es t mule ia l s an der e cut by the s k i l l f u l plicnrs of am a s t e r t a i l o r . The garmen ts he we a r soE winter a re f rom the F a m e shoptha t .ca te rs to him If. th e to r r id , sea-son. He s t i l l s tand s in the co lo r andtho l igh t an d tL o br i l l iance of th elobby of a g r e a t theater. But be l iasno p a p e r s to sell and none da re cau-tion hi m t h a t he speaks to o l oud ly.Deferco t ia l n e t aches o f the p l ay-house pay h im d u t i f u l r espec t . Hiewo r d Is law antl every d renin o f hiragged , hung ry t inya of cnr ly ch i ld -hood have come t rue . Aud the re ' s ar ea son .He is R a y m o n d W i l l i e , m n u a g i n gdirec to r o f the interests of the I n t e r -s t a t e A m u s e m e n t c o m p a n y i n S;inAntoniohead o f the g r e u i o rgan i -zation, w h i c h in this city w i l l oper -a te the new and G r e a t e r Mnj es t i cthea ter , f ines t o f a l l tho p l n y l i o u s c nof the I n t e r s t a t e c i r c u i t ; s ec ond l a rg -es t t h e a t e r i n the U n i t e d S t n t r s a n dthe mos t beaut i fu l t h e n t c r in Amer -ica, i f no t i n a l l the wo r ld ,B n y m o n d "Wi l l i e was bo rn i n FortW o r t h in 1900. His f i r s t thea t r ica ljo b w ns t l i n t of d o o r m a n at th e Hip-p o d r o m e in that c i ty , opera ted byP . C . L e v y , At t l i e St r and an d Pal-ace thea te rs i n Fort W o r t h , h e ro^r :th rough s teady promot ion to f l oo rm a n a g e r of the Pa lace nnd tben wast ransfer red to D a l l a s l i y ' t h o S o u t l i -

"The s how s t a r t s w i t h A ira i l o n.tth e box of f ice . " New and G r e n t e rMajes t i c pa tron s wi l l get a big s m i l ew i t h the i r change nnd t icket s f r omMis s Eyangc l i f l e F r a n k a n d M i s sem Ente rp r i s e s , w f c i c f i ba d pu rchas edt h f l Levy ho ld ings .Mr. Wi l l i e ' s f i r s t position as m a n -ager of a theater wn s o t Gleburue,Texas , Tben, fo r the Southern TSnter-p rl s e s he worked f l u a rel ief m n n e g e rout o f the gene ra l o f f i c e s . Ho cameto Sun A n t o n i o and fo r a t ime w asm a n a g e r of on e of the local Incuteraand then re turned to Dal las as m a n -ager o [ n p l ayhou se there .Mr. Wi l l i e ' s a m b i t i o n to be n p a r tof th e In t er s t a t e organiza t ion wnarealized, wl icn he w as employed byR o b e r t J. OUJoi inc l l , gene ra l m a n -ager o f the I n t e r s t a t e , nn d s en t toJ l ir iniiighflni, A|-c, R B raunager of theT r i n n o n t h e a t e r . He wa s t r a n s f e r r e df r om t h a t pos i t ion to the Lyri c the -ater in J l i rn i inghnra , l a rge s t plny-h o u s c in H i n t c i ty . He was b r o u g h tbnck to T C X O . S and served RS r e l i e fm.inng r r nt Fort W o r t h nnil Dalla sand I h o n W BS sent , to San A n t o n i o asmanag ing d i rec to r of I n t e r s l n t e inj ter-f iR ts in thi's ci ty . He ha s been heretwo ypnr s .Todny, ihe rnggcd newsboy of 17yenr s ngo i s one o f the mos t success-fu l nn d e f f i c i en t m a n a g e r s of the In-t e r s t a t e c i r r n i t , n .pioneer Texasa m u s e m e n t en te rp r i s e and one o f thel a rge s t o r g a n i z a t i o n s of its k i n d inA m e r i c a .

