mairi henderson, project manager, scottish enterprise
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Mairi Henderson, Project Manager, Scottish Enterprise Regional Workshop: Selkirk, Scottish Borders Date: Tuesday 6 th May 2014. Regional Seminar Agenda. Welcome Superfast Broadband Rollout – Scottish Government Business Gateway – What we do? Introduction to CREATE – Scottish Enterprise - PowerPoint PPT PresentationTRANSCRIPT
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Mairi Henderson, Project Manager, Scottish EnterpriseRegional Workshop: Selkirk, Scottish BordersDate: Tuesday 6th May 2014
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Regional Seminar Agenda• Welcome• Superfast Broadband Rollout – Scottish Government• Business Gateway – What we do?• Introduction to CREATE – Scottish Enterprise• Networking Session
• Meet the CREATE Advisor• Mak-Lab
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What is CREATE?• Developing approaches to encourage the take up
& optimal use of Broadband & ICT by SMEs in rural areas
• Working in partnership with organisations across different regions in North West Europe to share skills & ideas and to test approaches in different environments
• SMEs will benefit from intensive support and business advice on how to exploit ICT
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• The funding will provide support for • SMEs to receive 1-1 advice• Materials to be developed that encourage ICT & broadband take-up • Help SMEs to collaborate with other small rural businesses from across
North West Europe.
• The project is funded from the INTERREG IVB Programme which targets EU funding to encourage regional collaboration to develop new approaches to common problems
€2.6m EU Funded project (€1.3m of which is ERDF)
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Story so far ..• September 2013 - Launched project with Conference in
Hereford • December 2013 - Appointed Leadership Panel of industry
experts• January 2014 - Transnational Seminar in Dumfries,
Scotland• February 2014 - Recruitment process for CREATE
Advisors• March / April / May 2014 – Regional Workshops being
delivered across all Partner regions
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Aims to overcome• Structural Deficits of the Rural Economy
– Isolation from markets & skills– Lack of infrastructure– Lack of scale– Poor clustering opportunities– Lack of ICT expertise– Reliance on traditional sectors
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www.scottish-enterprise.comwww.scottish-enterprise.com
Collection exerciseHSB Rollout/Demand stimulation• Specific marketing campaigns
attached to a rollout in an area to get uptake from businesses
• Bespoke seminars presenting specific advantages to the different target groups
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Role of NGA Broadband • Digitally Mature SMEs grow at least 2 times faster• At the height of the recession digitally mature SMEs were 29% more
likely to grow than those with only basic use of IT
• More sophisticated IT – improves labour productivity - 10% in services; 5% in manufacturing– drives 20% of all productivity growth across sectors
• The annual total turnover of U.K. SMEs could be boosted by £18.8bn if all of these firms sold and marketed online
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Persisting Issues• High awareness of speed issue • Low awareness of potential • Poor exploitation will continue• Without action, economic effects will not be
realised • Latent economic potential must be unlocked
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Snapshot of Pan Partner Survey
Don’t use any form of Social Media
Employees don’t have remote access to company email
Haven't received foreign orders for goods/services
Employees don't have business portable devices
Websites don’t host product catalogues or price lists
Haven't received orders for goods/services via a website
Don’t use video conferencing including Skype
Don’t access tender docs from eProcurement systems
Don’t use automated e-invoices
Don’t use an ERP package
Don’t offer order tracking on-line
Don’t allow online customers to customise products
0 20 40 60 80 100 120
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Why do this transnationally?• Technical capacity & skills • Gain scale • Technical & economic specialisms • Test approaches • Demonstrate how rural SMEs can benefit from
the global economy
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Leadership Panel• Recruit a Leadership Panel
comprised of business & ICT experts from each partner region to the transfer of knowledge & skills across the partner regions
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www.scottish-enterprise.comwww.scottish-enterprise.com
Collection exercise
• 1:1 CREATE Advisor support (expert advice)
• Business Directory• Business Review, identifying Action Plan
specific to your SME• E-Guides – Best Practice guides• Digi-Labs - access to lab which
showcases new IT Technologies • Clusters - Access to online knowledge
platforms
What will CREATE offer SMEs?
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Business Review Diagnostic• Develop dynamic & tailored tool for delivery to a range of
SMEs with different levels of digital maturity• The tool will focus on ways that new technologies can be
incorporated into the business processes of rural SMEs to – encourage resilience, – increase efficiency, & – boost competitiveness.
• Delivered on the ground by local advisors until June 2015
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Develop physical & virtual Digi-Labs as demonstrators and to facilitate transnational communication & collaboration
Digi-Labs
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E-GUIDES
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Virtual ClustersVirtual clustering of rural SMEs across NWE
To overcome barriers to market caused by remoteness & the lack of critical mass
The Cloud Clusters will provide SMEs with
• Significant exposure to other regions and countries • Opportunity to gain scale • Friendly environment to foster open innovation• New suppliers• New partners • Transfer of new processes that can cut costs & increase sales
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youtube.com/user/createNWE
flickr.com/photos/createNWE
www.create-nwe.eufacebook.com/createNWE
twitter.com/createNWE
linkedin.com/groups/
Search LinkedIn for:CREATE – Connecting Rural Enterprise for a Transnational Economy
Keeping in Touch with #createNWE
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Book Time with CREATE AdviserContact Dan Annison, Scottish [email protected]: 01387 245204
Mairi Henderson, Scottish [email protected]: 01387 245223