mah medieteknik
TRANSCRIPT
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När alla pratar, vem ska lyssna? - om Aftonbladet och Facebook
(och kanske någon mer...)
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M I T T U P P D R A G
(tjäna pengar i morgon också)
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I N T E S Å H Ä R
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attityden
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M I N D S E T
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M I N D S E T
Rekordsiffror: Nu har aftonbladet.se passerat 5 miljoner unika webbläsare på en vecka. Mer på http://m.aftonbladet.se
Aftonbladet: Flash
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M I N D S E T
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M I N D S E T
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M I N D S E T
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M I N D S E T
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V E R KL IG H E T E N
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nuläget
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N U L Ä G E T
79% har bredband hemma
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N U L Ä G E T
(100mb/s 2020)
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N U L Ä G E T
99% av 16-30 åringarna
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N U L Ä G E T
63% har shoppat på nätet
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N U L Ä G E T
4 år
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N U L Ä G E T
Google?
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N U L Ä G E T
3 miljoner på facebook
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the big picture
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O N E M A C H I N E
”Predicting the next 5,000 days of the web”
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M A KE M E N T A L N OT E
Se ALLA filmer på ted.com
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O N E M A C H I N E
internet
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O N E M A C H I N E
1 HB (Human brain)• 1,5 miljarder PC• 3 miljarder mobiler• 30 miljoner servrar• 60 biljarder länkar
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O N E M A C H I N E
6 miljarder ”one machine”
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A L LTS Å !
Det enda vi egentligen kan vara riktigt säkra på när det gäller framtiden är att vi kommer att ha
fel!
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H I STO RI E N
” I’m old enough to know a lot of things from life experience.
I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.
And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
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M A KE M E N T A L N OT E
Clay Shirky : ”Here comes everybody”
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M E N O K , F R A M T I D E N
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på g
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4 ( + 2 ) ” S Ä KR A ” P U N KT E R
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F Ö R Ä N D RI N G
Darwins lag om ”anpassningsbarhet”
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F Ö R Ä N D RI N G
It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange
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F Ö R Ä N D RI N G / KO L L
300 tjänster / dag
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KO L L
Google: ”all världens information”Facebook: ”all världens kontakter”
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KO L L
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M A KE M E N T A L N OT E
• mindpark.se• internetstatistik.se• jardenberg.se
Håll koll på...
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E N RI KT N I N G
Fyra punkter• Du är din identitet• Du är ditt nätverk• Du är internet• Du bryr dig inte. Typ
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1 . D U Ä R DI N I D E N T I T E T
Eller?
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1 . D U Ä R DI N I D E N T I T E T
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1 . D U Ä R DI N I D E N T I T E T
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1 . D U Ä R DI N I D E N T I T E T
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2 . D U Ä R DI T T N ÄT V E R K
Bloggosfären
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2 . D U Ä R DI T T N ÄT V E R K
... består av människor
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2 . D U Ä R DI T T N ÄT V E R K
och det är inget konstigt i det...
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2 . D U Ä R DI T T N ÄT V E R K
men det är inte ETT nätverk...
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2 . D U Ä R DI T T N ÄT V E R K
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3 . D U Ä R I N T E R N E T
Sharing is caring
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3 . D U Ä R I N T E R N E T
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3 . D U Ä R I N T E R N E T
Transparens vs. integritet
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3 . D U Ä R I N T E R N E T
Ur Resumé 14/4 2009
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3 . D U Ä R I N T E R N E T
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3 . D U Ä R I N T E R N E T
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3 . D U Ä R I N T E R N E T
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4 . D U B R Y R DIG I N T E
Inte längre en nördfråga
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4 . D U B R Y R DIG I N T E
Inte bara en ny lösning på ett gammalt problem
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4 . D U B R Y R DIG I N T E
”One machine”
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4 . D U B R Y R DIG I N T E
Alltid närvarande
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4 . D U B R Y R DIG I N T E
Ett nytt sätt att se på kompetens
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4 . D U B R Y R DIG I N T E
Konvergens
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4 . D U B R Y R DIG I N T E
Men det är ett paradigmskifte
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4 . D U B R Y R DIG I N T E
och ”vi” bryr oss inte...
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4 . D U B R Y R DIG I N T E
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4 . D U B R Y R DIG I N T E
Lika naturligt som el och rinnande vatten
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S A M M A N F A T T N I N G
4 flummiga + 2 konkreta• Du är din identitet• Du är ditt nätverk• Du är internet• Du bryr dig inte, typ• Förändring (anpassningsbarhet)• Koll (Google och Facebook)
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E N KO N S E K V E N S
http://bisonblog.blogs.com/blog/2010/01/bison-trackback-2009-joakim-jardenberg.html
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konsekevensen
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M E DI E R N A
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M E DI E R N A
don’t take it from mePhilip Meyer:
”The last reader recycles the last printed paper in 2040”
”– April 2040, to be exact”
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M E DI E R N A
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M E DI E R N A
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vems är felet
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T H I S G U Y ?
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T H I S G U Y ?
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men vad är problemet
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A N N O N S P E N G A R N A
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A N N O N S P E N G A R N A
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A N N O N S P E N G A R N A
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P U B L I KE N
50%
55%
60%
65%
70%
75%
80%
1990
1992
1994
1996
1998
2000
2002
2004
2006
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P U B L I KE N
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STO R L E KE N
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STO R L E KE N
30
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STO R L E KE N
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STO R L E KE N
”an industry too big to bend is bound to break”
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lösningen
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L Ö S N I N G E N ?
http://mindpark.se/facitsjukan-och-mediebranschen/
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L Ö S N I N G E N ?
”Ni jobbar ju på papper vilket måste vara svårt i dessa tider, men ni gör det ju bra. Att vara bra på print måste ju vara ungefär som att
vara en riktigt bra sadelmakare. Man är bra på att göra sadlar men det är jävligt jobbigt att
alla börjar åka bil”
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L Ö S N I N G E N ?
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L Ö S N I N G E N ?
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L Ö S N I N G E N ?
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L Ö S N I N G E N ?
”Det kommer ordna sig, det gör det alltidJo, det löser sig, så brukar allt bli
det kommer fixa sig till slutdet är inget tvivel om, fast nu känns skiten sur
och flera mil ifrån, det ordnar sig... ”
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F I N A L
När alla pratar, vem ska lyssna? - om Aftonbladet och Facebook
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F I N A L
It's Not Information Overload. It's Filter Failure!
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F I N A L
Bästa bilden får inte den som har flest helikoptrar
- utan den som ligger överst i mobiltelefonernas adressbok
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F I N A L
Morgondagens vinnare är inte den som har flest lyssnare
- utan den som är bäst på lyssna...
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T A C K
http://mindpark.sehttp://jardenberg.se
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