American Diabetes Month – November 2016Social Media Content for Supporting Organizations and Celebrities

American Diabetes Association National Social Media Channels (for tagging—denoted in red below)Facebook: https://www.facebook.com/AmericanDiabetesAssociationTwitter: https://twitter.com/AmDiabetesAssnInstagram: https://instagram.com/amdiabetesassn

Campaign Hashtags: #ThisIsDiabetes (primary), #DiabetesMonth (secondary)

Campaign URL: http://diabetes.org/adm (http://www.diabetes.org/in-my-community/american-diabetes-month.html)

ArtworkDo not copy/paste these images from the Word document. Please see the campaign website for a collection of social media artwork for the American Diabetes Month campaign. Social media cover images and post/share images are available in various designs and sizes.

Ways to show your support:

1. Post your personal story, photo or video—or the stories of your leadership, staff and customers—to social media using #ThisIsDiabetes.

2. Download the official printable sign, fill in the blank and use it in your posts (available on our campaign website).

3. Add the Association’s new Facebook profile picture frame for November (available on the Association’s national brand page).

Prompts:

There are countless ways to share your #ThisIsDiabetes story. Here are some thought-starters:

What do you want the world to know about life with diabetes? What would others be surprised to learn about diabetes? What are some of the ways that diabetes affects your life that others may not see? How has diabetes impacted you, your loved ones and/or your community? What cool things have you accomplished while having diabetes (e.g., travel, run a race, succeed in your

career, have a healthy pregnancy, etc.)?

General Messages:

Add campaign URL and/or an image to all posts. Substitute “we” for “I” as needed, etc.

TWITTER:

Millions of Americans live w/ diabetes—and this month, I’m helping share their stories. #ThisIsDiabetes @AmDiabetesAssn

DYK? One in 11 Americans has diabetes. Join me in supporting them & @AmDiabetesAssn this #DiabetesMonth. #ThisIsDiabetes

Every 23 secs, an American is diagnosed w/ diabetes. Help me support @AmDiabetesAssn all November! #ThisIsDiabetes #DiabetesMonth

This is [fill in the blank or include official signage]. #ThisIsDiabetes. Share your story this November for American Diabetes Month.

FACEBOOK / INSTAGRAM / LINKEDIN:

When posting on Instagram, insert link in bio (rather than caption).

Every 23 seconds, an American is diagnosed with diabetes. Join me in increasing the sense of urgency around this disease by supporting the American Diabetes Association throughout #DiabetesMonth. #ThisIsDiabetes

Are you or someone you know affected by diabetes? Join me and the American Diabetes Association in showing the realities, challenges and triumphs of this disease. Share your story. Use #ThisIsDiabetes for #DiabetesMonth.

Help spread the word: Every 23 seconds, an American is diagnosed with diabetes. This November, join me and the American Diabetes Association in raising awareness of this disease and sharing real-life stories. #ThisIsDiabetes #DiabetesMonth

This is [fill in the blank or include official signage]. #ThisIsDiabetes. I shared my story with the American Diabetes Association for November, which is American Diabetes Month—will you share yours?