GIndys Ahhey wh o ar e two o f them o s t s k i l l f u l an d e f f i c i en t i i c Ve t K e l l -er s in Texas.Mis s Abbey hn s l i r on c n s h i r r n t th eMaje s t i c thea te r o n M a i n n v c i u i n fo r

tw ocashold w h i cno w

C ONGRATULto th

GreatM a j e s t i c TIt is truly a "buildSan Antonio shou l

MARTIN S U PPL Y421 R o o sMission 5TH E {S O U T H F I N E S T T H E A T E R SAN A N T O N I O ' S LEADIsm^ JUST

A C R O S SH O U S T O N

STREETFROMO N E

TOTHE

OTHER

THE NE W MAJESTIC Tl fE GUNTERW e Extend a Hearty W e l c o m e to Our Neighbo r the New and Greater Mterand to the Thousands W ho Wil l Visit This Magni f i cent Palace o f AtTH E G U N T E R A B A K E R H O T

8/14/2019 Majestic theatre San Antonio opening ads

6/8

PAH! EIGHT THE S A N ANTONIO LIGHT SUN DA

T E F F E C T SB I GSwi tchboard MakesI l luminatedFairyland.

Sarah Bern h a r t or thcD u n c a n w e r ef the arb of tJienter. Th e i rtheat r ical h is tory .eu pr emc nntl match-bare been totallyhy e lec t r i c l i gh t s .neit to the ac tor s thcm-ol; the most impor-in t h e en t e r t a iom pnt bT t b rWithou t proper lighting1 e f-controlled, the f i n e j Tt ime Inter s tat e -Rad io-c l rc o i lnn mpres s !re, to say the

w o r k in the bu i ld ingby the Martin WrightEQUIPMENTno t only get the bestmoney can Bu y , but theyth e f i ne s t electrics] eqi i i t -modern technicians canLigh t ing ffitecls for an actproduced correctly and in'brine about the best in e n -There m u s t b e n o hitcha stage or an audi t o r i umof Bn act.scene mu lt i - pr e- s et swi lch-the ne^" and Greater Ma-one of the lar ges t ever madeAs m a n y as 10 scene*before the acts are gir-a u d i e nce , and the turn i> fswitch Instantly can changeon e aceen to an-to Mar t in A Y r i g h tcompany, electric co ntractor.lea .R his chair,

L A R G E C O L L E C T I O N O F S T U F F E D F L E K I I T D U S T DB I R D S D I S P L A Y E D I N N E W S H O WOn e o tie Inreesl collect ions ofs lu t fed birds in Terns is to be [omulin th e new nn d Great e r Mnj r s t i c . 1 hela rges t aiid most b o u n t i f u l oE the col-lect ion is 0 white pcncock wi t h nspreading t a i l iHensur ins more thnn10 feet across and s t anding more M i n n10 (cot Irish. .There nre tt sc ore o r more o f wh i ledoves in nnturnl poses. Some ot thcb i rds bnve been wired and nrrnusedin t uc l l a m a n n e r as to pive the im -press ion ot f i l l ! f l i gh t n p j n i n s t th e b lueo f the sky . Ot h ers o f t h c wh i le 'lovesare takinc n ff in the s l n r l of f l i gh t .C O L O R ED B1HDS.Still ot l i c r s nre nerrlicd on Rabiesand eves of I h f t audi t o r i um pnnoram. i .M a n y of the birds nre colored

gor joousl r c o lo red parro t si jrcons.Th ree gordi sp lay t h e i r br i l l i nnt lines f romperc h es Severa l woodpec kers alsoh are been ] > l n c e r t in vnntnse po in t saround the theater a u d i t o r i u m .Th e mos t u n u s n n l spe c i me ns in the

