MahindraTechnology Mahotsav

Category : Using never before used media – Innovative way of Communication

• Increase Awareness about MAT’s IT Applications

• Build Unique IT-Enabled Communication Medium

Arjun MAT – Technologically Most Advanced

Multi-Application Tractor

ProductObjective

Tractor Owners

Tractor Drivers

Dealers

Sales men &Technicians

Tractor OwnersTractor DriversTechniciansDealers

Diverse TG

Build Common Platform for both Internal & External Customers

Challenge – Addressing Diverse TG

Strategy – Innovative IT Based Hybrid Media

Self-Explanatory ApplicationDriving User

Inquisitiveness

Never Used live platform – “Digital Interactive Touch Screen Interface”Fusion of Multiple Unique IT Mediums

A M&M Farm Prosperity

Website

Mobile Media

TG ContactProgram Using Mobile Media

Approach

Enter the “Space” of Technology

Representing Farm Technology through MAT

An IT Ambience Providing Digital Access to each Individual

Approach

Trainer Explaining the

InterfaceTG Using the Interface TG Using the Interface

ApproachLive Technology Demonstrations

& Test Drives

Hybrid MediaOutcome• TG’s Acceptance for

First Technology Tractor

• Increased Market share of the Brand