magtek style guide · 2019. 8. 19. · century gothic, franklin gothic regular and franklin gothic...

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© Copyright 2019 PN D99800091 rev 30 8/19

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MagTek Style GuideUsage and Branding Overview

November 2019

D99800091-30

MagTek® Inc., 1710 Apollo Court, Seal Beach, CA 90740 | p 562-546-6400 | f 562-546-6301 | 800-788-6835 | www.magtek.com

www.magtek.com


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Revision and reason for change

Rev Date Reason for update1.01 11/09 Part number created, new brand identity

1.02 12/09 Added part numbers to stationary

1.03 1/10 corrected BC & env sizes

1.04 4/10 updated media and marketing contact details

1.05 8/10 changedPCIPED2.0certified to PCI PED 2.x compliant

1.06 4/11 updated About MagTek updated brochure image on page 12 updated MagTek PPT template

1.07 9/11 added QR Code1.10 7/12 Updated Media section Updated SCRA image with iDynamo Updated PPT images Updated web site images Added QwickPAY section Changed Magensa.net to Magensa page 221.11 6/13 Removed hue, saturation and brightness on page 5 Updated QwickPAY Virtual terminal images Added technical documentation warning signs Updated BulleT SCRA with new name bDynamo Included iDynamo 520 11/17 Updated web site and documents30 8/19 Added registered mark to MagneSafe

Revisions

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Table of Contents

Item Page

About: Boilerplate 4

Logo

Proper usage 5

Incorrect usage 6

Placement (sample letter) 7

Colors

Corporate color palette 8

Secondary palette 9

Web palette

Typefaces 10

Design elements 11

Technical Documentation Warning Symbols 12

Photography 13

Applications

Catalogs and Brochures 16

Stationary, Business cards, letterhead, envelopes, fax 17

Web site 18

PowerPoint template 19

Trademark guide 20

Product Terminology 21

Products

MagneSafe Branding 22

MagnePrint Branding 25

QwickPAY Branding 26

Marketing Contact 29

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About MagTek (standard description)Founded in 1972, MagTek is a leading manufacturer of electronic systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and identification documents. Leading with innovation and engineering excellence, MagTek is known for quality and dependability. Its products include secure card reader/authenticators, encrypting check scanners, PIN pads and distributed credential personalization systems. These products are used worldwide by financial institutions, retailers, and processors to provide secure and efficient payment and identification transactions.

Today, MagTek continues to innovate. Its MagneSafe® hardware architecture leverages strong encryption, secure tokenization, dynamic card authentication, and device/host validation enabling users to assess the trustworthiness of credentials and terminals used for online identification, payment processing, and high-value electronic transactions.

MagTek is headquartered in Seal Beach, CA. For more information, please visit www.magtek.com.

About MagTek (50 word description)Founded in 1972, MagTek is a leading manufacturer of electronic devices for cards, checks and PINs. Today, MagTek leverages strong encryption, secure tokenization, dynamic card authentication and dynamic transaction data using MagneSafe® enabled products. Its products include secure card reader authenticators, encrypting check scanners, PIN pads and card personalization systems.

About - Boilerplate

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MagTek logo with Tagline: PreferredThe MagTek logo should be reproduced as seen below

MagTek logo with Tagline: Other InstancesIn some instances the MagTek logo will not be able to be produced in red PMS 193C, instances such as a fax and embroidery.

MagTek logo with Tagline: NegativeIn some instances the MagTek logo will not be able to be produced in red PMS 193C, instances such as a fax and embroidery.

MagTek logo without Tagline: PreferredIt is preferred to use corporate colors even when the tagline cannot be used.

MagTek logo without Tagline: Other InstancesMagTek logo in black.

MagTek logo without Tagline: Other instancesMagTek logo in white.

Text Correct Usage

MagTek

Incorrect Text Usage

Mag-Tek Magtek Mag-tek MAG-TEK

Logo: Proper UsageMagTek® Logo with TaglineThe MagTek logo should be used with the tagline in every possible instance, except:• Where the tagline will become too small to be

legible• Where multiple logos are being used and the

tagline will make the logo look too busy

Clearance on all sides the size of the MagTek “M”. See safety zone below.

