mahindra khiladi no. 1 integrated initiative using atl/btl
TRANSCRIPT
MahindraKhiladi No. 1
Integrated Initiative using ATL/BTL
Objective
Backing the Heroes of India by Shaping Future Olympic Players
StrategyBring Together the 3 Three Key Stakeholders
M&M Tractors
Youth
Agriculture
Rural Sports– A Networking of
Youth & SportsFor Long Term Seeping
of Agriculture
ApproachAn Initiative to Call out
the Sportsperson in Rural Youth
• Evoking the Sports spirit (Passion)
• Showing the Progressive Path (Passion & Living)
Exposing the Young generation to the global peripheral
From Villages to Olympics
Mahindra Khiladi No.1
2010
2011
2012
Village level
District level
State level
Integration of ATL & BTL Mediums
Building the Grandeur of the Initiative
for Amplified Impact
Print MediaAssociation with Sports Association - Nehru Yuva Kendra Sangathan
Association with Local Youth Bodies -
Swatantra Yuva Mandal
District Level Authorities RepresentationPre-Publicity
Mobile Miking
One on One InvitationVisibility Drives
Registration Counters
OOH Media
ResultEmpowered
YouthRural Sports Development
M&M’s Bond with
the TG