mahindra xuv my part_chinmay
TRANSCRIPT
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Competition Analysis
Mahindra XUV 500
vs
Skoda Yeti
vsTATA Safari Dicor II
vs
Force One
vs
Toyota Fortuner
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The Players!
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Product Attributes
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Suv Car Mahindra XUV 500 Skoda Yeti TATA Safari Force One Toyota Fortuner
Variant W8 2D (Diesel) Active 4x2 Diesel Prestige 4x2 Diesl 4x2 Diesel 4x2 Diesel
Price 13.18L 13.90L 8.15L 11.18L 20.79
Overview
Fuel Type Diesel Diesel Diesel Diesel Diesel
Mileage -City (Kmpl) 12 14.3 10.45 14 9.25
Mileage-Highway (Kmpl) 15.1 17.7 13.93 17 12.55
Fuel tank capacity 70 60 65 65 80
Seating Capacity 7 5 7 7 7
Transmission Type Manual Manual Manual Manual Manual
Engine Description
mHawk140, Direct injection
diesel engine5th generationVariable Geometry
Turbocharger (VGT 2.0-litre, 1968cc, 138bhp,
320Nm, Turbocharged
Diesel Engine 2.2-litre 138.1bhp 16V
DOHC VTT DICOR Engine 2.2 CRDI Engine 3.0-litre 169bhp 16Valve In-Line Engine
Engine Displacement 2179 1968 2179 2200 2982 Maximum Power 140bhp@3750rpm 138bhp@4200rpm 138.1bhp@4000rpm 139bhp@3800rpm 169bhp@3600rpm Maximum Torque 330Nm@1600-2800rpm 320Nm@1750-2500rpm 320Nm@1700-2700rpm 321Nm@160rpm 343Nm@1400-3400rpm Standard Features
Air Conditioner Yes Yes Yes Yes Yes CD Player Yes Yes No Yes Yes
Anti Lock braking System Yes Yes No No Yes Power Steering Yes Yes Yes Yes Yes Power Window Yes Yes Yes Yes Yes Leather Seats Yes No No Yes Yes
Central Locking Yes Yes Yes Yes Yes
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Promotion
• TATA Safari Dicor – TVC ‘Reclaim your Life’
campaign
• Skoda Yeti – ‘Skoda Right of Way expedition’
(Consumer expedition program)
• Toyota Fortuner – ‘Art of Power’ (Commercial)
•
Force One – ‘ Be the Force’ (AmitabhBachhan), 360 degree promotion
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Distribution
• Official Dealership
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Product OfferingMahindra XUV 500
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Product SpecificationsEngine
mHawk 140, Direct injection diesel engine, 5thgeneration
Variable Geometry Turbocharger
Cubic Capacity 2179 ccMax Gross Power 140 Bhp (103kW) @ 3750 rpm
Max Gross Torque 330 Nm @1600-2800 rpm
Gear Box 6 speed synchromesh manual
Ground Clearance 200 mm
Tyres P235/65 R17, Radial Tubeless
Suspension Independent SuspensionFront McPherson type with anti-roll bar
Rear Multilink type with anti-roll bar
Brakes All Disc brakes
Front Disc & Caliper type
Rear Disc & Caliper type
Fuel Tank Capacity 70 litres
Turning Circle Radius 5.6 m
Gross Vehicle Weight 2450 kg
Vehicle Dimensions
Wheelbase, mm 2700
Overall width, mm 1890
Overall length, mm 4585
Overall height, mm 1785
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Pricing
• W6 2WD (Diesel) – Rs.11,68,701*
• W8 2WD (Diesel) – Rs.13,18,901*
• W8 4WD (Diesel) – Rs.14,25,901*
*Ex-Showroom price
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Distribution
• Official Dealership
• Online Booking/Test Drive
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SWOT Analysis
Strengths
• A well-engineered, contemporary SUV at a value-for-money price
• Acres of space on the 1st & 2nd seat rows
• Competent engine delivers fantastic urban driveability, aswell as fast highway performance
• Mature ride quality & balanced handling. Body roll isminimal too
• Loaded to the gills with technology, equipment & gizmos
• Safety kit includes 6 airbags, ESP with rollover mitigation,ABS + EBD and all-wheel disc brakes
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Weakness
• Absolutely no luggage capacity with all the seats inplace
• Cramped 3rd row of seats is best suited to children
only. Maximum of 5 adults onboard• Overdone front-end design is a hit or miss. Should have
been toned down
• Apprehensions over niggles with a complex Mahindra
SUV. Especially the electronics• Mahindra's un-premium after-sales service experience
• Automatic transmission missing from the options list.
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Opportunities
• India has strong appetite for SUVs
•
SUV Market in India grew by 16%• Constitutes around 14% of total passenger
vehicle market