MagTek Logo without TaglineThe MagTek logo without the tagline should be used• Where the tagline will become too small to be

legible• Where multiple logos are being used and the

tagline will make the logo look too busy

MagTek in TextWhen referring to MagTek in text, use capital “M” and capital “T” with no hyphenation

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Incorrect Usage: Ignoring the Aspect RatioThe aspect ratio is the length and width size ratio of the logo. The logo may be increased and decreased in size, but the width and length must always have the same proportions.

Correct aspect ratio

Unacceptable

Unacceptable

Incorrect Usage: Colors and BackgroundsThe logo should never be any other color than red 193C, black, grey or white.

Unacceptable

The logo can work on solid colors or the MagTek splash, it should not be used on colors that make it hard to read or textures that compete with the logo or tagline. If the tag line is being removed because it is not legible due to the background, the background should be adjusted before the tagline is removed.

Unacceptable

Unacceptable

Logo: Incorrect UsageBrand EquitySecuring our brand.

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MagTek SizeIdeally, the MagTek logo should never be smaller than 2” wide x 0.38” high. • On letters, brochures and white papers the logo should be 2” x .38.”• On catalogs the logo should be a maximum of 5”

MagTek PlacementThe logo should have at minimum 1/2” clearance on all sides. When lining items up on the right side of the logo, line up with the end of the “K” not the registered trademark. • On the web site, letters, brochures, and white papers the MagTek logo should be in the top left corner.• On catalogs the logo should be 0.5” inches from the right side of the page and 2.25” from the bottom of the page.

Logo: Placement and Size

November 1, 2020{2 returns}

Mr. SmithAnyCompany123 AnyStreetAnyTown, NA 12345{2 returns}

Dear Mr. Smith,{1 return}Introductory paragraph goes here.{1 return between paragraphs, no indentation}Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. Body of the letter would go here. {1 return between paragraphs, no indentation}Salutation of letter goes here.{2 returns}

Sincerely,

{4 returns for your signature}

Brilliant Representative

{2 returns}enclosure (if applicable)BR/ms

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MagTek Name: Red PMS 193UThe red PMS color should be referenced and provided to anyone and everyone that is producing anything with the MagTek logo. The PMS color should be matched as close as possible. In some instances other color guides will need to be provided, these are as follows:

Red, Green, Blue RGB colorSome print devices use RGB color system. Even when using this color system, always provide the PMS color. The levels may need to be adjusted due to printer differences.R 210G 18B 66

Cyan, Magenta, Yellow, Black CMYK colorSome print devices use CMYK color system. Even when using this color system, always provide the PMS color. The levels may need to be adjusted due to printer differences. C 0M 100Y 66K 13

Web # for Web DesignAlthough all monitors display different tones, the web design color number should always be used and should not be adjusted.Web # D21242

Tagline: GrayRed, Green, Blue RGB colorR 147G 149B 152

Cyan, Magenta, Yellow, Black CMYK colorC 0M 0Y 0K 50

Web # 939598

MagTek Logo Colors

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Primary Color PaletteThe primary color palette includes the corporate logo color PMS 193U

Gray (Black at 50%)

Black at 100%

Blue PMS 289U

White

Secondary Color PaletteCurrently there are NO acceptable secondary colors. This means that no other colors should be used in materials with the MagTek corporate logo.

Web Color PalettePlease see primary color palette.

RED: D31145

PURPLE: 63619A

GRAY: 939598

BLACK: 231F20

BLUE: 002B5C

WHITE: FFFFFF

Corporate Colors

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MAG AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Acens AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Century GothicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Linotype UniversAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Century GothicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Franklin Gothic Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.


Times New RomanAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

TypefacesLogo TypefacesPrimary: MagTekA custom MagTek typeface has been designed. It currently is used for the MagTek name.

Secondary: AcensAcens is the Type face used in the tagline of the logo and should not be used anywhere else.

