• https://www.youtube.com/watch?v=0ukNFMeZvcc

• 0:09 – 0:44.

Value Proposition

Careers skillsCounsellingOne-to-one mentoring

Sandy

WORKPLACE

*BLOCKED ACCESS*

Golden workers Long-term unemployed

HUBCareer skills

Counselling service

Networking

re-employed

Self-employed start-up businesses

Employment Created

Commercial Social

Our Competitors

Secondary Competitors• Open Directory Business • CareerLab Online • Advanced Recruitment Strategies

How are we unique?

Commercial Social

• Improves reputation of partner businesses

• Saves state money

• Ease the transition from unemployment to employment

• Our hub makes life easier

• Only social enterprise out there

Initial Investment

• Asking for £100,000.• Sourced ideally from socially responsible

corporations with high staff turnover• Crowdfunding opportunities• Bank loans if necessary• Based on first year cost projections and need

for liquidity to pay salaries and rent

Costings

• Salaries for two trainers, a counsellor and an administrator.

• 1,500sqft premises in Old Street: £98,250 rent per annum.

• Cost of Utilities, PCs and IT equipment and second-hand office furniture accounted for.

• FREE: the boundless enthusiasm of Magnum Opus team members.

Revenue

• £1,500 fee for the course.• Demand for the course fluctuates due to

annual variations in redundancy.• We do not anticipate to be at full pilot

capacity until Month Six.• Long-term potential for revenue from 1%

equity stake.

Marketing strategies

Pitches to businesses

Social media (Facebook, Twitter) Specific advertising (Job center leaflets, London

newspapers, posters in community/town halls)

National and Local Government Support

GOVERNMENTPARTNER FIRMS

Long-term Unemployed

Scaling-up

- Initial pilot scheme- Reduces risk to

investors - If successful we aim

to expand throughout England

ConclusionOur social enterprise will: Re-train golden workers

and the long-term unemployed over 50+

Encourage start-up businesses

Improve quality of lifeReduce stigma

Thank you for listening. Any Questions?

MEET THE TEAM

Tom Miller

Sinthu Sridharan

Elaha Naderi

Rebecca Tyrwhitt-Drake

Jack Ford

Celia Lynch

Kubra Gul

Chaoyi Cheng

Meet the Team

Appendix

KEY MESSAGES- Enable golden workers/unemployed to have the skills

to re-enter and prosper in the workplace. - Assist golden workers in starting up their own business. - Our ‘hub’ system is unique in packaging these services

in a central location- In the long-term, erode the social stigma around the

proficiency of older workers.

MARKETING STRATEGY

KEY AUDIENCES Over 50+ golden

workers and long-term unemployed

Big four banks Socially engaged

businesses Age UK Job centers Fellow competitors stakeholders

KEY CHANNELS Pitches to businesses Government Email contact Website Social media (Facebook, Twitter) Specific advertising (leaflets, London

newspapers, posters in community/town halls)

KEY METRICSQuantitative: Basic How many people

seek out our service monthly/annually?

How many people use the service monthly/annually?

How many start-ups per month/annually?

Quantitative: Advanced How many new

registered self-employed?

Annual % difference in VAT

Annual % difference in gross added-profit

Qualitative: Social Stigma Beginning and end

questionnaire

Safe life in the UK

Value Proposition Customer Relationship

Safe life in the UK

Customer Segments

Safe life in the UK

Channels

No self confidence

Key ActivitiesKey Partners

Key Activities

No self confidence

Key Resources

Cost Structure Key Metrics Revenue Streams

See costing handouts

Problems Old-age related

unemployment Breaking down

stigma Lack of relevant

skillsSolutions Resources for

Start-up companies

Retraining, counselling and business mentoring.

Incubation Space

Individual needs analysis for… Re-training

workshops Counselling

and business mentoring

Financial support

Amount of +50 people and companies we partner with

Job satisfaction & Wellbeing

Investments Value

Revenue Streams

Gross Added Product

VAT

Businesses e.g. PWC

Auditors Course

administrators and Mentors

Golden Workers

Hub Training

Courses Start-up

expertise Mentor services

Purchasers Golden Workers Businesses e.g.

PWC

Users Golden Workers1 : 1 Redundant individual : unemployed counterpart Stakeholders Local

Government Family members Competitors e.g.

‘Retirement holiday companies’.

Purchasers Membership for

ongoing businesses mentoring

Investment in the start-up companies

Pitch to businesses - redundancy packages

Advertising – social media, websites, flyers, tube posters

The Hub Local Government

KEY METRICS – Measuring our long-term impactCONFIDENCE

DESIRE TO WORK

QUALITY OF LIFEINDEPENDENCE

HAPPINESS

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