collect ion nre thc four w i ld Texast u rkeys . This i s ' t h c f i rs t t ime a wi ldTrxns t u rkey h ns been s l u f f c d fo rd i spla y in n theater .I M P O R T TREES.More t r ees and bu shes h ave "be e nused in t h e dec ora t ion of Ih e Grea t e rM ajes t i c theater . A b o u t f o r t y Span-ish cypress trees i mpor te d f rom I tJ i l yare used as the ma i n ba ckgrou nd fo rI be arc h i t ec t ure in t h e audi t o r i um.About t en Sout h Ameri c an p n l m s arcused to ml vantag e in the d e cora t i vescheme. There also are orange , aza lea ,ma gnol i a nnd o leander trees, brnc enaplnnts , b looming c ac t us , grape androse ' bush es , an d m a n y Texas b luebonnets.One of the umisaL p l a n t s import edfrom Spain i s t h e bou^a inv i l lea p lan t .Severa l nove l t y f lowers made f romm c t n l and po'rcelnin wore i m p o r t e d .Ivy and rat tails Imve been w o v e nt h rough t h e en t i re sc h eme to f i l l invac ant places.c an manipu la t e t h e board fo r l l i e en -tire t ime or the actR.The most d i f f i cu l t l i gh t ing e f f e c tscan be ha nd le d w i t h speed and pre-cision, an d once the l i sh t s of n cer-tain Ret have been set it is not neces-sary for the operator to t ouc h an elec-trical connection other than n svri lch.Thc new and Great e r Ma j e s t i c ha sp o n e to greftt l engt h s t o h ave f l pe r -fect des ign and dec ora t ion fo r t h ein t e r io r o f t h e t h e a t e r audi t o r i um inthe Spanish style wh ic h t ransport sIhe audi enc e to the mys t ical land o fma ke believe. "Wi thou t the us e ofl i ph t to give the proper e f f e c t tot h e dec ora t ions , muc h o f t h e c h armand beaut y i s lost t o t h e p lay-goers .MANY C O L O R SThe t h ree p r imary colors, red,b lueand gr een, f rom whic h nil other col-ors inc luding wh i t e c an be produc ed,are incorporated in the* l i gh t i ngequ ipment of the stage and nudi t o -r i um. All of t h ese l ight s are c ou-trolled f rom t h e mul t i -p re -se t swi tch -board on the s t a^e , and colors ca nbe c h anged to give thc needed "pnncn1 '

CONGRATULATIONSto the 'Amusement Companyand

Mr. Karl Hoblitzelle, Its President, an d to. Mr. John Eberson, Architect,on ibe Open i n g o f th e Beaut i f u l

ajestic Theater^ G. REISING & COMPANY

227 West Austin Ave., Chicago, HI....Manufac tu rer s of[Artificial Flowers and Shrubs

nd f c c l i i i E to Iho act or the perfecti k i ng mot ion pic tu r e .U n u s u a l a u d e v e n f a n t a s t i c e f f e c t 'an be produced w it h l l i c Grc n t c r ilaes l i c sw i t c h board , and t h e c on t ro ling e f f e c t of the l i s u t s is small comnre d to. thc old-fashio ned and ou soete boards so o f t en eraploj'ed in moi lrn t h ea t e rs .

R E A L C A S T L EHeavy oaken r aft er s and a n t i q u eu rni tu r e and f i t ment s impart t o t h elen ' s lounge and smok ing room o f t h cew and grea t e r M ajes t i c a m c l l o w -css of age unmat c h ed by a n y t h i n g byreal castle in Spain. The .smokingoom and lounge in rea l i t y ia l i ke thcal lounge .of an eld Spanish Do nt is t h orough ly masc u l ine in d e s i gnut g r e a t car e and t h ough t h ave beenv e n " to c

8/14/2019 Majestic theatre San Antonio opening ads

7/8

Intersta te Bringsto Millionsin Theaters.f o u n d e r a nd p re i i -l u l e r s l a t e A m u s e m e n thu i l i l c r s an d o p e r a t o r s ofM a jest i c t h e a t e rsolely t l irouijh L ignn.l his u n c u n n y n b i l i t v t onelit m n . i fo r t h e riBbt j ob ,liulie p i m m c l e o micccss as