Web Site TypefacesHeader and content will vary between: Century Gothic and Linotype univers

Collateral TypefacesCollateral materials need to be the most consistent and help bring all other formats of branding together including the web, presentations, reference materials and other printed materials.

Century Gothic, Franklin Gothic Regular and Franklin Gothic Medium have been selected as the primary corporate fonts.

Century Gothic is used primarily as header text.

Franklin Gothic Regular will no longer be standard in Microsoft - so we will transition to Century Gothic and Franklin Medium.

Reference Materials TypefacesHeader Text: Franklin Gothic MediumChanging the header font will help tie these into the other materials to create a cohesive brand.

Body Text: Times New RomanDue to the extensive text in the reference materials, and the fact that most people print these to read them, Times New Roman is the font of choice for the body of the text.

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IconsIconography helps convey a message faster. Several icons have been developed to bring faster topic recognition. Icons are located inside a grey circle and the inside image is either solid red or highlighted with a black element.

Design ElementsMagTek HeaderThe MagTek header is 80% grey with a zoom in circle and line set.

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Technical Documentation

!!

CAUTION

WARNING

BLACK AND WHITE COLOR

!

WARNING

CAUTION

DANGERDANGER

SAFETYINSTRUCTIONS

SAFETYINSTRUCTIONS

NOTICE NOTICE

EXCLAMATION MARKindicates pay attention!

LIGHTNING BOLT indicates electrical shock. It can be coupled with the appropriate warning word (DANGER, CAUTION...).

DANGER1 indicates a hazardous situation which, if not avoided, will result in death or serious injury.

WARNING1 indicates a hazardous situation which, if not avoided, could result in death or serious injury.

CAUTION1 indicates a hazardous situation which, if not avoided, could result in minor or moderate injury.

NOTICE1 is used to address practices not related to physical injury.

SAFETY INSTRUCTIONS1 (or equivalent) signs indicate specific safety-related instructions or procedures.

1ANSI Z535.6-2011 page 18

In instances where a warning is necessary please use the following icons and adhere to ANSI Z535.6-201.

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Incorrect Image SelectionThe below images don’t work for MagTek corporate branding.

Design Elements: Branding Images

General Photography Rules• Cooler lighting is better than warmer lighting as cooler lighting is more

modern.

• Diversity should be reflected in our images as our company is a world wide leader.

• All images of people must convey a certain level of professionalism. Any joke like images or excessively expressive images should be avoided.

• Clip art should be entirely avoided.

• Screen grabs must be of the highest quality possible.

• Products should have an element of natural lighting.

• Images of credit cards must be embossed and not focus on any smart chips that may be embedded.

• Illustrations should be kept to a minimum.

• Images should be clean and clear.

• Symbolic imagery should be avoided.

• Images of things such as binary code can be used successfully, but should be kept to a minimum.

• Images that are grabbed off the web should not be used without proper copyright permissions.

• All photos should reflect current technology.

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Examples of Good Imagery

Design Elements: Branding ImagesEnvironmental ImagesMagTek is a manufacturing company that sells products.

Primary photos should seem real life, natural and candid. These photographs are primarily used on collateral materials.

They should use natural lighting and depict people in a professional manner. Models should be interacting within the photo and not looking directly at the camera.

BenefitsDrivenImagesIn certain instances we want to convey the personal benefits our customers have from using our products.

In instances where an environmental photo is not conducive to the design, posed, professional and diverse portraits are permitted.

In instances of service we want to engage the viewer and direct shots with models facing the camera is acceptable.

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Examples of good product photosProduct photos have a very contemporary feel, they use cool tones and bright white backgrounds, with natural lighting and shadowing.

Examples of Good Professional Services PhotosServices photos use metaphorical imagery that is still very tangible. Photos have a very contemporary feel, they use cool tones and bright white backgrounds, with natural lighting and shadowing.

Design Elements: Product PhotographyProduct PhotosPhotographs of our products must be high quality and use the best in lighting techniques.

