Main InfluencesTina Hartnell

See track think train…This advert has influenced my work because of the use of a life like situation which starts off by being positive and happy and then ends in a danger being implied. This advert also uses both male and female adult and children actors therefore suggesting that the intended audience is anyone and that anyone can be affected by this danger. I also like the use of the logo at the end of the advert which I will use in my advert because it show the legitimacy of the advert and campaign. I also think that the way the camera goes round each of the characters introduces them and makes the audience feel more empathy for them.

Girls night out…This advert will influence my advert for many different reasons. Firstly the use of dark negative lighting as this creates more tension within the scene. I would also like to use a female teenage actress as my main character as this shows the naivety of this age group and gender. I would also like to show the girl getting ready for a night out however I would not have the destruction of the outfit as I feel this would be better placed further on in the advert. I generally like how seeing the girl in her underwear suggests her naivety and powerlessness with regards to the situation. This advert also uses images such as the sick which would make people look away and be disgusted because it would make them question there own actions.

Live with it…I would like to take influence from this adverts graphic imagery as I feel this would hit the intended audience hard and shock them into realization of the dangers regarding binge drinking. This advert also seems to have a negative feel to it throughout the advert so this is something I would like to achieve for my advert.I also like the way that this advert takes everyday situations such as cleaning your teeth or being at work which everyone can relate to. The camera shots are another thing I would like to take influence from as I like how they show the whole scene from interesting views as shown in the screen shot so even if a person sees only part of the advert they are likely to recognize or guess what its about.