en t erp r i ses . Ue wa sold be f or e he ev er e n c a g e db u t i nof n c e n t u r y , or m o r e ,a r e p i i l n t i on fo r ke e ns t a b le j u d g m e n t am i p i on e e rv i r t u a l l y w o r l d - w i d e .. f i r s t a w th e l ic l i tw h e r e he22, 1870. HisJ jd . wl i o m i -t o S t . Lo u is n b o u t th el ie w nr b e t w e e n th e s t a t e swin m a r r i e d t o M iss Id i i( I n i i e h l c r of C ol . Ge or g eo w n e r of ' - l l i e M i ssou r il a t e r be c om e t bcR e p u b l i c , w h i c h f o r m a n yi n f l ue i i l i nl a r co st d a i l y new s-t ]io co un t ry . T l i e R e p u b l i cy e a r s a go w a s sold t o t h eGl obe D e m o c r a t a n d w a sw i t h H i n t p u bl i c a t i onU N D E R T A K I N G .f i r s t c on n e c t i onn m n s e m e n t n u c l e i - I n k i n g wa gw h e n he e n t e r e d t he depa r t -w o r k s of (he St . T.ouis K K -c o m p a n y , w h i c h s t a ged t h eW o r l d ' s f a i r .l h o rc ; i f te r , M r . H obl i l z e l l es e c r e t a r y to Isaac S. Ta yd e p a r tc l m rR e of t he p l a n n i n go p e r a t i o n an d l a t e r [ he d c mt h e w o r ld ' s f a i r . T he n he bea s s i s t a n t d i r e c t o r ow o r l d ' s f a i r an d u p onB T r . Ta y lo r , w a s

w o r k s in c h a r g e otl ie g r e a t e x p o s i t i o n .of t i le w o r l d ' s fn it a f i k , m or e d i f f i c u lr espect s t han t he bu i l d i n g oth e vn sof m a t e r i a l s an d si ippl lcd (o be , accou n t e d fo r a nsa le of whi r h n aa c c u r a t e l y , c f f i c i c n t lTEXAS.o f f i c e w i t .Ho b l i tK o l l c t n r n pt o w a r d s T e x a s nn d th e m a g iS o u t h w e s t , th ev rh i ct h e p io neer a mi I l i n sk ie x e c u t i v e w e r e de s t i ne d t

HOBL1TZELLE-BU1LDERKarl H o b l i t z e l l e , hea d o f I n t e r s t a t e A m u s e m e n t co m-pany. His d r e a m o f m a n y years co m e s t r u e i n co m pl e -tion of new Maj e s t i c .

f i n d o u t l e t f o r m aki n g t l i e w a s t ej i l n c e s b l oom a nd r i s ing lo h e l g h l at h n t o n l y c o u r a g e a n d t r u e a b i l i t yc o u l d asce n d .Up on th e c on c l u s i on ot , Vis task ofd e m ol i sh i n g I h e h u g e c xi i o nUi o n , Mr.I lo b l i t ze l l c a lmo st i m u i cd i i t t e l y de-m r t e t l f ro m - tS t . L o u i s T or a K i i r v e y oft l i u e m p i r e t l m t be c kon e d h i m t o T e x-as . The result w a s t h e or sUn l wi t i onof th e I n t e r s t i U e A m u s e m e n t com -p a n y am i ( he est a b l i sh men t o t l i isf i r s t I h r n t c r i n Da l la s in ^1005. H is5ccond ( l i c n t e r wa s op e n e d In f l r i n A n-t o n i o n n d t l i c n i n r n p l i ] su cce ss i on heb e f - n i i o pera t io ns in H o u s t o n no d VortW o r t h .In [ l i n t da y , vau d e vi l l e w n s k n o w nas "v i i r i f t y , " an d t h e r e w ere no tp r r a t b o o k ing n f i e n e i p s nn d t h ea t r i ca ln f f i l i a t i ou s B u e h RS e x i s t n ow. It wa sc i i t - l h r n n t c o r n j i e t i l i o n nn d wo e be hewh o f i r s t shou l d c r y e n o u g h -