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Applications: Catalogs and Brochures

Catalog Logo Size and Placement• Image border is 1/4” • Text border is 1/2”• Front text is 5” wide• Small image of product on cover left column• Front image is 8”x 3.5”• Grey block and white zoom in are on cover• Logo is 3/4” from left and 1/5” down from top

placed on solid white rectangle• Address is on front cover

Photography• Catalogs should use environmental images

whenever possible. • These images should follow the standard

guidelines and cooler tones.• Warmer tones should be avoided as they make

the images look dated.

Use Cases• Use cases use two columns and have a smaller

header image• icon are often used to help direct the reader

through the document

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Applications: StationaryLetterhead: PN 99600014Documentation SpecificationsPaper Stock: 30lb Paper Color: whiteColor: 4/0Size: 8.5x11”

Letterhead: PN 99600012Documentation SpecificationsSecond sheet (not pictured)Paper Stock: 30lb Paper Color: whiteColor: 4/0Size: 8.5x11”

#10 Envelope: PN 99600018Documentation SpecificationsPaper Stock: standard Paper Color: whiteColor: 4/0Size: 9.5x4.125”

Flat Envelope: PN 99600020Documentation SpecificationsPaper Stock: standard Paper Color: whiteColor: 4/0Size: 9.5 x 12.625“

Business CardDocumentation SpecificationsPaper Stock: 100 lb card stock Paper Color: whiteColor: 4/0Size: 3.375x2.125””

Fax: PN 99600013Documentation SpecificationsPaper Stock: na Paper Color: whiteColor: 4/0Size: 8.5x11”

MagTek, Inc. I 1710 Apollo Court I Seal Beach, CA 90740 I 562-546-6400 I www.magtek.com

1710 Apollo Court Seal Beach, CA 90740

Andy DeignanVice PresidentGlobal Marketing and Strategy

d 562-546-6603t 526-546-6400f 562-546-6301

[email protected]

Registered to ISO 9001:2008

1616 E. Lancaster Ave.Paoli, PA 19301

magtek.com

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Applications: Web SiteWeb Color PalettePlease see primary color palette.RED: D31145GRAY: 939598BLACK: 231F20WHITE: FFFFFF

Web Site TypefacesHeader: Linotype UniversSecondary: Century

Home PageThe home page is product focused with an emphasis on security, technology and benefits. It is kept clean and simple to help direct visitors navigate through the site.

Sample Product Catalog PageEach product has a 360’ image set and is followed by product features and images.

Specifications are on the footer of the page.Images are kept sharp, clean, and clear with white backgrounds.

Contact PageContact page includes sales, support and contact form.

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Applications: Power Point TemplatesPowerPoint TemplatePowerPoints should have minimal text and focus on imagery. PowerPoints are there as a visual aid and reminder to the presenter. The goal of a PowerPoint is not to have the viewer watch the PowerPoint. The goal is to convey information and have the viewer watch the presenter.

Technical details should be presented in handouts that have been properly formatted. If there needs to be a discussion about technical features, an image of the brochure could be placed in a PowerPoint slide, then the presenter can review the documentation that was handed out.

COLORSCorporate colors should be used.Text should be black or gray and red only to stress certain words within a set of words.

BACKGROUNDPredominantly black or white backgrounds to reinforce the branding developed on the web site and the catalogs.

TEXTText should not compete with images and should not overlap images. Bullet points should be kept to a minimum.

Text on the slides should be kept to a minimum, with the exception of quotes. Quotes from reputable source can help support the MagTek story, these should be kept to a minimum but can include the complete quote.

IMAGESImages should be clear and clean. Clip art should be avoided. Imagery should support the presenter with a reminder for the discussion.

LOGO PLACEMENTThe logo is required on the first and last slide of every presentation. However, it is not required on any additional slides and should not be on every slide. The logo can distract the viewer from the content. Only where the content is explicitly about MagTek does it make sense to include the MagTek logo.

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Product Name Product Family Description AdminSafe PIN Related APTM with custom software for MCAPS 3000 use only APTM PIN Related Automated Personal Transaction Machine APTM-CAPS PIN Related Personal Transaction Machine for Card Activation and PIN Selection CAPS4 PIN Related Card Activation and PIN Selection System Delta ASIC Components Triple Track ASIC with Shift-Out Excella™ Check Reading MICR Check reader and dual-sided scanner Insta-ChangeCheck CheckReading ConfigurationChecksforMICRReadersIntelliCAT® PIN Related An integrated, automated and secure solution for consumer-selected PINs as well as ATM, debit and credit card issuance IntelliCoder® PIN Related Manual Swipe Card Activator IntelliPIN® PIN Related Encrypting PIN pad with Magnetic Stripe Reader IntelliStripe 320 Card Reading Motorized Magnetic and Smart Card Reader IntelliStripe 65 Card Reading Insert Magnetic and Smart Card Reader IntelliStripe® Card Reading IntelliStripe™ 380 PIN Related Desktop Motorized Reader-Encoder IPAD® PIN Related PIN encrypting device MagnePrint® Card Reading MagnePrint technology MagneSafe® Card Reading MagneSafe technology MagneScore™ Card Reading MagnePrint technology Maxi MICR Check Reading Maxi MICR Check Reader MCAPS 3000 PIN Related MagTek Card Activation and PIN Selection System MCAT® PIN Related MagTek Card Activating Terminal MICR Module Check Reading MICR Module Check Reader MICR PLUS Check Reading MICR Plus check reader MICRbase Check Reading Setup Program for MICR Readers MICRImage Demo Check Reading Demo Program for MICRImage MICRImage™ Check Reading MICRImage MICR Check reader and scanner Mini MICR Check Reading Mini MICR Check Reader MiniWedge Card Reading Magnetic stripe swipe reader Motorized IntelliCoder PIN Related Motorized Card Activator P-PED PIN Related Paper-PIN Encryption Device RPS System PIN Related Remote PIN Selection System RS-232 IntelliHead Components Magnetic read head with embedded Delta ASIC Shift-Out IntelliHead Components Magnetic read head with embedded Delta ASIC SPI IntelliHead Components Magnetic read head with embedded Delta ASIC Swipe & Park™ Card Reading Magnetic and Smart Card Swipe Reader Path TKIU PIN Related Terminal Key Injection Unit USB IntelliHead Components Magnetic read head with embedded Delta ASIC

Trademark Guide

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Card ReadersBusinesses around the globe rely on MagTek’s® Secure Card Reader Authenticators (SCRAs). MagTek’s SCRAs capture data with a single swipe and they offer the flexible options customers need for ease-of-use. MagneSafe® SCRAs deliver dynamic card authentication, data encryption, tokenization, and device/host authentication to protect our customers and their customers from identity theft and card fraud. MagneSafe SCRAs proactively identify counterfeit cards and for the ultimate in application flexibility and interface options, they deliver the configuration choices with the reliability even the most discriminating customers know and trust.

Instant IssuanceCard issuers know they can put their trust in MagTek®. MagTek solutions always deliver speed and efficiency with the most comprehensive security possible. We deliver solutions that meet the growing need for instant, in-branch card and PIN issuance, support the increasing trend to produce personalized debit, credit and gift cards and verify PIN transactions. With MagTek, your card issuance and PIN management transactions are secure, fast, reliable and cost-effective, all with the flexibility and scalability to meet your needs both today and tomorrow.

PIN PadsFinancial institutions, businesses and retailers rely on MagTek®. Our PIN encrypting devices provide the trusted and reliable performance expected by security minded customers. MagTek’s PIN encrypting devices offer the best in security solutions. They are easy to use and offer a convenient variety of configurations. MagTek’s IPAD® and DynaPro series offers the most secure PIN solution on the market delivering onboard instant encryption and device authentication. IPAD and DynaPro are PCI PED 2.X Compliant, offer a 3-track SCRA with optional signature capture, offer remote key injection and encrypt data at the point of swipe.

Check ScannersFinancial institutions and retailers rely on MagTek®. Millions of check transactions every day are processed with MagTek’s Small Document Scanners. For financial institutions and retailers of all sizes, MagTek’s scanners deliver flexibility, accuracy and value. With solutions for both auto and single-feed operation, and advanced features including integrated secure card reader authenticators and color scanning, MagTek’s Small Document Scanners fit the needs of a wide range of electronic check applications. For check processing that’s easy and secure, put your trust in MagTek.