t h r o u g h all th e v ic i ss i t udes of p i o ne e rn i f f i t n u n k n o w n n n d on u n c e r t a i nf i e l d , K a r l H obl i l z e l l e he l d c i o p e l yui s f a i l h in T P X R S an d s t r on g l y t ot h e co u ra ge o ! t h e t r ue p io neer .LARGE INTERESTS.To da y , b i s t h e a t r i c a l i n t e r e s t sf n r - f In H i ; , . Hi s I n t e r s t a t e A m u s e m o nc o m p a n y is n part o l t h e c r e n t e sl l i ed t r i ca l afEiliat ioii on ea r t lu . I tr eso u rces f r e u n l i m i t e d . U s i n f l ue n c c r ea ch es lo th e f a r t l i r r c s t c o r n e r -of Ih e R l o b r . It is I t n d i o - K e i t h - O rphr^iai-Ii iLert i tate an d th o f n c b I h nlii.s co mpa ny i s a nn r t o f t h a t g r e nc n m r l e t of o rp rnn i z a t i o i i s n t t ea t s tt h e success ivhicli he ha s ach i e ve d .M i l l i o n s of p e r s o n s e v e r y ye at h r i l l t o i b c e n t e r t a i n m e n t t h a t K n rI l t i h l i t z c l l c f i n d hi s I n t e r s t a t e A m u s em e u t c o m p a n y offer \ inc in t l\o nto f th e t h e a t e r s o w n e d nn d opei 'by ( h i s con ce r n u n d booke d i'l do zens

Elaborate Lighting Effe c tsPresent ColorfujAttraction.

T h e a q u a r i u m nn d f o u n l n m on t hee z z f l n l n e f l oor oC th e n ew n n < ] r c n t -T M a jest i c is oiio oE Ih o r es t nnd

L i l y B p ol s ot tlie H i e n l e r . S n l n sh l n sw nlo r t r i ck les o v e r b r i l l i a n t l y l i s - l i t c dO ra l w h i l e b r i g h t l i n e d f i s h swi m a n i lu rn in t h e cool g r e e n similes.Tlie b a se o f th e f o n u t m n is bu i l tn t o n p y r a m i d s h a p e w i t h u w i t te rpr i l c scu lp tu red b y Fct l e r i co O i o r j j im th e t o n h o l d i n g n l o f t a f o u n t a i n .T he w a l e r r u n s f r om tlio f o u n d i i n inbe spr i te 's h tu ids t o th e f i s h p o n d svl i ic l i are on ei t h er s ide of the n y r a -in id . Tl ie p o n d s ur c enclo sed in g l s i s s .A n o t h e r l i t t l e , n j -m p l i si l s n c j i r ( l i ebase of the cora l p .vn n yi d h o l d i nga n o t h e r f o u n t n i n i n hi s I f i i m l s . Th ew a t e r t r i ck l e s d own to tl ie Imsc ofhe f o u n t a i n f o r m i n g a plcnsiiig b a c k -g r o u n d .Ou t s i r t e o f t h e f ou n t a i n pro ucr one i t h e r s ide are tw o he ad e d s j i r n ys f r o m' h e p r i v a t e col l e c t i on of he r p . \ e ' l h ' i i e , v:lie g r a n d d u che ss o f i l on l u ^ l i i ,M o n l n g h i , T u s o n n y . T he se spruy.s ar ct t q u e s nn d are m ad e u p of t l i o i i -nd s of be n d s i l l u m i n a t e d w i t h var i -co l or e d l i m i t s .Th e e n t V i ' u n t a i n ha s b e e n b a n t e dwi t h l i ^ ' l i t i n.li-c e l i i bor n t c t lmn :iuy, !c l i g h t i n g e ve r i n ve n t e d . Al l t hecolors of th e s p e c t r u m nr c used in piv-ng - th e c o r r e c t e f fe c t L o the cornls,nn d th e s c u l p t o r e d f i g u r e s an d llicn t i q n e s .