Magensa Web ServicesMagTek hardware is designed to use the most secure method to transmit data, exceeding PCI requirements. MagTek’s Magensa Web Services leverage strong encryption, secure tokenization, dynamic card authentication, and device/host validation, enabling users to assess the trustworthiness of credentials and terminals used for digital identification, payment processing, and high-value electronic transactions. When MagTek hardware is coupled with Magensa Services, fraud is stopped in real-time and counterfeit cards are revealed.

Magensa Services offer fraud prevention, detection and advisory services from the moment the credential is issued; whether as classic plastic or digital wallet; to the moment the data is parsed and sent for processing. Using a globally accessible registry of authentication information, consumers, financial institutions, retailers, businesses and government entities can assess the validity and trustworthiness of the credentials and products they rely upon in the course of digital transactions.

Product Terminology and CategoriesProducts are now under these categories. All products that do not have MagneSafe are referred to as “conventional products.”

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MagneSafe is an integral part of all new/current MagTek products and has a branding scheme of its own.

MagneSafe Boilerplate (standard)MagneSafe is a digital identification and authentication architecture that safe-guards consumers and their personal data. Designed to exceed PCI regula-tions, MagneSafe leverages strong encryption, secure tokenization, counterfeit detection, tamper recognition, data relevance and integrity, and dynamic digital transaction signatures, which together validate and protect the entire transaction and each of its components.

A key feature of MagneSafe is MagnePrint® card authentication, a patented, proven technology which reliably identifies counterfeit credit cards, debit cards, gift cards, ATM cards and ID cards at the point of swipe, before fraud occurs. MagneSafe’s multi-layer security provides unmatched protection and flexibility for safer online transactions.

MagneSafe Boilerplate (shorter)MagneSafe Security Architecture is a foundation you can build on. The Magne-Safe Security Architecture (MSA) has evolved exponentially from its inception in 2006 when MagTek delivered the industry’s first Secure Card Reader Authentica-tors (SCRAs) for secure electronic transactions.

MagneSafe LogoMagneSafe is a Registered Trademarked name and logo.

The colors shown here are the corporate logo colors PMS193 and black.MagneSafe red is designated as the primary color of the logo.

Red and black on a white background is the preferred color to use whenever possible.

MagTek is a brand, MagneSafe is a technology architecture.

Product: MagneSafe® Branding

MagneSafe Standard Logo without icon. To be used in instances where the icon may seem overwhelming or appears elsewhere on the page.

MagneSafe Standard Logo with icon. Preferred.

MagneSafe Standard Logo with icon and “Secured by” text. To be used in instances when referring specifically to devices that contain the technology.

MagneSafe icon Can be used by itself to show security or to symbolize MagneSafe where the full logo may be overwhelming. It is ALWAYS in black.

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Other OptionsWhen necessary, in faxes and vinyl lettering, embroidery a black or gray scale logo may be used.

Product: MagneSafe Branding

IN BLACKMagneSafe Logo with icon To be used for vinyl cut signage, embroidery.

MagneSafe Logo without icon To be used in instances where the icon may seem overwhelming, or appears elsewhere in the design for embroidery or vinyl cut signage.

MagneSafe Logo with icon and “Secured by” To be used in instances when referring specifically to devices that contain the technology.

Black background

Red background

Gray background

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MagneSafe in TextWhen referring to MagneSafe in text, use capital “M” and capital “S” with no hyphenation.

Text Correct UsageMagneSafe

Incorrect Text UsageMagnesafeMagne-safeMagne-SafeMagne SafeMAGNESAFE

Product: MagneSafe® BrandingSizing Area of IsolationAs demonstrated here, the clear space surrounding the logo must be greater than or equal to the height of the letter “M” in MagneSafe.

It is important to maintain a sufficient amount if space around the logo to ensure that it is distinct and easily identifiable at all times.