of c i t i e s whe r e t h e I n t e r s t a t e J O B S\ot o p e r a t e i d i i yhou n cs . He f e p l s t hn tif he L as l i g h t e n e d t he bu r d e n s o fon l y n f e w t h o u s a n d s of t h n t vas t,m u l t i t u d e he ha s no t l abor e d i n v f l i n .DREAMS C O M E TRUE.K a r l no u l i t& el le i s n d r e a m e r . Hu the is a d r e a m e r wh o m a k e s bi si l l -earns < r o m e t r u e . A nd o ne o f I l l ' sd e t a i n s of n i u n j ' yn n r . s s t an d i n g - wh ' f ho n l y 110w has conic t r u n is the coin-p le t io n o f t h e new nn d Grea t er 3 Ia -jc s l ic t h e n t c r i n Ho usto n , s l r c c t . nea rHt. M a r y ' s , In San A n t o n i o , T e x as ,m a g i c e m p i r e t> C th e R o i t l h w c s f w l i i c bhe, ns a m aj or o | > e r n t o r i n t he r e a l D iof t h ea t r i ca l s , w ns a m o np th e f i r s t top io neer .1 . Fo r t h e G r e a t e r , M a j e s t i c isth e Kecoi id l a r g e s t t h e a t e r in theU ni t ed S ta te s n n d t h e mo a t b p n u t i f i j lin ni l Am e r i ca , i f n o t - i n al f th ew o r l d . C e r t a i n l y , t h e m is u a n e f i ne r .Mr. I lo b l i t ze l l e m a r r i e d Miss Es-the r T homas , w h o w u s k n o w n on thns l i i R C as M i s s Esther Wnlk er . He r e-sides in D a l l n s , h e a d q u a r t e r s of t heI n t e r s t a t e A m u s e m e n t c o m p a n y ,w h i c h is a Texas o w n e d co ner . r n , oj ior u t d d b y Texna m e n , wh o I i v6 iT e xas .

WestinghouseElevatorsse t the

high standard ofsupreme service

The Majestic TheaterCharacteristic of the quality o f equipmentthroughout t h i s m ag n i f i c e n t n e w bu i l d i n g ,Westinghouse Electric Elevators are thef ines t eleva to rs p r o d u c e d c a p a b l e o f i de a lsmooth operat ion and accurate l a n d i n g .

Westinghouse ElectricElevator . . Company

MECCA Of AMUSEMESa n Antonio Has always been a city of beautyromancea mecca of business-tired America sin g diversion. With th e opening of the new MajTheater Sa n Antonio takes her place with th e l acities whose theaters ar e marve lous structuresbe au ty .Rivaling the most beautiful palaces of amusemthe ne w Majestic s tands a glowing tribute to thtistic sense of its creators. San Antonians may pwi th just pride to this great hall of joy, kno;that fe w equal an d none surpass it in beautymoderni ty . .Electricity and gas play a major role in exemping the beauty an d moderni ty of the new MajeNo pains have been spared to give this magniftheater th e most wonde r fu l electric lighting abthat artistic minds could create. With an ample ,ply of electricity and a l l the f t iodern e qu ipnecessary to handle it to best advantage, the Majestic is destined to become a shining exampthe beauty electrici ty is br ing ing to the Amertheater. Gas was chosen without hesitation foheat ing purposes. T he cleanliness, economy andficiency of this up-to-date fuel make s it the nachoice for mo d em heating.

This Company is proud to serve sobeautiful and modern a theatre asthe new Majestic.

SaPub l i cS 10!> Compan

8/14/2019 Majestic theatre San Antonio opening ads

8/8

PART EI G H T T H E S A N A N T O N I O UGHTi Wishes7b Our Namesake' '* the ''largest" but the "smartest" Gownand Hat Shop in San Antonio compli-

molts the Majes t ic Theater on th eopening of their truly magnifi-

cent new Majestic TheaterBuilding, an achievement

of which all SanAntonio should

bt proud.

M A J E S T I C& HAT SHOP"Aof the Largest But the Smartest"

M R S . S A I i A I I S T A H K E , O W N E R7 Main Street Cr. 983 m

A N D O S E L I G H T I N T M S F O R R E S U L T S

F I R S T S H O IT OFund to Be Spent on the

Junior League's ChildHospi ta l .Kvc i y do l lar of Hie rec t - ip l s f romth e o p e n i n g a n d d e d i c a t i o n p e r f o r m -a n c e a m i c e r e m o n i e s o f t h e n e w n n df i r p a t e r M a j e s t i c t h r n t e r . th e n i g h t o fF r U l n y , , l u n r 14, w i l l be d o n a t e d byth e I n t e r s t a t e A m u s e m e n t c o m p a n yi i i i r l K: \ r l l l o l i l i t rp l l c , p re s iden t o[ t l i n tcon cern , t o H ie c a u s e of cha r i t y . Not. o n e p e n n y t h a t cr im es in t o th e co f f e r sof th e p l r iy l iou s e on I h n t occas ion w i l l

be d e d u c t e d fo r e x p e n s e s , no r i i s ^ d/o r . - j n y o t h e r p u r p o s e . A l l w il l go t oc h a r i l y .T h r o u g h Ih c m e d i u m of I his n or-r n r i n a n r p i t i s hop ed t lm t n ot l e sst h a n .520,000 will be rea l ized fo r ( l i e 1I ' p n r f i t nf th e c h i l d r e n *1 ho. sp i l n l f u n t lof th e J u n i o r l e a g u e . Ticke t s nr e l > e -In i j sold n t p r e m i u m price's of $1(1 nml?5 n i i r t a rc be in ^ sold by I t M i e u e m e m -l ip r s n n d n t n s i i rvin l bo x o f f i c e nt Ih crid M a j e s t i c - . M e m b e r s of th e I r - a s u enr p c o n d u c t i n g n n i n t e n s i v e c a n

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forBetter Offices* / jtimes have c h a n g e d m a n yAntdnians r e m e m b e r t h e o l dof years a g o a n d a r et r e m e n d o u s a d v a n c e -i n t h e f i e l d of a m u s e -I n t h e G R E A T E RC THEATER.

ilike proportion, there has b e e nadvancement in the p r o p e rf o r b u s i n e s s o f f i ce sasin m a n y recent STOWERS

T o d a y , in k e e p i n g with a higher an df i n e r b u s i n e s s creed, s t a b i l i t y an dp r o g r e s s ar e r e f l e c t e d i n t h e we l l -g r o o m e d a p p e a r a n c e of c o r r e c t l y ap -p o i n t e d o f f ice s in w h i c h f i n eS T O W E R S f u r n i t u r e l e n d s it s n o t e ofq u i e t d i g n i t y an d g o c d taste.O u r o r g a n i z a t i o n i n c l u d e s m e n s k i l l e din d e s i g n i n g an d e x e c u t i n g f i n e of -f ices . T h e s e m e n a r e a t your s e rv i ce w i t h o u t c o st o r o b l i g a t i o n . A t e l e -p h o n e ca l l w i l l b r i n g them.

C O M P L E T E O F F I C E O U T F I T T E R STenth Floor C r o c k e t t 2800

An AppreciationW e a r e g r a t i f i e d to have b e e n g i v e n th e o p p o r t u n i t y

: to e x p r e s s , t h r o u g h o u r best e f fo r t s i n t he i n t e r i o rdecorating o f t h e N e w a n d G r e a t e r . M a j e s t i cTheater, o u r h i g h regard f o r M r . K a r l H o b l i t z e l l eo f t h e In te r . sLa te A m u s e m e n t C o m p a n y . W e h a v es t r i v e n t o m a k e o u r part in c r e a t i o n of t h i s n e wa m u s e m e n t p a l a c e w o r t h y of t h a t regard.S o m e o f t h e other s h o w H o u s e s w h i c h w e h a v e h adt h e p r i v i l e g e o f d e c o r a t i n g a n d f u r n i s h i n g , a m o n gth e f i n e s t i n A m e r i c a , f o l l o w :

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ChicagoI ' uh l i x P a r a d i s eA'.'ill onC ap i t o lH o u s t o n

P u b l i x M e t r o p o l i t a nTampaThe F lo r i daOmal iaHiiieraU r o o h l j nU n i v e r s a lMcKee spor tJ. P. H a r r i sM e m o r i a l T h e a t e r

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CHICAGO NEW YORKI 212 E. S U P E R I O R ST. R O D I N S T U D I O IttMG.

th e e n t i r e city nm l n i n n y f i r m s n n t luUridu i i l s fire b u y i n g t i c k e t s f romicin in ba ldiug of f rom f i v e to 4Un d 75. RA I SE SaO.QOO;I f n m i n i m u m of ?20,(H10 is r n j s c di r o u g h t h i s i i c i - ro rmnnce by H ie s a l e: s ca t s t h r o u g h th e .h n i i o r I c n g u en d . n t t h e ol d JI ;ijc.st ic bo x o f f i c e ,le c h i l d r e n ' s h o s p i t u l fo r w h i c h a s u p m e m b e r s a n d n l b c r s have bocn: r ivi i i j ; for y curs , w i l l lie a rc . i j i t y .' he hos i i i t a l wi l l be i ion- s cT tc r in i i .'l ipro w i l l he n c c o n i i n n d a t E o n s foi' b o t hay n n i l r l i n r i t y p n t i c n l s .PLAN CKLKIJKATION S,If t l i n r e s p o n s e o f t h e p e n e r n l pub -c in l i i fl p u r c h r i K C o[ t icke t s for t h i su r n o F < ? is P i i f r i c i e i i L to b r i n ^ n o n-n c i l y h o u s e n t t h e o p e n i n g p e r f o r m -