Whenever MagneSafe has to share a page or design with the MagTek or Magensa logo, MagneSafe should be the SECONDARY logo displayed.

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About MagnePrintMagnePrint is a dynamic card authentication technology based on the unique physical properties of the magnetic stripe, also referred to as the stripe’s digital identifier or (DI). It provides validation that the card itself is genuine and that its encoded data has not been altered.

Text correct usageMagnePrint®

Incorrect text usageMagneprintMagne-printMagne-PrintMagne PrintMAGNEPRINT

Correct Usage in a Document with Multiple LogosCorporate logo should go at the top of the document. MagneSafe should go on the bottom of the document and should be no more than 80% the size of the corporate logo.

When referencing MagTek in Magensa documentation, MagTek should be written out in text instead of using the logo.

Ideally no more than 2 logos would be on any given document. When documents are made in partnership the owner (creator/editor) of the pieces’ corporate logo should be at top.

Incorrect usage in a Document with Multiple Logos.Documents directly about MagneSafe or MagnePrint should have the corporate logo at the top, not the product/technology logo.

The document to the and the viewer has no idea what the actual company name is. This is a good instance where the lock icon could be used on its own on the bottom and Magensa would be used at top. All other components and corporate names would be written out in the text.

Product: MagnePrint® BrandingMagnePrint LogoMagnePrint is a registered name.

PREFERRED: MagnePrint Standard Logo with icon. Logo colors are PMS193U and black. Red and black on a white background is the preferred color to use when necessary.

In large part, MagnePrint should be presented in text format only.

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QwickPAY LogoThe standard QwickPAY logo is two colors and uses text and the lock symbol as the “A” in the word “PAY”. The words should always be joined. The tagline is : The Safest Way

When written out QwickPAY should be written with a capital”Q” and capital “PAY” and the words should be joined together

Text correct usageQwickPAY

Text incorrect usageQwick PAYQwickpayQwickPay

QwickPAY App IconQwickPAY App Icon uses the lock as its image to relay the security in the application:

AboutFrom the company that invented the first hand card-swipe reader, comes QwickPAY, a complete mobile payment solution that uses the most reliable and safest card swipe reader (secure card reader authenticator, SCRA). QwickPAY is made for businesses that need an easy solution to take credit card transactions while on the go. All you need is the QwickPAY App, a merchant account, and the SCRA and you can easily accept credit cards including Visa, MasterCard, Amex, and Discover from almost anywhere.

OverviewQwickPAY is a complete POS payment solution allowing your iPhone, iPad, or iPod touch to evolve into a highly secure POS payment system. With QwickPAY, you can easily accept credit and signature debit transaction sales anytime, anyplace. Don’t type, safely swipe and you and your customer will enjoy the convenience and peace of mind unmatched by any other secure, POS system. QwickPAY brings convenience back to POS without sacrificing security. It is easy to use and can help merchants lower their cost of accepting cards by as much as 30%. When your customers want to pay with a card, QwickPAY is the safest way.

• QwickPAY removes 100% of the sensitive cardholder data from the merchant while still giving them necessary information to process Card-Present, credit and signature debit transactions.

• QwickPAY gives merchants a total solution that helps to remove them from PCI scope. With QwickPAY, the merchant NEVER possesses, transmits or comes in contact with sensitive cardholder data.

• QwickPAY can process payments with Qwick Codes (one-time-use, secure, 8-character, alpha, numeric, or combo tokens).

• Qwick Codes can be used in place of a cardholder data.• Merchants can process card present transactions by accepting a Qwick

Code in lieu of a card swipe and transmitting it to the QwickPAY Payment Protection Gateway.

• The QwickPAY Payment Protection Gateway can exchange card data for a Qwick Code and pass the cardholder data along to any PCI-DSS certified compliant payment.

Merchant Account REQUIRED. If you don’t have one, we can help you there too. Call us at 562-546-6400 for details.