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nnL Jca i i c e v e r y year on i t i c m g i i t uiJ u n e 14 w i t h n g r e a t b e n e f i t , p e r f o r m -a n c e Tor t h e m a i n t e n a n c e , i m p r o v e -m e n t ami ope r a t i on o f t h e h o s p i t a l .So far (is k n o ' j n h e r e , t h i s w i l l h eth e ' f i r s t l i m e in t h e h i s t o r y ~o f th et h e a t r i c a l w orld t h * r th e e n t i r e r e -c e i p t s of an o p e n i n g u ni t d e d i c a t i o np e r f o r m a n c e h a v e b n c u < l > f t ; i t c d toc h a r i t y . Th e a c t i o n of Mr . I l a h l i t z e K ci n do i ng t h i s is in l i no w i t h h i s d e -t e r m i n a t i o n n i u l d e s i r e t o m a k e t h en e \ v n u d G r e a t e r M a j e s t i c an i n s t i t u -t i o n of civic p r i d e , an d u s e f u l n e s s that

s h n l l se r ve San Aii t on lo an d its iKc tUin every w ay p os s ib l e an d fn r bey on dt l i c m e r e o p e r a t i o n of a jilaco ofa m u s e m e n t foi 1 p r i v a t e p r o f i t ,OTJIRK INSTITUTIONS.Th e p o p u l a t i o n of Sa n A n t o n i o an dits c h a r i l y p r o b l e m s l in s no t been over -looked in " t h e c h n r i t y d o n a t i o n f romr e c e i p t s of th e 6 p e n i n g nn d d e d i c a t i o np e r f o r m a n c e n n t l c e r e m o n i e s . E n t i r er e c e i p t s f r o m t h e co lo r e d se c t i on ofth e b r ine n u d i l o r i u m o f . th e ne w ' n n d( j r e n t e r . M a j e s t i c w i l l be g iven t o t l i ne gr o C a m p Fire G i r l s an d th e A xmnAn s I in O r p h a n s ' h o m e .Th e o p e n i n g n n d ' d c d i c n U o n pe r -f o r m a n c e p r o g r a m ' of th e ne w nn dG r e a t e r M a j e s t i c w i l l be u p r e s e n t a -t i on th o like of w h i c h , n e v e r b e f o r eh n s b e e n o f f e r e d on t h e s t age o f a

t h e a t e r . I n t h i s s ec t ion b t t h e w orld ,frothing' .ever p r e s e n t e d ' i t i . ' M i c s h o w.p a l aces of . U r o u i h v n y on (such n i l oc-cas ion v J l l surpass , t h E a p r o g r a m .FOLI/IIfiJS FJ iATUBBI ) . .Th e screen f e a t u r e w il l be th e l ov-n bl c nnd lav i sh "Fox M o v i e t o n e Pol-lies of 1920 ." - I t is. mi u l l - t n lk in g ; Ands in g in g m us ica l c o m e d y p r o d u c t i o n , in-com p arabl e i n i t s "c h i mu and appe albot h tone n u t l t o c ar am i c a r r y i n g urom an ce r ich in iU i n t e r e s t nnd ' re -ple t e w I L I i t h r i l l s . C ri t ics an d o t b c rn u t h o r i l i e a - w h o h a v e V i e w e d it, h a v ep r o n o n u w d i t to be w i t h o u t ' q u e s t i o non e of Hi e f i n e s t t h i n g s e v e r d o n e fo rIh e H i l v c r s l i c e t . M u c h o f th e o f f c r j j i Ri. s in t e c ) ) n i - co l o r nm l I h e br i l l ian cean d b e a u t y of th e e f f e c t s cha l l en g ed e s c r i p t i o n .

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