KEY FEATURES• Protects data and surpasses the PCI DSS standards by combining multi-

layered MagneSafe® security• Card-present ONLY transactions• Visa, MasterCard, Amex, Discover• Immediate encryption of all cardholder data• Immediate tokenization or “substitution” of all cardholder data• Immediate authentication of the card to ensure it is not a fraudulent copy• Dynamic payment card data with every transaction for maximum cardholder

protection• Capture digital signatures• Capture images of cardholder or goods purchased• Auto calculate Tip and Tax• Fill customer contact info from address book• Email receipts (customizable receipts)• Easy to use transaction reporting

Product: QwickPAY Branding

THE SAFEST WAY

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ColorsRed PMS 193 UCool Gray Pantone 9C

Badges and IconsApple BadgesApple Badges are required by Apple, devices must be listed in either badge format or text format. Placement of Apple icons and badges must be in accordance with Apple guidelines.

QwickPAY iOS SCRA statement: The iDynamo adapters make it easy to have one reader that can attached to a variety of iOS devices (iOS 4.3 or greater):

Legal Statement The Legal Statement must also be placed on certain materials and adhere to Apple Guidelines.

“Made for iPod” and “Made for iPhone” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod or iPhone or iPad respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.

iPhone, iPod touch and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

iPhone, iPod and iPad not included.

Android BadgesQwickPAY works on certain Android devices. The following badge can be used to indicate compatibility.

QwickPAY Android SCRA Statement:QwickPAY for Android, combined with MagTek’s bDynamo secure card reader authenticator, allows users to transform their Android device into a highly secure POS payment terminal. Android OS 2.3 or greater

Windows BadgeQwickPAY works on Windows OS. The following badge can be used to indicate compatibility.

QwickPAY Windows Statement: QwickPAY’S browser-based virtual terminal allows you to manage your account and still take payment transactions.

Made foriPhone 4SiPhone 4iPhone 3GSiPhone 3GiPad 3iPad 2iPadiPod touch 4th generation


Compatibility IconsIn an effort to keep design clean you may add iOS, Android and Windows icons with Apple approved clarifications where required. Simplified grayed-out versions may be used:

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TypefacesPrimary SampleTerminal Dosis AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

SampleTerminal Dosis Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.

Secondary SampleFranklin Gothic Book AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz The quick brown dog jumped over the lazy red fox.


Sample Secure Card Reader Authenticator (SCRA) statement

What sets SCRAs apartThe SCRA is a reliable, bidirectional reader that reads various card formats (e.g. ANSI, ISO, AAMVA) and provides a smooth swipe path. The SCRAs use the MagneSafe® Security Architecture to deliver instant encryption so your customers’ sensitive card details never enter your phone and are sent securely over SSL connections for decryption, authentication and processing. This lowers the scope and cost of PCI audits, saving you more time and money. SCRAs are the ONLY readers that can perform real-time counterfeit card detection and encrypt the card data within the read head.

SCRA Features • Bidirectional card reading • Reads encoded data that meets ANSI/ISO/AAMVA/JIS Type 2 standards • Reads up to three tracks of card data • Supplies 54 byte MagnePrint® value • Unique, non-changeable serial number which allows individual tracking• Encrypts all track data and MagnePrint value • Provides clear text confirmation data including card holder’s name, expiration date, and a portion of the PAN as part of the masked track data • Mutual authentication mode• Affordable and flexible• Lowers the cost of card acceptance by offering authentic, card present transactions• Reduces the scope of PCI compliance by eliminating sensitive card data from App• Eliminates charge backs process by declining counterfeit cards

Secure and Easy-to-Use• SCRA is an extension of the device• Protects data and surpasses the PCI DSS standards • Uses the multi-layered MagneSafe® Security Architecture• Protects sensitive card data from the point of swipe • Reduces your scope of PCI compliance• Simple to install and use secure card reader authenticators


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If you have any questions or require any additional information or materials please contact the marketing department.

ContactMagTek Vice President of Global MarketingName Andy DeignanPhone 562-546-6400 ext. 6603Email [email protected]

Marketing ManagerName Rebecca RobinsonPhone 562-546-6400 ext. 6629Email [email protected]

MagTek, Inc.1710 Apollo CourtSeal Beach, CA 90740

Contact Marketing